Year 2005,
Volume: 6 Issue: 4, 164 - 166, 01.12.2005
Abstract
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.
Keywords
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Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 1, 2005 |
| Submission Date | February 27, 2015 |
| Published in Issue | Year 2005 Volume: 6 Issue: 4 |