GALATAPORT LIMANI: ARMATÖR VE KRUVAZIYER İŞLETMELER AÇISINDAN MEVCUT PAZARIN TANIMLAYICI ANALİZİ

Abstract

Kruvaziyer yolcuların gemiye biniş ve iniş limanlarında, gerek gezi turları içindeki payının gerekse yolcu harcamalarını turizmden elde edilen gelirlerin içinde yer aldığı bilinmektedir.Bu çalışmada 1 Ocak 2024 ile 1 Ocak 2026 tarihleri arasında Galataport limanına uğrak yapan gemi ve seyahat tur paketleri verileri ele alınmıştır. Veri seti armatörlerin internet siteleri ve kruvaziyer işletmelerin internet sitelerinden elde edilmiştir. Toplamda 930 adet seyahat tur paketi veri seti oluşturulmuştur. Elde edilen veri seti SPSS 29 Paket programında Tanımlayıcı analiz yapılmıştır. Buna göre Armatör, ve Kruvaziyer İşletmeler satışa sunduğu seyahat turları üzerinden, Galataport limanına tercih eden armatör, kruvaziyer işletmeler, güzergahlar, tur ücretileri ve gelen gemilerin özellikleri hakkında çıkarımlar yapılmıştır. Böylelikle veri analizi üzerinden çıkarım yapılabilmesine imkân sağlanmıştır. Değerlendirme kısmında ise Galataport, İstanbul

Keywords

• Galataport
• Armatör ve Kruvaziyer İşletmeler
• İstanbul
• Seyahat Turları ve Güzergahları
• Türkiye.

GALATAPORT PORT: DESCRIPTIVE ANALYSIS OF THE CURRENT MARKET IN TERMS OF SHIP OWNERS AND CRUISE LINES

Abstract

It is known that the share of cruise passengers in the embarkation and disembarkation ports, both in the share of tours and passenger expenditures, are included in the income obtained from tourism. In this study, the data of ships and travel tour packages that called at Galataport Port between January 1, 2024 and January 1, 2026 were examined. The data set was obtained from the websites of shipowners and cruise companies. A total of 930 travel tour package data sets were created. Descriptive analysis was performed on the obtained data set in the SPSS 29 Package program. Accordingly, inferences were made about the shipowners, cruise companies, routes, tour fees and the characteristics of the ships that prefer Galataport Port based on the travel tours offered for sale by the Shipowners and Cruise Companies. Thus, it was possible to make inferences through data analysis. In the evaluation section, evaluations were made in terms of Galataport, Istanbul port city and cruise tourism and suggestions were included.

Keywords

• Galataport
• Cruise industry
• Shipowner and Cruise Line
• İstanbul
• Cruise Tour Packages and Routes

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