Comparative evaluation of tourism resources and young entrepreneurial potential of Cordoba, Eskişehir, and Treviso

Year 2023, Volume: 5 Issue: 2, 76 - 83, 04.01.2024

Yeliz Mert , Semra Günay , Sema Ekincek , Merve Özgür Göde , Ismail Yenilmez , Önder Yayla , Şükrü Acıtaş , Jesús Blas Ruiz Leal , Handan Akarsu

https://doi.org/10.48119/toleho.1315783

Abstract

The tourism sector plays a pivotal role in the economies of many nations, significantly bolstering national incomes by paving the way for new employment opportunities. A prime avenue for employment within the tourism sector is entrepreneurship, fundamentally viewed as a process of value creation. For budding tourism entrepreneurs, possessing a deep understanding of a region's tourism resources and activity hubs is paramount. Against this backdrop, this research seeks to juxtapose the tourism resource potential of Cordoba, Eskişehir, and Treviso for aspiring entrepreneurs. In the study's initial phase, a comprehensive database detailing the tourist attractions of these cities was crafted under the Erasmus+ project titled "Anti-Fragile Young Entrepreneurs for Sustainable Rural Tourism: Yes for Rural Tourism." Concurrently, the volume of tourists frequenting these regions was ascertained. Utilizing this database, standout labels within the tourism sectors of Cordoba, Eskişehir, and Treviso were pinpointed using "Word Cloud" analysis. This method effectively highlighted the strengths and weaknesses of the tourism landscapes in each province. Ultimately, this research endeavors to provide a roadmap for young tourism entrepreneurs and bolster the efforts of fellow researchers.

Keywords

Tourism, Destination attractiveness, Word Cloud analysis., Eskişehir, Cordoba, Treviso

