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Year 2020, Volume: 2 Issue: 2, 92 - 103, 29.10.2020

Stefanie Unger Walter Grassl

Abstract

References

  • Abrantes, J., Fonseca Amaro, S., Ribeiro, H., & Seabra, C. (2014). Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media. Journal of Hospitality and Tourism Technology, 5(3), 245-260.
  • Alhabash, S., & Ma, M. (2017). A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? Social Media + Society, 3(1), 1-12.
  • Balnaves, M., & Caputi, P. (2001). Introduction to Quantitative Research Methods. An Investigative Approach. London: SAGE Publications.
  • Barringer, D. (2018). 10 of the Most Instagram-Worthy Pop-Up Museums. Retrieved February 2020, from Eventbrite: https://www.eventbrite.com/rally/united-states/instagram-worthy-selfie-museums/
  • Becker, H. A. (2008). Karl Mannheims „Problem der Generationen“ – 80 Jahre danach. Journal of Family Research, 2, 203-221.
  • Behrens, J. (2012). Social Media im Destinationsmarketing. Sternenfels: Verlag Wissenschaft & Praxis.
  • Benckendorff, P., Moscardo, G., & Pendergast, D. (2010). Tourism and Generation Y. Oxfordshire: CABI.
  • Berkup, S. B. (2014). Working With Generations X And Y In Generation Z Period: Management Of Different Generations In Business Life. Mediterranean Journal of Social Sciences, 5(19), 218-229.
  • Bettiga, D., Lamberti, L., & Noci, G. (2017). Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation. International Journal of Consumer Studies, 42(3-4), 155-163.
  • Bizibl Group Limited. (n.d.). The Evolution of Influencer Marketing And The 5 Influencer Insights That Matter Most. Retrieved February 2020, from Bizibl Marketing: https://bizibl.com/marketing/download/evolution-influencer-marketing-and-5-influencer-insights-matter-most
  • Bolton, R., Gruber, T., Hoefnagels, A., Kabadayi, S., Komarova Loureiro, Y., Migchels, N., . . . Solnet, D. (2013). Understanding generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245-267.
  • Choudhury, R., & Mohanty, P. (2018). Strategic Use of Social Media in Tourism Marketing: A Comparative Analysis of Official Tourism Boards. Atna Journal of Tourism Studies, 13(2), 41-56.
  • Company, S. (2020). The growing trend of Instagrammable restaurants. Retrieved April 2020, from Adglow: https://www.adglow.com/blog/the-growing-trend-of-instagrammable-restaurants
  • Deges, F. (2018). Influencer. Retrieved February 2020, from Gabler Wirtschaftslexikon. Das Wissen der Experten: https://wirtschaftslexikon.gabler.de/definition/influencer-100360/version-340187
  • Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins. Retrieved February 2020, from Pew Research Center: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/
  • Dwyer, L., Gill, A., & Seetaram, N. (2012). Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches. Cheltenham: Edward Elgar Publishing.
  • Eisenbrand, R. (2018). „Perfectly Instagrammable“: Wie Marketing mit Selfie Spots die physische Welt formt. Retrieved February 2020, from OMR: https://omr.com/de/perfectly-instagrammable-selfie-marketing/
  • Elliott-White, M., Finn, M., & Walton, M. (2000). Tourism and leisure research methods : data collection, analysis, and interpretation. Harlow: Longman.
  • Engl, C. (2017). Destination Branding von der Geografie zur Bedeutung. Munich: UVK Verlagsgesellschaft.
  • Erickson, T. (2011). Generations Around the Globe. Retrieved February 2020, from Harvard Business Review: https://hbr.org/2011/04/generations-around-the-globe-1
  • Faßmann, M., & Moss, C. (2016). Instagram als Marketing-Kanal. Die Positionierung ausgewählter Social-Media-Platformen. Wiesbaden: Springer VS.
  • Fielding, N., Lee, R. M., & Blank, G. (2008). The SAGE Handbook of Online Research Methods. London: SAGE Publications. Formplus Blog. (n.d.). 15 Reasons to Choose Quantitative over Qualitative Research. Retrieved February 2020, from Formplus: https://www.formpl.us/blog/quantitative-qualitative-research
  • Georg, F. (2018). Die Generation Y und ihre Work-Life-Balance. (R. Bröckermann, Ed.) München: Rainer Hampp.
  • Gerrig, R. J. (2015). Psychologie. Hallbergmoos: Pearson Education.
  • Gerritsen, W., & Zeng, B. (2014). What do We Know About Social Media in Tourism? A review. Tourism Management Perspectives, 10, 27-36.
  • Haddouche, H., & Salomone, C. (2018). Generation Z and the tourist experience: tourist stories and use of social networks. Journal of Tourism Futures, 4(1), 69-79.
  • Hart, C. (1998). Doing a Literature Review: Releasing the Social Science Research Imagination. SAGE Publications.
