Book Review
REVIEW: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Abstract
Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse. This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector. The book contains 20 chapters and 366 pages which covers a wide variety of topics.
Keywords
References
- Tripathi, P. and Mukerji, S. (2013), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, IGI Global, Hershey, PA, pp. 1-388
Year 2018,
Volume: 19 Issue: 4, 228 - 232, 01.10.2018
Abstract
References
- Tripathi, P. and Mukerji, S. (2013), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, IGI Global, Hershey, PA, pp. 1-388
There are 1 citations in total.
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | October 1, 2018 |
| Submission Date | May 14, 2018 |
| Published in Issue | Year 2018 Volume: 19 Issue: 4 |