Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması

Sena Nur Fatma Kaya; Nurhayat Bozdaş; Gültekin Çağıl

doi:10.29137/umagd.1449759

EN TR

Ranking of Popular Online Food Ordering Applications in Turkey for a Customer with Sentiment Analysis and MCDM Methods

Abstract

In today's world where online shopping is rapidly gaining importance, user comments have gained importance for both customers and companies. The increase in user comments every day causes the need for a semantic and emotional analysis of any user comment. The aim of this study is to make it easier for online food ordering industry customers in Turkey to decide which application to use. There is no study in the literature that is suitable for this purpose and that will help customers make decisions. The popular applications in Turkey İstegelsin, Glovo, Getir and Yemeksepeti were selected and user comments were obtained from the Google Play platform. User comments; Sentiment Analysis was performed based on the evaluation criteria determined as price, speed, courier, taste, address and interface. As a result of Sentiment Analysis, a decision matrix was created and this matrix was used as the starting matrix for Multi-Criteria Decision Making (MCDM). In accordance with the purpose of the study, food ordering applications with MCDM methods were listed and as a result, it was concluded that when a customer wants to order food online, he prefers the Getir application first, the İstegelsin application second, the Glovo application third, and the Yemeksepeti application in the fourth place.

Keywords

Online food ordering industry, sentiment analysis, entropy, mcdm

Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması

Abstract

Online alışverişin hızla önem kazandığı günümüzde, kullanıcı yorumları hem müşteriler hem de firmalar açısından önem kazanmıştır. Kullanıcı yorumlarının her geçen gün artması herhangi bir kullanıcı yorumunun anlamsal ve duygusal çözümlemesine ihtiyaç duyulmasına sebep olmaktadır. Bu çalışmanın amacı, Türkiye’deki online yemek sipariş sektörü uygulamasını müşterilerinin hangi uygulamayı kullanacağına karar vermesini kolaylaştırmaktır. Literatürde bu amaca uygun, müşterilerin karar vermelerine yardımcı olacak bir çalışmaya rastlanmamıştır. Türkiye’de popüler olan İstegelsin, Glovo, Getir ve Yemeksepeti uygulamaları seçilerek kullanıcı yorumları Google Play platformundan elde edilmiştir. Kullanıcı yorumlarına; fiyat, hız, kurye, lezzet, adres ve arayüz olarak belirlenen değerlendirme kriterleri baz alınarak Duygu Analizi yapılmıştır. Duygu Analizi sonucunda bir karar matrisi oluşturulmuş ve bu matris Çok Kriterli Karar Verme (ÇKKV) için başlangıç matrisi olarak kullanılmıştır. Çalışmanın amacına uygun olarak ÇKKV yöntemleri ile yemek sipariş uygulamaları sıralanmış ve sonucunda bir müşterinin online yemek siparişi vermek istediğinde Getir uygulamasını ilk, İstegelsin uygulamasını ikinci, Glovo üçüncü, Yemeksepeti uygulamasını ise dördüncü sırada tercih ettiği/etmesi gerektiği sonucuna ulaşılmıştır.

Keywords

Online yemek sipariş sektörü, duygu analizi, entropi, çkkv

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Details

Primary Language

Turkish

Subjects

Multiple Criteria Decision Making

Journal Section

Research Article

Authors

Sena Nur Fatma Kaya ^*
0000-0001-8810-8910
Türkiye

Nurhayat Bozdaş
0000-0002-6543-5887
Türkiye

Gültekin Çağıl
0000-0001-8609-6178
Türkiye

Early Pub Date

June 30, 2024

Publication Date

June 30, 2024

Submission Date

March 9, 2024

Acceptance Date

May 30, 2024

Published in Issue

Year 2024 Volume: 16 Number: 2

DOI

https://doi.org/10.29137/umagd.1449759

IZ

https://izlik.org/JA92TJ36ML

APA

Kaya, S. N. F., Bozdaş, N., & Çağıl, G. (2024). Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması. International Journal of Engineering Research and Development, 16(2), 832-851. https://doi.org/10.29137/umagd.1449759

AMA

1.Kaya SNF, Bozdaş N, Çağıl G. Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması. IJERAD. 2024;16(2):832-851. doi:10.29137/umagd.1449759

Chicago

Kaya, Sena Nur Fatma, Nurhayat Bozdaş, and Gültekin Çağıl. 2024. “Bir Müşteri Için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi Ve ÇKKV Yöntemleri Ile Sıralanması”. International Journal of Engineering Research and Development 16 (2): 832-51. https://doi.org/10.29137/umagd.1449759.

EndNote

Kaya SNF, Bozdaş N, Çağıl G (June 1, 2024) Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması. International Journal of Engineering Research and Development 16 2 832–851.

IEEE

[1]S. N. F. Kaya, N. Bozdaş, and G. Çağıl, “Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması”, IJERAD, vol. 16, no. 2, pp. 832–851, June 2024, doi: 10.29137/umagd.1449759.

ISNAD

Kaya, Sena Nur Fatma - Bozdaş, Nurhayat - Çağıl, Gültekin. “Bir Müşteri Için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi Ve ÇKKV Yöntemleri Ile Sıralanması”. International Journal of Engineering Research and Development 16/2 (June 1, 2024): 832-851. https://doi.org/10.29137/umagd.1449759.

JAMA

1.Kaya SNF, Bozdaş N, Çağıl G. Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması. IJERAD. 2024;16:832–851.

MLA

Kaya, Sena Nur Fatma, et al. “Bir Müşteri Için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi Ve ÇKKV Yöntemleri Ile Sıralanması”. International Journal of Engineering Research and Development, vol. 16, no. 2, June 2024, pp. 832-51, doi:10.29137/umagd.1449759.

Vancouver

1.Sena Nur Fatma Kaya, Nurhayat Bozdaş, Gültekin Çağıl. Bir Müşteri için Türkiye’deki Popüler Online Yemek Sipariş Uygulamalarının Duygu Analizi ve ÇKKV Yöntemleri ile Sıralanması. IJERAD. 2024 Jun. 1;16(2):832-51. doi:10.29137/umagd.1449759

Cited By

TEKSTİL SEKTÖRÜNDE CRITIC TEMELLİ COPRAS VE MABAC YÖNTEMLERİ İLE FİNANSAL PERFORMANS DEĞERLENDİRİLMESİ

Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

https://doi.org/10.29029/busbed.1581938

Kırıkkale University, Faculty of Engineering and Natural Science, 71450 Yahşihan / Kırıkkale, Türkiye.

ijerad@kku.edu.tr