Geri Çekildi: Turkish Consumers’ Purchase Motivation towards Erzurum Stuffed-Kadayif with Protected Geographical Indication (PGI) at the Dessert Retailers

Yıl 2024, Cilt: 34 Sayı: 1, 717 - 728, 31.03.2024

Yavuz Topcu

Bu makale geri çekilmiştir. https://dergipark.org.tr/tr/pub/yyutbd/issue/81379/1330521

Geri Çekme Notu

The article with ID number 1330521, submitted to our journal on 20.07.2023, has been retracted from publication by the editorial board. The reasons for the retraction are as follows: It has been determined that the study published in our journal has been divided and published in different journals. It has been found that the Introduction, Materials and Methods sections of the articles published in other journals are at least 90% similar to those published in our journal, while the Results and Conclusion sections are partially similar. It has been especially noted that the table containing the demographic structures of the participants is 100% identical. It has been determined that the article was submitted to other journals along with our journal on dates that would not raise suspicion of similarity, and that the similarity rate was kept low in the examinations. After these findings, the similarity check conducted showed a rate of 58% (excluding Table 1).

Öz

Global climate change has rapidly changed consumers’attitude and behavior toward food products by affecting significantly their supply and demand. In this context, this study was planned to determine the main factors affecting Erzurum Stuffed-kadayif purchase motivation of Turkish consumers. The maim material of the research was obtained from 385 households residing in Erzurum, Turkey. Exploratory Factor Analysis and Two-step Cluster Analysis were used to explore Turkish consumers’ Erzurum Stuffed-kadayif purchase motivation at the dessert retailers. The results of the research highlighted that while consumers consuming this product at the local resteaurants satisfied fairly high from the food images under cultural integration, those consuming this dessert at the local patisseries also attituded a big importance to entrocentrism approach based on cultural integration. Similarly, consumers purchasing Erzurum Stuffed-kadayif as a ready-made local dessert from tle local manufacturer vendors tried to contribute considerably to sustainable food supply and consumption with entrocentrism approach under cultural integration. It should be improved appropriate positioning and segmentation strategies according to the purchase motivation of each consumer segment, and then they sould be implemented by policy makers.

Anahtar Kelimeler

Cluster Analysis, Erzurum Stuffed-kadayif, Etnocentrism, Exploratory Factor Analysis, Purchase motivation

Kaynakça

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