  • Hosie, R. (2017). "Instagrammability": Most Important Factor for Millennials on Choosing Holiday Destination. Retrieved February 2020, from Independent: https://www.independent.co.uk/travel/instagrammability-holiday-factor-millenials-holiday-destination-choosing-travel-social-media-photos-a7648706.html
  • Huang, Y.-T., & Su, S.-F. (2018). Motives for Instagram Use and Topics of Interest among Young Adults. Future Internet, 10(77), 1-12.
  • Instagram. (2016). Introducing Instagram Stories. Retrieved February 2020, from Instagram: https://about.instagram.com/blog/announcements/introducing-instagram-stories/
  • Kasasa. (2019). Boomers, Gen X, Gen Y, and Gen Z Explained. Retrieved February 2020, from Kasasa: https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z
  • Kennedy, R. (2019). Vienna opens its first 'made for Instagram' selfie museum. Retrieved February 2020, from Euronews: https://www.euronews.com/2019/10/04/vienna-opens-its-first-made-for-instagram-selfie-museum
  • Kobilke, K. (2019). Marketing mit Instagram. Das umfassende Praxis-Handbuch. Frechen: mitp Verlags GmbH & Ca. KG.
  • Kortti, J. (2017). The Problem of Generations and Media History. Broadband Society and Generational Changes Series: Participation in Broadband Society, 5, 1-21.
  • Kotler, P. K. (2016). Marketing Management. Edinburgh: Pearson.
  • Kulbe, A. (2009). Grundwissen Psychologie, Soziologie und Pädagogik. Stuttgart: W. Kohlhammer. Lapp, J. (n.d.). Instagram Marketing. Retrieved February 2020, from HubSpot: https://blog.hubspot.de/instagram-marketing
  • Laurente, Z. (2015). Instagram's Hierarchy of Needs. Retrieved February 2020, from Preview: https://www.preview.ph/fashion/instagram-s-hierarchy-of-needs
  • Lee, E., Lee, J.-A., Moon, J. H., & Sung, Y. (2015). Pictures Speak Louder than Words: Motivations for Using Instagram. Cyberpsychology, Behaviour, and Social Networking, 18(9), 552-556.
  • Levin, A. (2020). Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising. Stockholm: Apress.
  • Mangelsdorf, M. (2014). 30 Minutes Generation Y. Offenbach: GABAL.
  • Mannheim, K. (1952). The Problem of Generations. Essays on the Sociology of Knowledge, 276-322.
  • Maslow, A. H. (1987). Motivation and Personality. New York: Harper & Row.
  • Meyer, K. (2016). Die Generation Y als Digital Natives: Mythen und Fakten. Retrieved February 2020, from Usability: https://www.usability.ch/news/generation-y-digital-natives.html
  • Miller, C. (2019). Global Angel Wings Project. Retrieved March 2020, from https://globalangelwingsproject.com/home
  • Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. Como: Springer.
  • Pardes, A. (2017). Selfie Factories: The Rise of the Made-for-Instagram Museum. Retrieved February 2020, from Wired: https://www.wired.com/story/selfie-factories-instagram-museum/
  • Park, E., Yoo, C.-K., & Yoon, D. (2018). Tourist motivation: an integral approach to destination choices. Tourism Review, 73(2), 169-185.
  • Pearce, P. L. (2005). Tourist Behaviour. Themes and Conceptual Schemes. Toronto: Channel View Publications.
  • Ritter, L. A., & Sue, V. M. (2012). Conducting Online Surveys. Thousand Oaks: SAGE Publications.
  • Ryan, C. (1998). The Travel Career Ladder. An Appraisal. Annals of Tourism Research, 25(4), 936-957.
  • Sansone, C. (2000). Intrinsic and extrinsic motivation: the search for optimal motivation and performance. San Diego: Academic Press.
  • Spolan, S. (2014). Are You Marketing Like It’s 1999? Retrieved February 2020, from Business 2 Community: https://www.business2community.com/marketing/marketing-like-1999-0843581
  • Statista. (2018). Number of monthly active Instagram users from January 2013 to June 2018. Retrieved February 2020, from Statista: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
  • Taylor, K. (2018). The State of Gen Z. Retrieved February 2020, from Business Insider: https://www.businessinsider.com/gen-z-politics-tech-use-identity-2019-7?IR=T
  • Tuczek, H. C. (2017). Management 4.0 und die Generation Y. Aachen: Shaker.
  • Veal, A. J. (2011). Research Methods for Leisure & Tourism. A practical guide. Harlow: Prentice Hall.
  • Wimmer, E.-M. (2018). Einfluss von Influencern auf das Konsumentenverhalten der Generation Y untersucht an den Kanälen Youtube, Instagram und Blogs. Krems.
  • Woodside, A. G., & Martin, D. (2008). Tourism Management. Analysis, Behaviour and Strategy. Oxfordshire: CABI.
  • Workmacro. (2018). What Your Follower/Following Ratio Say About Your Instagram Account. Retrieved March 2020, from Workmacro: https://workmacro.com/instagram/follower-following-ratio-say-instagram-account/

