EVALUATION PRODUCT DEVELOPMENT, PRODUCT DESIGN FOR THE FURNITURE-WOOD INDUSTRY VIA QUALITY FUNCTION DEPLOYMENT AND PARETO ANALYSIS

Yıl 2020, Cilt: 11 Sayı: 2, 203 - 217, 01.06.2020

Ayşenur Erdil

Öz

Product design and development are often discussed by industry experts from a strategic perspective. A common view among these experts is that product development is necessary, and companies are advised to focus their efforts on this process. In this study, product development processes of companies in the furniture industry were examined. The literature and concepts of product development, user friendly design, the state of innovation research in the furniture-wood industry, implementation of these concepts in the system, and marketing strategy for the industry are presented in order to support the objectives of this study. One purpose of this research is also to define the fundamental concepts and properties of the range of activities leading to products that are new to the firm. These activities include the product development process and its key success factors, which are not necessarily new to the market perception, to present the literature of the resource-based view of the firm and the organizational capabilities approach and to discover the principles toward the framework for the furniture wood industry. This study shares common ground with several of the above-described perspectives. This study aims to further the knowledge about product development in the furniture wood industry and to provide insight that can help management make their product development process more effective. According to this objective, the research aimed to demonstrate a general overview and assessment of product design development in terms of quality management and furniture products via Quality Function Deployment (QFD) and Pareto Analysis (PA) respectively.

Anahtar Kelimeler

Wood-furniture industry, Pareto Analysis (PA), product development, product design, Quality Function Deployment (QFD)

