DESTINATION MARKETING ACTIVITIES FOR SUSTAINABLE URBAN DEVELOPMENT (FOLLOWING THE EXAMPLE OF THE TOWN OF PLEVEN)

Year 2018, , 2117 - 2126, 10.04.2018

Eva Tsvetanova

https://doi.org/10.18186/journal-of-thermal-engineering.433673

Cited By: 1

Abstract

This article aims to present the
specific characteristics of destination marketing as a tool for sustainable
urban development; to explore, analyse and assess the cultural tourism
potential of the town of Pleven, Bulgaria, and to conceptualize a model of
integrated marketing strategy to promote the town of Pleven as a destination
for cultural tourism.

Keywords

Destination Marketing, Sustainable Development, Regional Economy

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