Insta-Holidays and Instagrammability

Year 2020, Volume: 2 Issue: 2, 92 - 103, 29.10.2020

Stefanie Unger Walter Grassl

Abstract

This paper is dedicated to the investigation of underlying motivations to use the social media platform Instagram for travel planning purposes and to identify the possible impact of Insta-Spots with regards to the travel destination choice. Furthermore, possible generational differences between Generation Y and Z have been analysed and justified by comparing their responses with existing literature and characteristics of deviating generational cohorts. To give a first insight into the topic of interest, an in-depth literature review was conducted to describe the theoretical background of the study. Moreover, an online questionnaire served with the purpose to collect primary data and to answer the respective research questions. It has been identified, the social media platform Instagram plays a crucial role in the holiday planning process, especially for members of Generation Z.
Key words: Generation Y, Generation Z, Insta-Spots, Instagram, Travel Motivation

Keywords

Generation Y Generation Z Insta-Spots Instagram Travel Motivation

References

  • Abrantes, J., Fonseca Amaro, S., Ribeiro, H., & Seabra, C. (2014). Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media. Journal of Hospitality and Tourism Technology, 5(3), 245-260.
  • Alhabash, S., & Ma, M. (2017). A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? Social Media + Society, 3(1), 1-12.
  • Balnaves, M., & Caputi, P. (2001). Introduction to Quantitative Research Methods. An Investigative Approach. London: SAGE Publications.
  • Barringer, D. (2018). 10 of the Most Instagram-Worthy Pop-Up Museums. Retrieved February 2020, from Eventbrite: https://www.eventbrite.com/rally/united-states/instagram-worthy-selfie-museums/
  • Becker, H. A. (2008). Karl Mannheims „Problem der Generationen“ – 80 Jahre danach. Journal of Family Research, 2, 203-221.
  • Behrens, J. (2012). Social Media im Destinationsmarketing. Sternenfels: Verlag Wissenschaft & Praxis.
  • Benckendorff, P., Moscardo, G., & Pendergast, D. (2010). Tourism and Generation Y. Oxfordshire: CABI.
  • Berkup, S. B. (2014). Working With Generations X And Y In Generation Z Period: Management Of Different Generations In Business Life. Mediterranean Journal of Social Sciences, 5(19), 218-229.
  • Bettiga, D., Lamberti, L., & Noci, G. (2017). Investigating social motivations, opportunity and ability to participate in communities of virtual co-creation. International Journal of Consumer Studies, 42(3-4), 155-163.
  • Bizibl Group Limited. (n.d.). The Evolution of Influencer Marketing And The 5 Influencer Insights That Matter Most. Retrieved February 2020, from Bizibl Marketing: https://bizibl.com/marketing/download/evolution-influencer-marketing-and-5-influencer-insights-matter-most
  • Bolton, R., Gruber, T., Hoefnagels, A., Kabadayi, S., Komarova Loureiro, Y., Migchels, N., . . . Solnet, D. (2013). Understanding generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245-267.
  • Choudhury, R., & Mohanty, P. (2018). Strategic Use of Social Media in Tourism Marketing: A Comparative Analysis of Official Tourism Boards. Atna Journal of Tourism Studies, 13(2), 41-56.
  • Company, S. (2020). The growing trend of Instagrammable restaurants. Retrieved April 2020, from Adglow: https://www.adglow.com/blog/the-growing-trend-of-instagrammable-restaurants
  • Deges, F. (2018). Influencer. Retrieved February 2020, from Gabler Wirtschaftslexikon. Das Wissen der Experten: https://wirtschaftslexikon.gabler.de/definition/influencer-100360/version-340187
  • Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins. Retrieved February 2020, from Pew Research Center: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/
  • Dwyer, L., Gill, A., & Seetaram, N. (2012). Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches. Cheltenham: Edward Elgar Publishing.
  • Eisenbrand, R. (2018). „Perfectly Instagrammable“: Wie Marketing mit Selfie Spots die physische Welt formt. Retrieved February 2020, from OMR: https://omr.com/de/perfectly-instagrammable-selfie-marketing/
  • Elliott-White, M., Finn, M., & Walton, M. (2000). Tourism and leisure research methods : data collection, analysis, and interpretation. Harlow: Longman.
  • Engl, C. (2017). Destination Branding von der Geografie zur Bedeutung. Munich: UVK Verlagsgesellschaft.
  • Erickson, T. (2011). Generations Around the Globe. Retrieved February 2020, from Harvard Business Review: https://hbr.org/2011/04/generations-around-the-globe-1
  • Faßmann, M., & Moss, C. (2016). Instagram als Marketing-Kanal. Die Positionierung ausgewählter Social-Media-Platformen. Wiesbaden: Springer VS.
  • Fielding, N., Lee, R. M., & Blank, G. (2008). The SAGE Handbook of Online Research Methods. London: SAGE Publications. Formplus Blog. (n.d.). 15 Reasons to Choose Quantitative over Qualitative Research. Retrieved February 2020, from Formplus: https://www.formpl.us/blog/quantitative-qualitative-research
  • Georg, F. (2018). Die Generation Y und ihre Work-Life-Balance. (R. Bröckermann, Ed.) München: Rainer Hampp.
  • Gerrig, R. J. (2015). Psychologie. Hallbergmoos: Pearson Education.
  • Gerritsen, W., & Zeng, B. (2014). What do We Know About Social Media in Tourism? A review. Tourism Management Perspectives, 10, 27-36.
  • Haddouche, H., & Salomone, C. (2018). Generation Z and the tourist experience: tourist stories and use of social networks. Journal of Tourism Futures, 4(1), 69-79.
  • Hart, C. (1998). Doing a Literature Review: Releasing the Social Science Research Imagination. SAGE Publications.
  • Hosie, R. (2017). "Instagrammability": Most Important Factor for Millennials on Choosing Holiday Destination. Retrieved February 2020, from Independent: https://www.independent.co.uk/travel/instagrammability-holiday-factor-millenials-holiday-destination-choosing-travel-social-media-photos-a7648706.html
  • Huang, Y.-T., & Su, S.-F. (2018). Motives for Instagram Use and Topics of Interest among Young Adults. Future Internet, 10(77), 1-12.
  • Instagram. (2016). Introducing Instagram Stories. Retrieved February 2020, from Instagram: https://about.instagram.com/blog/announcements/introducing-instagram-stories/
  • Kasasa. (2019). Boomers, Gen X, Gen Y, and Gen Z Explained. Retrieved February 2020, from Kasasa: https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z
  • Kennedy, R. (2019). Vienna opens its first 'made for Instagram' selfie museum. Retrieved February 2020, from Euronews: https://www.euronews.com/2019/10/04/vienna-opens-its-first-made-for-instagram-selfie-museum
  • Kobilke, K. (2019). Marketing mit Instagram. Das umfassende Praxis-Handbuch. Frechen: mitp Verlags GmbH & Ca. KG.
  • Kortti, J. (2017). The Problem of Generations and Media History. Broadband Society and Generational Changes Series: Participation in Broadband Society, 5, 1-21.
  • Kotler, P. K. (2016). Marketing Management. Edinburgh: Pearson.
  • Kulbe, A. (2009). Grundwissen Psychologie, Soziologie und Pädagogik. Stuttgart: W. Kohlhammer. Lapp, J. (n.d.). Instagram Marketing. Retrieved February 2020, from HubSpot: https://blog.hubspot.de/instagram-marketing
