Araştırma Makalesi
BibTex RIS Kaynak Göster

EXAMINING GREEN PURCHASING BEHAVIOR: EFFECTS OF ENVIRONMENTAL CONCERN, PERCEIVED CONSUMER EFFECTIVENESS, AND DEMOGRAPHICS

Yıl 2017, Cilt: 19 Sayı: 2, 205 - 229, 14.02.2018
https://doi.org/10.16953/deusbed.71831

Öz

The purpose of this research is to examine green purchasing behavior and to test the role of environmental concern and perceived consumer effectiveness on green purchasing behavior in Thrace Region. Moreover the research tries to understand the role of three demographic variables (age, gender SES) on the consumers’ attitudes and behavior. The empirical analysis of the research is based on data obtained from 500 consumers living in Thrace Region. The data were analyzed using multiple regression analysis, and t-test analysis. Results of the study highlights that both environmental concern and perceived consumer effectiveness exert influences on consumers' green purchasing behavior.  Besides, significant age differences were found on environmental concern and green purchasing behavior. Moreover, results showed that age moderates the relationship between environmental concern and green purchasing behavior such that the relationship would be stronger in older people.  Finally, no significant relationship appeared between gender, socioeconomic status and green attitudes and behavior. 

Kaynakça

  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control. Berlin Heidelberg: Springer.
  • Ajzen, I. (1988). Attitudes, personality, and behavior. Milton-Keynes, England: Open University Press & Chicago, IL: Dorsey Press.
  • Alp, E., Ertepınar, H., Tekkaya, C., ve Yılmaz, A. (2006). İlköğretim öğrencilerinin çevreye yönelik tutum ve bilgileri üzerine bir çalışma. VII. Ulusal Fen Bilimleri ve Matematik Eğitimi Kongresi Özetler Kitabı, 110: 07-09.
  • Anderson, R.C. ve Hansen, E.N. (2004). The impact of environmental certification on preferences for wood furniture: a conjoint analysis approach. Forest Products Journal 54 (3): 42-50.
  • Ay, C. ve Yılmaz, E. Ö. (2004). Yeşil Pazarlama ve Serel Seramik AŞ'nin Yeşil Uygulamaları. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2 (2).
  • Baron, R. M., ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173.
  • Borin, N., Lindsey-Mullikin, J., ve Krishnan, R. (2013). An analysis of consumer reactions to green strategies. Journal of Product and Brand Management, 22 (2), 118–128.
  • Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5 (1): 5-21.
  • Brooker, G., (1976). The self-actualizing socially conscious consumer. Journal of Consumer Research, 3 (09): 107-112.
  • Buttel, F. H., ve Flinn, W. L. (1978). Social class and mass environmental beliefs a reconsideration. Environment and Behavior, 10 (3): 433-450.
  • Cavas, B., Cavas, P., Tekkaya, C., Çakıroğlu, J. ve Kesercioğlu, T. (2009). Turkish students’ views on environmental challanges with respect to gender: An analysis of ROSE data. Science Education International, 20 : 69-78.
  • Chan, T. S. (1996). Concerns for Environmental Issues and Consumer Purchase Preferences: A Two-Country study. Journal of International Consumer Marketing, 9: 43-55.
  • Cohen, J., Cohen, P., West, S. G., ve Aiken, L. S. (2003). Applied multiple regression/correlation analysis for the behavioral sciences (3rd ed.). Mahwah, NJ: Erlbaum.
  • Dagher, G. K., Itani, O., ve Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: gender as the moderator. Contemporary Management Research, 11(2), 179.
  • Davis, J. J. (1993). Strategies for environmental advertising. Journal of Consumer Marketing, 10 (2): 19-36.
  • Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., ve Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56 (6): 465-480.
  • Do Paco, A. M. F., Raposo, M. L. B., ve L. F., Walter. (2009). Identifying the green consumer: A segmentation study. Journal of Targeting, Measurement and Analysis for Marketing, 17 (1): 17-25.
