Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model

Harun Mirac Güneş; Pinar Basgoze

doi:10.48119/toleho.1328187

EN

Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model

Abstract

In the context of the COVID-19 pandemic, it is evident that pandemics entail significant and far-reaching economic and psychosocial consequences globally. This study seeks to examine the psychological impact of the fear of pandemics on the tourism sector by investigating the relationship between the Fear of COVID-19 and hotel visit intentions. Employing a multiple mediation model, we aim to enhance our understanding and specifically focus on the mediating roles of tourism based risks (destination risk, health risk, and travel risk) and purchase-based risk perception in a pandemic situation. The study draws on quantitative data obtained from travelers through a structured questionnaire. The findings reveal that, although fear of COVID-19 heightens tourism based risks and purchase-based risk perceptions, it concurrently diminishes hotel visit intentions. The authors propose a model to guide hotel managers and provide a concise summary of practical and strategic recommendations. It is noteworthy that the impact of the fear of COVID-19 on hotel service purchase intention, mediated by risk perception and various travel risk types, remains underexplored in the existing literature. Hence, the authors present a model that is particularly relevant for hotel managers, compressing practical and strategic insights.

Keywords

Fear of COVID-19, tourism-based risks, purchase-based risk perception, hotel visit intention, tourist behavior

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Harun Mirac Güneş ^*
0000-0001-8158-3604
Türkiye

Pinar Basgoze
0000-0003-4597-5752
Türkiye

Publication Date

January 4, 2024

Submission Date

July 16, 2023

Acceptance Date

January 2, 2024

Published in Issue

Year 2023 Volume: 5 Number: 2

DOI

https://doi.org/10.48119/toleho.1328187

IZ

https://izlik.org/JA88WS93MT

APA

Güneş, H. M., & Basgoze, P. (2024). Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model. Journal of Tourism Leisure and Hospitality, 5(2), 167-177. https://doi.org/10.48119/toleho.1328187

AMA

1.Güneş HM, Basgoze P. Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model. TOLEHO. 2024;5(2):167-177. doi:10.48119/toleho.1328187

Chicago

Güneş, Harun Mirac, and Pinar Basgoze. 2024. “Understanding the Relationship Between Fear of Pandemics and Hotel Visit Intention: A Multiple Mediation Model”. Journal of Tourism Leisure and Hospitality 5 (2): 167-77. https://doi.org/10.48119/toleho.1328187.

EndNote

Güneş HM, Basgoze P (January 1, 2024) Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model. Journal of Tourism Leisure and Hospitality 5 2 167–177.

IEEE

[1]H. M. Güneş and P. Basgoze, “Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model”, TOLEHO, vol. 5, no. 2, pp. 167–177, Jan. 2024, doi: 10.48119/toleho.1328187.

ISNAD

Güneş, Harun Mirac - Basgoze, Pinar. “Understanding the Relationship Between Fear of Pandemics and Hotel Visit Intention: A Multiple Mediation Model”. Journal of Tourism Leisure and Hospitality 5/2 (January 1, 2024): 167-177. https://doi.org/10.48119/toleho.1328187.

JAMA

1.Güneş HM, Basgoze P. Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model. TOLEHO. 2024;5:167–177.

MLA

Güneş, Harun Mirac, and Pinar Basgoze. “Understanding the Relationship Between Fear of Pandemics and Hotel Visit Intention: A Multiple Mediation Model”. Journal of Tourism Leisure and Hospitality, vol. 5, no. 2, Jan. 2024, pp. 167-7, doi:10.48119/toleho.1328187.

Vancouver

1.Harun Mirac Güneş, Pinar Basgoze. Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model. TOLEHO. 2024 Jan. 1;5(2):167-7. doi:10.48119/toleho.1328187

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Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model

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