REVIEW: Advances in Electronic Marketing

Yıl 2005, Cilt: 6 Sayı: 4, 164 - 166, 01.12.2005

Reviewed By Dr. Ayhan Yılmaz

Öz

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.

Anahtar Kelimeler

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