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Researchers
Pinar Basgoze
Pinar Basgoze
Prof. Dr.
HACETTEPE ÜNİVERSİTESİ
Publication
8
Review
20
CrossRef Cited
25
TR Dizin Cited
48
8
Publication
20
Review
25
CrossRef Cited
48
TR Dizin Cited
0000-0003-4597-5752
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Summary
Publications
Peer Review
Cited
Research Fields
Integrated Marketing Communication
Marketing
Consumer Behaviour
Product and Brand Management
Institution
HACETTEPE ÜNİVERSİTESİ
Popular Publications
Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı,
Pınar Başgöze
Published: 2015 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
CITED
5
FAVORITE
1
TOTAL DOWNLOAD COUNT
2659
5
CITED
1
FAVORITE
2659
TOTAL DOWNLOAD COUNT
THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors:
Pınar Başgöze
, Şerife Kazancı
Published: 2014 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED
7
FAVORITE
1
TOTAL DOWNLOAD COUNT
4397
7
CITED
1
FAVORITE
4397
TOTAL DOWNLOAD COUNT
The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors:
Pinar Basgoze
,
Burcu Tekin
Published: 2021 ,
Journal of Yaşar University
DOI: 10.19168/jyasar.806911
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
811
0
CITED
1
FAVORITE
811
TOTAL DOWNLOAD COUNT
MEDIATING ROLE OF INTERNET USE FOR PURCHASE BEHAVIOR IN THE RELATIONSHIP BETWEEN FEAR AND LIFE SATISFACTION DURING HEALTH CRISES: THE CASE OF COVID – 19 PANDEMIC
Authors:
Hande Mercan
,
Pinar Basgoze
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
43
0
CITED
1
FAVORITE
43
TOTAL DOWNLOAD COUNT
Publications
MEDIATING ROLE OF INTERNET USE FOR PURCHASE BEHAVIOR IN THE RELATIONSHIP BETWEEN FEAR AND LIFE SATISFACTION DURING HEALTH CRISES: THE CASE OF COVID – 19 PANDEMIC
Authors:
Hande Mercan
,
Pinar Basgoze
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
43
1
FAVORITE
43
TOTAL DOWNLOAD COUNT
Understanding the relationship between fear of pandemics and hotel visit intention: A multiple mediation model
Authors:
Harun Mirac Güneş
,
Pinar Basgoze
Published: 2024 ,
Journal of Tourism Leisure and Hospitality
DOI: 10.48119/toleho.1328187
FAVORITE
0
TOTAL DOWNLOAD COUNT
272
0
FAVORITE
272
TOTAL DOWNLOAD COUNT
Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors:
Pinar Basgoze
, Hülya Özdestici
Published: 2021 ,
Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.18074/ckuiibfd.766170
FAVORITE
0
TOTAL DOWNLOAD COUNT
773
0
FAVORITE
773
TOTAL DOWNLOAD COUNT
The Effects of Brand Placement on Consumer Response Process: A Qualitative Research
Authors:
Pinar Basgoze
,
Burcu Tekin
Published: 2021 ,
Journal of Yaşar University
DOI: 10.19168/jyasar.806911
FAVORITE
1
TOTAL DOWNLOAD COUNT
811
1
FAVORITE
811
TOTAL DOWNLOAD COUNT
Factors Affecting Consumer’s Attitude Toward Fictional Brands: Turkish TV Series Case
Authors:
Pinar Basgoze
,
Ezel Bozlak
Published: 2021 ,
Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.01.14
FAVORITE
0
TOTAL DOWNLOAD COUNT
637
0
FAVORITE
637
TOTAL DOWNLOAD COUNT
Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı,
Pınar Başgöze
Published: 2015 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
FAVORITE
1
TOTAL DOWNLOAD COUNT
2659
1
FAVORITE
2659
TOTAL DOWNLOAD COUNT
Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors:
Pınar Başgöze
, Nalan Bayar
Published: 2015 ,
Sosyoekonomi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2538
0
FAVORITE
2538
TOTAL DOWNLOAD COUNT
THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors:
Pınar Başgöze
, Şerife Kazancı
Published: 2014 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
FAVORITE
1
TOTAL DOWNLOAD COUNT
4397
1
FAVORITE
4397
TOTAL DOWNLOAD COUNT
Articles published in
Ankara University SBF Journal
Hacettepe University Journal of Economics and Administrative Sciences
Journal of the Faculty of Economics and Administrative Sciences
Journal of Tourism Leisure and Hospitality
Journal of Yaşar University
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Reviews
Adiyaman University Journal of Social Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Journal of the Faculty of Economics and Administrative Sciences
Journal of Yaşar University
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyoekonomi
Publications
Sosyal Medya Pazarlamasının Kurumsal İtibar Algısına Etkisi: Kişiselleştirme Metaforu
Authors:
Pinar Basgoze
, Hülya Özdestici
Published: 2021 ,
Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.18074/ckuiibfd.766170
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
773
1
CITED
0
FAVORITE
773
TOTAL DOWNLOAD COUNT
Effects of Social Media, Brand Credibility and Brand Prestige on Purchase Intention
Authors: Şerife Kazancı,
Pınar Başgöze
Published: 2015 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002358
CITED
5
FAVORITE
1
TOTAL DOWNLOAD COUNT
2659
5
CITED
1
FAVORITE
2659
TOTAL DOWNLOAD COUNT
Eko Otellerden Hizmet Satın Alımında Kuşaklar Arası Farklılaşmalar Üzerine Bir Çalışma
Authors:
Pınar Başgöze
, Nalan Bayar
Published: 2015 ,
Sosyoekonomi
DOI: -
CITED
12
FAVORITE
0
TOTAL DOWNLOAD COUNT
2538
12
CITED
0
FAVORITE
2538
TOTAL DOWNLOAD COUNT
THE EFFECTS OF PRODUCT PLACEMENT ATTITUDES ON PURCHASE INTENTION AND BRAND IMAGE
Authors:
Pınar Başgöze
, Şerife Kazancı
Published: 2014 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huiibf.89390
CITED
7
FAVORITE
1
TOTAL DOWNLOAD COUNT
4397
7
CITED
1
FAVORITE
4397
TOTAL DOWNLOAD COUNT
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