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Pinar Basgoze Prof. Dr. HACETTEPE ÜNİVERSİTESİ
Publication 8 Review 29 CrossRef Cited 31 TR Dizin Cited 52
8 Publication
29 Review
31 CrossRef Cited
52 TR Dizin Cited
0000-0003-4597-5752

Research Fields

Integrated Marketing Communication Consumer Behaviour Marketing Product and Brand Management

Institution

HACETTEPE ÜNİVERSİTESİ

Popular Publications

The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors: Pinar Basgoze , Burcu Tekin
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.806911
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1042

0

2

1042

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 4959

10

1

4959

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
CITED 13 FAVORITE 1 TOTAL DOWNLOAD COUNT 2820

13

1

2820

Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors: Pinar Basgoze , Ezel Bozlak
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 842

1

1

842

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1060

1

1

1060

Publications

MEDIATING ROLE OF INTERNET USE FOR PURCHASE BEHAVIOR IN THE RELATIONSHIP BETWEEN FEAR AND LIFE SATISFACTION DURING HEALTH CRISES: THE CASE OF COVID – 19 PANDEMIC
Authors: Hande Mercan , Pinar Basgoze
Published: 2024 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 427

1

427

Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model
Authors: Harun Mirac Güneş , Pinar Basgoze
Published: 2024 , Journal of Tourism Leisure and Hospitality
DOI: 10.48119/toleho.1328187
FAVORITE 1 TOTAL DOWNLOAD COUNT 719

1

719

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
FAVORITE 1 TOTAL DOWNLOAD COUNT 1060

1

1060

The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors: Pinar Basgoze , Burcu Tekin
Published: 2021 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.806911
FAVORITE 2 TOTAL DOWNLOAD COUNT 1042

2

1042

Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors: Pinar Basgoze , Ezel Bozlak
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
FAVORITE 1 TOTAL DOWNLOAD COUNT 842

1

842

Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı, Pınar Başgöze
Published: 2015 , Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
FAVORITE 1 TOTAL DOWNLOAD COUNT 2998

1

2998

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2820

1

2820

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
FAVORITE 1 TOTAL DOWNLOAD COUNT 4959

1

4959

Articles published in
Ankara University SBF Journal
Ankara University SBF Journal
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Journal of Tourism Leisure and Hospitality
Journal of Tourism Leisure and Hospitality
Sosyoekonomi
Sosyoekonomi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Istanbul Business Research
Istanbul Business Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Sosyoekonomi
Sosyoekonomi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Trends in Business and Economics
Trends in Business and Economics

Publications

Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors: Pinar Basgoze , Hülya Özdestici
Published: 2021 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.766170
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1060

1

1

1060

Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors: Pinar Basgoze , Ezel Bozlak
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 842

1

1

842

Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı, Pınar Başgöze
Published: 2015 , Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2998

6

1

2998

Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors: Pınar Başgöze , Nalan Bayar
Published: 2015 , Sosyoekonomi
DOI: -
CITED 13 FAVORITE 1 TOTAL DOWNLOAD COUNT 2820

13

1

2820

THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors: Pınar Başgöze , Şerife Kazancı
Published: 2014 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 4959

10

1

4959

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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