Year 2016, Volume 2, Issue 2, Pages 282 - 293 2016-10-19

HOW DO WE REACT @socialmedia? #catchthemoment

Mustafa COŞKUN [1] , Meltem ÖZTURAN [2]

436 305

The impact of social media on society has been growing fast, especially in the information era. While there are several studies in the literature that show the effect of social media on society, the least touched point is about the effect of social events on social media. Since the relation of social events and social media is not in one direction, this study aims to find the reaction behaviors of social media users for positive and negative events in society. Sentiments of approximately 5 million tweets of 5000 users filtered from 127 thousand were analyzed and the results showed that most positive and negative days of 2015 and first quarter of 2016 in Turkey were detected by this sentiment analysis with 69.05% accuracy. Also in this study, the effects of those social events on social media were examined in terms of reaction speed. As a result, 4 main social media reaction types were classified as “sudden impact-sudden fall”, “normal distribution”, “hear, ask, prove, react” and “one shot-long stay”.

Keywords: Social Media, Twitter, Sentiment Analysis, Social Psychology, Reaction 

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Journal Section Articles
Authors

Author: Mustafa COŞKUN

Author: Meltem ÖZTURAN

Dates

Publication Date: October 19, 2016

Bibtex @ { ybs287660, journal = {Yönetim Bilişim Sistemleri Dergisi}, issn = {}, eissn = {2630-550X}, address = {Vahap TECİM}, year = {2016}, volume = {2}, pages = {282 - 293}, doi = {}, title = {HOW DO WE REACT @socialmedia? \#catchthemoment}, key = {cite}, author = {COŞKUN, Mustafa and ÖZTURAN, Meltem} }
APA COŞKUN, M , ÖZTURAN, M . (2016). HOW DO WE REACT @socialmedia? #catchthemoment. Yönetim Bilişim Sistemleri Dergisi, 2 (2), 282-293. Retrieved from http://dergipark.org.tr/ybs/issue/27323/287660
MLA COŞKUN, M , ÖZTURAN, M . "HOW DO WE REACT @socialmedia? #catchthemoment". Yönetim Bilişim Sistemleri Dergisi 2 (2016): 282-293 <http://dergipark.org.tr/ybs/issue/27323/287660>
Chicago COŞKUN, M , ÖZTURAN, M . "HOW DO WE REACT @socialmedia? #catchthemoment". Yönetim Bilişim Sistemleri Dergisi 2 (2016): 282-293
RIS TY - JOUR T1 - HOW DO WE REACT @socialmedia? #catchthemoment AU - Mustafa COŞKUN , Meltem ÖZTURAN Y1 - 2016 PY - 2016 N1 - DO - T2 - Yönetim Bilişim Sistemleri Dergisi JF - Journal JO - JOR SP - 282 EP - 293 VL - 2 IS - 2 SN - -2630-550X M3 - UR - Y2 - 2019 ER -
EndNote %0 Yönetim Bilişim Sistemleri Dergisi HOW DO WE REACT @socialmedia? #catchthemoment %A Mustafa COŞKUN , Meltem ÖZTURAN %T HOW DO WE REACT @socialmedia? #catchthemoment %D 2016 %J Yönetim Bilişim Sistemleri Dergisi %P -2630-550X %V 2 %N 2 %R %U
ISNAD COŞKUN, Mustafa , ÖZTURAN, Meltem . "HOW DO WE REACT @socialmedia? #catchthemoment". Yönetim Bilişim Sistemleri Dergisi 2 / 2 (October 2016): 282-293.
AMA COŞKUN M , ÖZTURAN M . HOW DO WE REACT @socialmedia? #catchthemoment. Yönetim Bilişim Sistemleri Dergisi. 2016; 2(2): 282-293.
Vancouver COŞKUN M , ÖZTURAN M . HOW DO WE REACT @socialmedia? #catchthemoment. Yönetim Bilişim Sistemleri Dergisi. 2016; 2(2): 293-282.