BEYOND OBVIOUS BEHAVIOR PATTERNS IN UNIVERSITIES: STUDENT ENGAGEMENT WITH THE UNIVERSITY

Year 2018, Volume: 5 Issue: 3, 222 - 230, 30.09.2018

Alev Kocak Alan , Ebru Tumer Kabadayi Nilsah Cavdar

Abstract

Purpose- This study aims to provide a model to help universities gain competitive
advantage by analyzing the factors that influence student engagement with the
university.

Methodology- Survey method was used to test the hypothesized effects in the proposed
model and 432 people were surveyed. Survey results were analyzed by structural
equation modelling.

Findings- As a result of the research, all hypothesized effects in the proposed
model, a positive effect of university image on both positive emotions, and
student satisfaction, a negative effect of it on negative emotions, a positive
effect of positive emotions on student satisfaction, a negative effect of
negative emotions on student satisfaction, and a positive effect of student
satisfaction on student engagement with the university, were supported.

Conclusion- Emotions and
satisfaction have the great importance in the emergence of student engagement
with the university. Handling university image as a starting point in the study
with the prediction that the university image is also important for students'
engagement behavior is supported by significant results.

Keywords

Student engagement, student emotions, student satisfaction, university image

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