Abstract
In this study, the shopping are investigated effects of perceived risk factors encountered by consumers on internet purchases on internet shopping are investigated. The data were collected by an online questionnaire with easy sampling method. The sample of the research consists of 500 participants. Living in Ankara and shopping online at least once is a limitation of the research. Item and reliability analysis, normal distribution, frequency, factor, correlation and regression analysis were performed. According to regression analysis; The perceived risk in internet shopping, shopping independent of time and place, ease of purchasing in internet shopping and access to information, return policy and delivery risk, financial risk are weak, in terms of explanatory power over the size of purchase behaviors in internet shopping. However, it was determined that these dimensions had a significant effect on purchasing behaviors