  • Laurente, Z. (2015). Instagram's Hierarchy of Needs. Retrieved February 2020, from Preview: https://www.preview.ph/fashion/instagram-s-hierarchy-of-needs
  • Lee, E., Lee, J.-A., Moon, J. H., & Sung, Y. (2015). Pictures Speak Louder than Words: Motivations for Using Instagram. Cyberpsychology, Behaviour, and Social Networking, 18(9), 552-556.
  • Levin, A. (2020). Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising. Stockholm: Apress.
  • Mangelsdorf, M. (2014). 30 Minutes Generation Y. Offenbach: GABAL.
  • Mannheim, K. (1952). The Problem of Generations. Essays on the Sociology of Knowledge, 276-322.
  • Maslow, A. H. (1987). Motivation and Personality. New York: Harper & Row.
  • Meyer, K. (2016). Die Generation Y als Digital Natives: Mythen und Fakten. Retrieved February 2020, from Usability: https://www.usability.ch/news/generation-y-digital-natives.html
  • Miller, C. (2019). Global Angel Wings Project. Retrieved March 2020, from https://globalangelwingsproject.com/home
  • Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. Como: Springer.
  • Pardes, A. (2017). Selfie Factories: The Rise of the Made-for-Instagram Museum. Retrieved February 2020, from Wired: https://www.wired.com/story/selfie-factories-instagram-museum/
  • Park, E., Yoo, C.-K., & Yoon, D. (2018). Tourist motivation: an integral approach to destination choices. Tourism Review, 73(2), 169-185.
  • Pearce, P. L. (2005). Tourist Behaviour. Themes and Conceptual Schemes. Toronto: Channel View Publications.
  • Ritter, L. A., & Sue, V. M. (2012). Conducting Online Surveys. Thousand Oaks: SAGE Publications.
  • Ryan, C. (1998). The Travel Career Ladder. An Appraisal. Annals of Tourism Research, 25(4), 936-957.
  • Sansone, C. (2000). Intrinsic and extrinsic motivation: the search for optimal motivation and performance. San Diego: Academic Press.
  • Spolan, S. (2014). Are You Marketing Like It’s 1999? Retrieved February 2020, from Business 2 Community: https://www.business2community.com/marketing/marketing-like-1999-0843581
  • Statista. (2018). Number of monthly active Instagram users from January 2013 to June 2018. Retrieved February 2020, from Statista: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
  • Taylor, K. (2018). The State of Gen Z. Retrieved February 2020, from Business Insider: https://www.businessinsider.com/gen-z-politics-tech-use-identity-2019-7?IR=T
  • Tuczek, H. C. (2017). Management 4.0 und die Generation Y. Aachen: Shaker.
  • Veal, A. J. (2011). Research Methods for Leisure & Tourism. A practical guide. Harlow: Prentice Hall.
  • Wimmer, E.-M. (2018). Einfluss von Influencern auf das Konsumentenverhalten der Generation Y untersucht an den Kanälen Youtube, Instagram und Blogs. Krems.
  • Woodside, A. G., & Martin, D. (2008). Tourism Management. Analysis, Behaviour and Strategy. Oxfordshire: CABI.
  • Workmacro. (2018). What Your Follower/Following Ratio Say About Your Instagram Account. Retrieved March 2020, from Workmacro: https://workmacro.com/instagram/follower-following-ratio-say-instagram-account/
There are 59 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Peer-reviewed Articles
Authors

Stefanie Unger This is me 0000-0001-8361-9447

Walter Grassl 0000-0002-9605-8455

Publication Date October 29, 2020
Submission Date August 31, 2020
Acceptance Date October 17, 2020
Published in Issue Year 2020 Volume: 2 Issue: 2

Cite

APA Unger, S., & Grassl, W. (2020). Insta-Holidays and Instagrammability. Journal of Tourism Leisure and Hospitality, 2(2), 92-103.
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