  • D’Souza, C., Taghian, M., Lamb, P., ve Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 371–376.
  • Dunlap, R. E., ve Scarce, R. (1991). Poll trends: Environmental problems and protection. The Public Opinion Quarterly, 55 (4): 651-672.
  • Dychtwald, K. ve Gable, G. (1990). Portrait of a changing consumer. Business Horizons, Vol. 33, January/February: 62-73.
  • Eagles, P. F., ve Muffitt, S. (1990). An analysis of children's attitudes toward animals. The Journal of Environmental Education, 21 (3): 41-44.
  • Ellen, P. S., Wiener, J. L., ve Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behaviors. Journal of Public Policy and Marketing, 102-117.
  • Field, A.P., (2005) Discovering statistics using SPSS. 2nd ed. London Sage
  • Fisher, C., Bashyal, S., ve Bachman, B. (2012). Demographic impacts on environmentally friendly purchase behaviors. Journal of Targeting, Measurement and Analysis for Marketing, 20(3-4): 172-184.
  • Fransson, N., ve Gärling, T. (1999). Environmental concern: Conceptual definitions, measurement methods, and research findings. Journal of Environmental Psychology, 19(4): 369-382.
  • Franzen, A. (2003). Environmental attitudes in international comparison: An analysis of the ISSP surveys 1993 and 2000. Social Science Quarterly, 84 (2): 297-308.
  • Frazier PA, Tix AP, Barron KE (2004). Testing moderator and mediator effects in counseling psychology research. Journal of Counselling Psycholgy, 51 (1): 115–134.
  • Furlow, N. E., ve Knott, C. (2009). Who's reading the label? Millennials' use of environmental product labels. The Journal of Applied Business and Economics, 10 (3): 1.
  • Gliem, J. A., ve Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education.
  • Hussein, A. T., ve Cankül, D. (2010). Üniversite Öğrencilerinin Yeşil Pazarlama Faaliyetleri Kapsamında Çevreye İlişkin Davranışlarını Belirlemeye Yönelik Bir Araştırma. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 1: 50-67.
  • ICOM Information and Communication. (2008) Environmental leader. Older Demographics Biggest Users of Green Products, http://www.environmentalleader.com/2008/09/06/older-demographics-biggest-users-of-green-products, 2 mayıs 2016 tarihinde erişildi
  • Jose, P. E., ve Brown, I. (2008). When does the gender difference in rumination begin? Gender and age differences in the use of rumination by adolescents. Journal of Youth and Adolescence, 37 (2): 180-192.
  • Kallgren, C. A., ve Wood, W. (1986). Access to attitude-relevant information in memory as a determinant of attitude-behavior consistency. Journal of Experimental Social Psychology, 22: 328–338.
  • Kassarjian, H. H. (1971). Incorporating ecology into marketing strategy: The case of air pollution. The Journal of Marketing, 61-65.
  • Kasturi, C. S. (2011). Education options past generations never had. The Hindustan Times, 10 (23): 14.
  • Kim, Y., ve Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32: 592-599.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling. The Guilford Press: New York.
  • Kocagöz, E., ve Dursun, Y. (2010). Algılanan Davranışsal Kontrol, Ajzen'in Teorisinde Nasıl Konumlanır? Alternatif Model Analizleri. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2: 139-152.
  • Köse, S., Gencer, A. S., Gezer, K., Erol, G. H., ve Bilen, K. (2011). Investigation of undergraduate students’ environmental attitudes. International Electronic Journal of Environmental Education, 1(2): 85-96.
  • Laroche, M., Bergeron, J., ve Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6): 503-520.
  • Magrath, A.J. (1992). The marketing of the green. Sales and Marketing Management, 144 (12): 31.
  • Makeower, J. (2009). Strategies for the Green Economy: Opportunities and Challenges in the New World of Business. New York: McGraw-Hill.
  • Manaktola, K., ve Jauhari, V. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19 (5): 364-377.
