Researchers Deniz Müezzinoğlu
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Deniz Müezzinoğlu Res. Assist. BAHÇEŞEHİR ÜNİVERSİTESİ
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BAHÇEŞEHİR ÜNİVERSİTESİ

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THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
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Articles published in
International Journal of Management Economics and Business
International Journal of Management Economics and Business
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