Kaynakça

• [1] Hovgaard, A. and Hansen, E. (2004) Innovativeness in the forest products industry. Forest Products Journal, 54(1), 26-33.
• [2] Hansen, E., Nybakk, E. and Panwar, R. (2014). Innovation Insights from North American Forest Sector Research: A Literature Review. Forests. 5. 1341-1355. 10.3390/f5061341.
• [3] Robinson, W.T., and Fornell, C.(1985). Sources of market pioneer advantages. The case of industrial goods industries. Journal of Marketing Research, 3, 305-317.
• [4] Griffin A. (1997). PDMA research on new product development practices: updating trends and benchmarking best practices, Journal of Product Innovation Management, 14, 429–58.
• [5] Brege, S., Johansson, H-E. and Pihlqvist, B. (2004) Trämanufaktur – det systembärande innovationssystemet. Stockholm: Vinnova.
• [6] Nord, T. (2005). Structure and developments in the solid wood value chain: dominant sawmilling strategies and industrial housing. Luleå. Department of Civil Environmental Engineering, Division of Structural Engineering-Timber Structures. Luleå University of technology. Licentiate thesis, Report code, LTU-LIC-05/57-SE.
• [7] Sardén, Y. (2005) Complexity and learning in timber frame housing: the case of a solid wood pilot project. Doctoral dissertation. Luleå. Luleå University of Technology.
• [8] Björnfot, A. (2006) An exploration of lean thinking for multi-storey timber housing construction: contemporary Swedish practices and future opportunities. Diss. Luleå University of Technology.
• [9] Henningsson, P.M. (2005) Retail trade demands on distributors: strategic and operational implications. Linköping. International Graduate School of Management and Industrial Engineering. Linköping University. Licentiate thesis. Report code: LiU-TEKLIC 2005, 24. ISBN 91-85299-61-8.
• [10] Fransson, D. (2005) Outsourcing strategies for wood product manufacturing firms: driving forces and strategic development. Linköping. International Graduate School of Management and Industrial Engineering. Linköping University. Licentiate thesis. Report code: LiU-TEKLIC 2005, 25. ISBN 91-85299-62-6.
• [11] Vargo, S.L., Nagao, K., He, Y. and Morgan, F.W. (2007). Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction, Academy of Marketing Science Review, 11(2), http://www.amsreview.org/articles/vargo2-2007.pdf
• [12] Abdolmaleki, K. and Ahmadian, S. (2016). The relationship between product characteristics, customer and supplier involvement and new product Development, Procedia Economics and Finance, 36, 147 – 156.
• [13] Cooper, R.G. and Kleinschmidt, E.J. (2004) Benchmarking best NPD practices III. Research and Technology Management Nov/Dec 2004, 43-55.
• [14] Schilling, M.A. (2008). Strategic management of technological innovation. 2. ed. New York: McGraw-Hill/Irwin.
• [15] March, J.G. and Simon, H.A. (1958) Organizations. New York: Wiley.
• [16] Hultink, E. J. and Atuahene-Gima, K. (2000). The effect of sales force adoption on new product selling performance. Journal of Product Innovation Management, 17(6), 435– 450.
• [17] Salomo, S., Weise, J. and Gemünden, H.G. (2007) NPD planning activities and innovation performance: the mediating role of process management and the moderating effect of product innovativeness. Journal of Product Innovation Management 24(4), 285– 302.
• [18] Finnish Forest Research Institute. (2005) Metsäsektorin suhdannekatsaus 2005–2006. Vantaa: Finnish Forest Research Institute.
• [19] Gustavsson, L., Madlener, R., Hoen, H.-F., Jungmeier, G., Karjalainen, T., Klöhn, S., Mahapatra, K., Pohjola, J., Solberg, B. and Spelter, H. (2006) The role of wood material for greenhouse gas mitigation. Mitigation and Adaptation Strategies for Global Change, 11, 1097-1127.
• [20] Upton, B., Miner, R., Spinney, M. and Heath, L.S. (2008) The greenhouse gas and energy impacts of using wood instead of alternatives in residential construction in the United States. Biomass and Bioenergy, 32(1), 1-10.
• [21] Sirmon, D.G., Hitt, M.A. and Ireland, R.D. (2007) Managing firm resources in dynamic environments to create value: Looking inside the black box, Academy of Management Review, 32(1), 273-292.
• [22] Garcia, R. and Calantone, R. (2002) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, 19(2), 110-132.
• [23] Trott, P. (2005). Innovation management and new product development. Harlow, England, Financial Times Prentice Hall.
• [24] Booz, A. and Hamilton. (1982) New Product Management for the 1980s. New York.
• [25] Drucker, P.F. (2002). The discipline of innovation. Harvard Business Review, 80(8), 95-103.
• [26] Forest based Sector Technology Platform, www.forestplatform.org, (accessed Date. 12.08.2020)
• [27] Furniture Industry In Turkey Report, Republic of Turkey Ministry of Economy, 2010, https://trade.gov.tr/data/5b8fd5bf13b8761f041fee9b/3b7cde8051b7f694a4aa2fac34a52114.pdf
• [28] Mobilya İmalatı Sanayi, Küresel Rekabette İstanbul Sanayi Odası Meslek Komiteleri Sektör Stratejileri Projesi, Istanbul Sanayi Odası Ekonomik Araştırmalar Şubesi, 1-70 p., 2015, Istanbul, ISBN: 978-605-137-432-1.
• [29] Mazur, G.H. (2008). Delighting customers with quality function deployment: voice of customer meets voice of process, Transactions from the 14th International Symposium on Quality Function Deployment, QFD Institute, Ann Arbor, MI.
• [30] Sivasamy, K., Arumugam, C., Devadasan, S., Murugesh, R. and Thilak, V. (2015). Advanced models of quality function deployment: a literature review. Quality and Quantity, 50(3), 1399-1414.
• [31] Lam, J. and Dai, J. (2015). Environmental sustainability of logistics service provider: an ANP-QFD approach. International Journal of Logistics Management, 26(2), 313-333.
• [32] Yeh, T.M., Pai, F.Y. and Huang, K.I. (2013). The critical factors for implementing the quality system of ISO/TS 16949 in automobile parts industry in Taiwan. Total Quality Management and Business Excellence, 24 (3-4), 355–373.
• [33] Khorshidi, H., Nikfalazar, S. and Gunawan, I. (2016). Statistical process control application on service quality using SERVQUAL and QFD with a case study in trains‘ services, The TQM Journal, 28(2), 195-215.
• [34] Shen, XX, Tan, K.C. and Xie, M. (2000). Benchmarking in QFD for quality improvement, Benchmarking: An International Journal, 7(4), 282-291.
• [35] Kaulio, M.A. (1998). Customer, consumer and user involvement in product development: a framework and a review of selected methods, Total Quality Management, 9, 141-149.
• [36] Vinodh, S. and Chintha, S. (2011). Application of fuzzy QFD for enabling agility in a manufacturing organi¬zation. The TQM Journal, 23(3), 343-357.
• [37] Garver, M. (2012). Improving the house of quality with maximum difference scaling, International Journal of Quality and Reliability Management, 29(5), 576-594.
• [38] Koksal, G. and Egitman, A. (1998). Planning and design of industrial engineering education quality, Compu¬ters and Industrial Engineering, 35(3-4), pp. 639-642.
• [39] Lam, K. and Zhao, X. (1998). An application of quality function deployment to improve the quality of teac¬hing, International Journal of Quality and Reliability Management, 15(4), 389-413.
• [40] Chin, K.S., Pun, K.F., Leung, M.W. and Lau, H. (2001). A quality function deployment approach for im¬proving technical library and information services: a case study, Library Management, 22(4/5), 195-204.
• [41] Gerst, M.R. (2004). QFD in large-scale social system redesign, The International Journal of Quality and Relia¬bility Management, 21(9), 959-972.
• [42] Gonzalez, M.E., Quesada, G., Picado, F. and Eckelman, C.A. (2004). Customer satisfaction using QFD: an e-banking case, Managing Service Quality, 14(4), 317-330.
• [43] Clausing, D. and Pugh, S. (1991). Enhanced quality function deployment’, Proceedings of the Design Produ¬ctivity International Conference, Massachusetts, 15-25.
• [44] Mukherjee, I. (2014). Module III Product Quality Improvement, Lecture – 1 How QFD helps in product quality improvement? -12- November-2014,
• [45] Zare Mehrjerdi, Y. (2011). Quality function deployment and its profitability engagement: a systems thinking perspective. International Journal of Quality and Reliability Management, 28(9), 910-928.
• [46] Chahal, A.S. and Thareja, P. (2012). Simulation Assisted Production: A New Perspective for Developing Com¬petitive and Green Castings, International Journal of Production and Quality Engineering Journal, 3(1), 23-30.
• [47] Yılmaz H. (2009). Optimization of The Product Design Through Quality Function Deployment (QFD) and Analytical Hierarchy Process (AHP): A Case Study in A Ceramic Washbasin, Master Thesis, İzmir.
• [48] Talebi, H. (2014). A Fuzzy Ahp Weighted Qfd For Service Quality Improvement In A Fitness Center, Master Thesis, Bahcesehir University, Istanbul.
• [49] Sankar, N.R and Prabhu, B.S. (2001). Modified approach for prioritization of failures in a system failure mode and effects analysis, International Journal of Quality and Reliability Management, 18(3), 324-336. [50] Sanders, R. (1987). The pareto principle its use anda buse, Journal of Service Marketing, 1(2),pp.37-40.