Supporting Institution

Erasmus+ Programme European Union

Project Number

2021-1-TR01-KA220-YOU-000028958

References

• Argan, M. T. (2016). Eskişehir, Turkey as a crossroads for leisure, travel and entertainment. Cities, 56, 74-84.
• Atenstaedt, R. (2012). Word cloud analysis of the BJGP. British Journal of General Practice, 62(596), 148-148.
• Aydın, Ç., & Aydın, C. (2020). Eskişehir’in turistik destinasyon çekim unsurlarının yerel basındaki sunumu. Erciyes İletişim Dergisi, 7(1), 107-122.
• Baloğlu, Ş. ve Uysal, M. (1996). Market Segments of Push and Pull Motivations: A Canonical Correlation Approach. International Journal of Contemporary Hospitality Management, 8(3): 32-38.
• Boatto, V., Galletto, L., Barisan, L., & Bianchin, F. (2013). The development of wine tourism in the Conegliano Valdobbiadene area. Wine Economics and Policy, 2(2), 93-101.
• Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116.
• Crnogaj, K., Rebernik, M., Hojnik, B. B., & Gomezelj, D. O. (2014). Building a model of researching the sustainable entrepreneurship in the tourism sector. Kybernetes, 43(3/4), 377-393.
• Dancausa Millán, M. G., & Millán Vázquez de la Torre, M. G. (2022). Quality Food Products as a Tourist Attraction in the Province of Córdoba (Spain). International Journal of Environmental Research and Public Health, 19(19), 12754.
• Dwyer, L. (2022). Tourism economics and policy. In Encyclopedia of Tourism Management and Marketing (pp. 421-424). Edward Elgar Publishing.
• Evren, S., & Kozak, N. (2012). Eskişehir’in çekici faktörlerinin günübirlik ziyaretçilerin bakış açılarıyla değerlendirilmesi. Anatolia: Turizm Araştırmaları Dergisi, 23(2), 220-232.
• Formica, S., & Uysal, M. (2006). Destination attractiveness based on supply and demand evaluations: An analytical framework. Journal of Travel Research, 44(4), 418-430.
• Günay, S. A., Kaya E., Yayla Ö., Kavak, M., Can, B. (2020). Eskiehi İlinin Doğal Turizm Kaynakları, Semra Günay Aktaş (Ed.) Eskişehir İlinin Turizm Kaynaklarının Mekânsal Analizi ve Turizm Pazarlama Stratejisi içinde. BEBKA yayınları.
• Gunn, C. A. (1988). Tourism Planning, 2nd ed. New York, NY: Taylor & Francis.
• Gwenhure, Y., & Odhiambo, N. M. (2017). Tourism and economic growth: A review of international literature. Tourism: An International Interdisciplinary Journal, 65(1), 33-44.
• Howie, F. (2003). Managing the tourist destination. Continuum.
• Howie, F. (2004). Managing the Tourist Destination. London: Thompson.
• Hu, Y., & Ritchie, J. B. (1993). Measuring destination attractiveness: A contextual approach. Journal of travel research, 32(2), 25-34.
• Işık, C. & Türkmendağ, T. (2016). Atatürk Üniversitesi turizm fakültesi öğrencilerinin bireysel yenilikçilik algılarının belirlenmesi. Gazi Üniversitesi Turizm Fakültesi Dergisi, (1), 70-99.
• Işık, C., Küçükaltan, E. G., Çelebi, S. K., Çalkın, Ö., Enser, İ.& Çelik, A. (2019). Tourism and entrepreneurship: A literature review. Journal of Ekonomi, 1(1), 1-27.
• Işık, C., Küçükaltan, E. G., Çelebi, S. K., Çalkın, Ö., Enser, İ.& Çelik, A. (2019). Turizm ve girişimcilik alanında yapılmış çalışmaların bibliyometrik analizi. Güncel Turizm Araştırmaları Dergisi, 3(1), 119-149.
• Jensen-Verbeke, M. (1986). Inner-city tourism: Resources. Tourists And Promotores' Annals of Tourism Research, 22, 186– 204.
• Kantar Y. M, Acitas S., Yenilmez İ. (2023). Tourism Potential of Cordoba, Eskişehir and Treviso. Ankara: Gazi Kitabevi.
• Kaşlı, M., Cankül, D., Köz, E. N., & Ekici, A. (2015). Gastronomik miras ve sürdürülebilirlik: Eskişehir örneği. Eko-Gastronomi Dergisi, 1(2), 27-46.
• Khairi, M., & Darmawan, D. (2021). The Relationship Between Destination Attractiveness, Location, Tourism Facilities, And Revisit Intentions. Journal of Marketing and Business Research (MARK), 1(1), 39-50.
• Kim, D., & Perdue, R. R. (2011). The influence of image on destination attractiveness. Journal of Travel & Tourism Marketing, 28(3), 225-239.
• Kim, H. (1998). Perceived attractiveness of Korean destinations. Annals of tourism research, 25(2), 340-361.
• Kim, S., & Lee, C. (2002). Push and pull relationships. Annals of tourism research, 29(1), 257-260.
• McNaught, C., & Lam, P. (2010). Using Wordle as a Supplementary Research Tool. Qualitative Report, 15(3): 630-643.
• Page, S. J. (1995). Urban tourism. Routledge.
• Perona, B. E. (2016). Evolution and stages of tourism development in the province of Cordoba, Argentina: how far is the sustainable tourism ideal?. Cuadernos de Turismo, (37), 527-530.
• Ratten, V. (2018), “Entrepreneurial intentions of surf tourists”, Tourism Review, Vol. 73 No. 2, pp. 262-276.
• Roma, M. (2019). How can local wines influence the image of an Italian city? The case of Treviso. https://matheo.uliege.be/bitstream/2268.2/6620/4/Master_thesis_Mattia_Roma.pdf
• Swarbrooke, J., & Page, S. J. (2012). Development and management of visitor attractions. Routledge. Üsküdar, Ş., Çakır, M., & Temizkan, S. P. (2014). Yerli Turistlerin Eskişehir'in Kültür Turizmine İlişkin Algıları. Journal of Tourism and Gastronomy Studies 2/2(2014) 67-76.
• Vengesayi, S. (2008). Destination attractiveness: Are there relationships with destination attributes?. The Business Review, Cambridge, 10(2), 289-294.
• Vengesayi, S., Mavondo, F. T., & Reisinger, Y. (2009). Tourism destination attractiveness: Attractions, facilities, and people as predictors. Tourism Analysis, 14(5), 621-636.
• Wach, E., & Ward, R. (2013). Learning about qualitative document analysis. IDS Practice Paper in Brief, ILT Brief 13 August 2013.
• Yılmaz, H. (2014). Eskişehir'in Biricik Destinasyon Önerisi Endüstriyel Miras. Dokuz Eylül Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 29(2), 205-225.
• Zaei, M. E., & Zaei, M. E. (2013). The impacts of tourism industry on host community. European Journal of Tourism Hospitality and Research, 1(2), 12-21.
• Ziliotto, I. (2011). Cultural Experiences in Italian Oenogastronomic Tourism: Treviso, The City of Tiramisù. https://www.tesionline.it/tesi/preview/cultural-experiences-in-italian-oenogastronomic-tourism-treviso-the-city-of-tiramis%C3%B9/45341.