Yıl 2017, Cilt 4 , Sayı 3, Sayfalar 390 - 399 2017-09-30

EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL

Husniye Ors [1] , Ozlem Catli [2] , Aysegul Ermec Sertoglu [3]


Purpose- By the fact that globalization is an influencing factor shaping all structures of society, the aim is to analyze three thesis about the cultural efffects of globalization by consumer ethnocentrism; additionally to examine the consumer ethnocentirsm by demographic factors. Methodology-:  As a descriptive research, the study has been done by face-to-face survey method and convenience sampling conducted on 331 respondents.

Findings- In order to measure the ethnocentric levels of consumers, 17-unit CETSCALE scale was used, and the measurement was found to be reliable. According to the analysis, it has been found that the ethnocentric level of Turkish consumers is medium, does not change according to age, but changes according to gender. Also, ethnocentric level of Turkish consumers is lower for those who has higher education level. 

Conclusion- According to the study, ‘hybridization’ thesis is found acceptable among three probable thesis of the globalization effect on culture. 

Globalization, culture, ethnocentrism, consumer behavior, marketing
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Konular Sosyal
Bölüm Articles
Yazarlar

Yazar: Husniye Ors

Yazar: Ozlem Catli

Yazar: Aysegul Ermec Sertoglu

Tarihler

Yayımlanma Tarihi : 30 Eylül 2017

Bibtex @araştırma makalesi { rjbm360084, journal = {Research Journal of Business and Management}, issn = {}, eissn = {2148-6689}, address = {}, publisher = {PressAcademia}, year = {2017}, volume = {4}, pages = {390 - 399}, doi = {10.17261/Pressacademia.2017.716}, title = {EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL}, key = {cite}, author = {Ors, Husniye and Catli, Ozlem and Ermec Sertoglu, Aysegul} }
APA Ors, H , Catli, O , Ermec Sertoglu, A . (2017). EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL. Research Journal of Business and Management , 4 (3) , 390-399 . DOI: 10.17261/Pressacademia.2017.716
MLA Ors, H , Catli, O , Ermec Sertoglu, A . "EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL". Research Journal of Business and Management 4 (2017 ): 390-399 <https://dergipark.org.tr/tr/pub/rjbm/issue/32378/360084>
Chicago Ors, H , Catli, O , Ermec Sertoglu, A . "EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL". Research Journal of Business and Management 4 (2017 ): 390-399
RIS TY - JOUR T1 - EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL AU - Husniye Ors , Ozlem Catli , Aysegul Ermec Sertoglu Y1 - 2017 PY - 2017 N1 - doi: 10.17261/Pressacademia.2017.716 DO - 10.17261/Pressacademia.2017.716 T2 - Research Journal of Business and Management JF - Journal JO - JOR SP - 390 EP - 399 VL - 4 IS - 3 SN - -2148-6689 M3 - doi: 10.17261/Pressacademia.2017.716 UR - https://doi.org/10.17261/Pressacademia.2017.716 Y2 - 2019 ER -
EndNote %0 Research Journal of Business and Management EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL %A Husniye Ors , Ozlem Catli , Aysegul Ermec Sertoglu %T EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL %D 2017 %J Research Journal of Business and Management %P -2148-6689 %V 4 %N 3 %R doi: 10.17261/Pressacademia.2017.716 %U 10.17261/Pressacademia.2017.716
ISNAD Ors, Husniye , Catli, Ozlem , Ermec Sertoglu, Aysegul . "EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL". Research Journal of Business and Management 4 / 3 (Eylül 2017): 390-399 . https://doi.org/10.17261/Pressacademia.2017.716
AMA Ors H , Catli O , Ermec Sertoglu A . EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL. RJBM. 2017; 4(3): 390-399.
Vancouver Ors H , Catli O , Ermec Sertoglu A . EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL. Research Journal of Business and Management. 2017; 4(3): 399-390.