Abstract
The market of educational services in Kyrgyzstan has been developed for last 20 years. There is a quantitative growth; however, we must pay attention to the qualitative growth of the education market. This article discusses concepts such as quality and customer, analyzes the various methods for measuring quality, and offers the results of an empirical case study of a local university.
References
- Хаксевер, Ж. [и др.]. Управление и организация в сфере услуг [Текст] / Ж. Хаксевер, Б. Рендер, Р.С. Рассел, Р.Г. Мердик. – 2-е международное издание. – Питер, 2002.
- Bektaş, Hakan ve Sema Ulutürk Akman. (2013). Yükseköğretimde Hizmet Kalitesi Ölçeği: Güvenilirlik ve Geçerlilik Analizi. Ekonometri ve İstatistik, 18, ss. 116-133.
- Grönroos Christian.(1982). An Applied Service Marketing Theory. European Journal of Marketing. 16 (7), pp. 30-41.
- Parasuraman A., Leonard L. Berry, Valarie A. Zeithaml. (1988). SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Volume 64. №1.
- Cronin, J.J. ve S. A. Taylor (1992). “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, ss. 55-68.
- Dabholkar, Pratibha, Dayle Thorpe and Joseph Rentz (1996). “A Measure of Service Quality for Retail Stores: Scale Development and Validation,” Journal of the Academy of Marketing Science, 24 (Winter), 3-16.
- http://www.stat.kg/, 19.01.2015.
- http://www.accessstudy.com.tr/, 19.01.2015.
Abstract
The market of educational services in Kyrgyzstan has been developed for last 20 years. There is a quantitative growth; however, we must pay attention to the qualitative growth of the education market. This article discusses concepts such as quality and customer, analyzes the various methods for measuring quality, and offers the results of an empirical case study of a local university.
References
- Хаксевер, Ж. [и др.]. Управление и организация в сфере услуг [Текст] / Ж. Хаксевер, Б. Рендер, Р.С. Рассел, Р.Г. Мердик. – 2-е международное издание. – Питер, 2002.
- Bektaş, Hakan ve Sema Ulutürk Akman. (2013). Yükseköğretimde Hizmet Kalitesi Ölçeği: Güvenilirlik ve Geçerlilik Analizi. Ekonometri ve İstatistik, 18, ss. 116-133.
- Grönroos Christian.(1982). An Applied Service Marketing Theory. European Journal of Marketing. 16 (7), pp. 30-41.
- Parasuraman A., Leonard L. Berry, Valarie A. Zeithaml. (1988). SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Volume 64. №1.
- Cronin, J.J. ve S. A. Taylor (1992). “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, ss. 55-68.
- Dabholkar, Pratibha, Dayle Thorpe and Joseph Rentz (1996). “A Measure of Service Quality for Retail Stores: Scale Development and Validation,” Journal of the Academy of Marketing Science, 24 (Winter), 3-16.
- http://www.stat.kg/, 19.01.2015.
- http://www.accessstudy.com.tr/, 19.01.2015.
Abstract
Рынок образовательных услуг в Кыргызстане развивается на протяжении последних 20 лет. Отмечается количественный рост. Однако необходимо обращать внимание на качественный рост рынка образования. В статье рассматриваются такие понятия, как качество и клиент, анализируются различные методы измерения качества и предлагаются результаты эмпирического социологического исследования, проведенного на базе местного университета.
References
- Хаксевер, Ж. [и др.]. Управление и организация в сфере услуг [Текст] / Ж. Хаксевер, Б. Рендер, Р.С. Рассел, Р.Г. Мердик. – 2-е международное издание. – Питер, 2002.
- Bektaş, Hakan ve Sema Ulutürk Akman. (2013). Yükseköğretimde Hizmet Kalitesi Ölçeği: Güvenilirlik ve Geçerlilik Analizi. Ekonometri ve İstatistik, 18, ss. 116-133.
- Grönroos Christian.(1982). An Applied Service Marketing Theory. European Journal of Marketing. 16 (7), pp. 30-41.
- Parasuraman A., Leonard L. Berry, Valarie A. Zeithaml. (1988). SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Volume 64. №1.
- Cronin, J.J. ve S. A. Taylor (1992). “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, ss. 55-68.
- Dabholkar, Pratibha, Dayle Thorpe and Joseph Rentz (1996). “A Measure of Service Quality for Retail Stores: Scale Development and Validation,” Journal of the Academy of Marketing Science, 24 (Winter), 3-16.
- http://www.stat.kg/, 19.01.2015.
- http://www.accessstudy.com.tr/, 19.01.2015.
Details
| Primary Language | Russian |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | May 1, 2015 |
| Submission Date | March 1, 2015 |
| Published in Issue | Year 2015 Issue: 65 |