  • Meyer, R., ve Liebe, U. (2010). Are the affluent prepared to pay for the planet? Explaining willingness to pay for public and quasi-private environmental goods in Switzerland. Population and Environment, 32 (1): 42-65.
  • Müderrisoğlu, H., ve Altanlar, A. (2011). Attitudes and behaviors of undergraduate students toward environmental issues. International Journal of Environmental Science & Technology, 8(1): 159-168.
  • Nath, V., Kumar, R., Agrawal, R., Gautam, A., ve Sharma, V. (2013). Consumer adoption of green products: Modeling the enablers. Global Business Review, 14 (3), 453-470.
  • Nunnally, J. C.(1978). Psychometric theory. New York: McGraw-Hill.
  • Özden, M. (2008). Environmental awareness and attitudes of student teachers: An empirical research. International Research in Geographical and Environmental Education, 17 (1): 40 – 55.
  • Özsoy, S., Özsoy, G., ve Kuruyer, H. G. (2011). Turkish pre-service primary school teachers’ environmental attitudes: Effects of gender and grade level. Asia-Pacific Forum on Science Learning and Teaching, 12 (2): 1-21.
  • Peattie, K. (2001). Towards sustainability: the third age of green marketing. The Marketing Review, 2 (2): 129-146.
  • Roberts, J. A., ve Bacon, D. R. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research, 40 (1): 79-89.
  • Roberts, J. A. (1996). Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research, 36 (3): 217-231.
  • Schiffman, L. ve Kanuk, L. (2007). Consumer behavior. Prentice Hall
  • Schlegelmilch, B. B., Bohlen, G. M., ve Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30 (5): 35-55.
  • Schlossberg, H. (1991). Innovation Seems to Elude Green Marketers. Marketing News, 4 (15): 16.
  • Schwepker, Jr,, Charles. H., ve Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 77-101.
  • Straughan, R. D., ve Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16 (6): 558-575.
  • Şahin, H., ve Erkal, S. (2010). The attitudes of middle school students towards the environment. Social Behavior and Personality: An International Journal, 38 (8): 1061-1071.
  • Takala, M. (1991). Environmental awareness and human activity. International Journal of Psychology, 26(5):585-597
  • Tanrıkulu, C. (2015). Çevresel kaygı, algılanan tüketici etkinliği ve kollektivismin, tüketicilerin yeşil satın alma davranışlarındaki rolü üzerine bir inceleme. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 29 (1): 121-136.
  • Tarrant, M.A., & Cordell, H.K. (1997). The effect of respondent characteristics on general environmental attitude-behavior correspondence. Environment and behavior, 29(5), 618-637 http://dx.doi.org/10.1177/0013916597295002
  • Taşkın, O. (2009). The environmental attitudes of Turkish senior high school students in the context of postmaterialism and the new environmental paradigm. International Journal of Science Education, 31(4): 481-502.
  • Tuncer, G., Ertepinar, H., Tekkaya, C., ve Sungur, S. (2005). Environmental attitudes of young people in Turkey: Effects of school type and gender. Environmental Education Research, 11 (2): 215-233.
  • Yam-Tang, E. P., ve Chan, R. Y. (1998). Purchasing behaviours and perceptions of environmentally harmful products. Marketing Intelligence and Planning, 16 (6): 356-362.
  • Yeniçeri, T. (2008). Çevre dostu ürün satın alma davranışına yönelik bir modelin testi. Beykent Üniversitesi Sosyal Bilimler Dergisi, (2): 1-24.
  • Yılmaz, O., Boone, W. J., ve Andersen, H. O. (2004). Views of elementary and middle school Turkish students toward environmental issues. International Journal of Science Education, 26 (12): 1527-1546.
  • Yılmaz, V., Çelik, H. E., ve Yağızer, C. (2009). Çevresel duyarlılık ve çevresel davranışın ekolojik ürün satın alma davranışına etkilerinin yapısal eşitlik modeliyle araştırılması. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 9 (2): 1-14.
  • Webb, D. J., Mohr, L. A., ve Harris, K. E. (2008). A re-examination of socially responsible consumption and its measurement. Journal of Business Research, 61, 91-98.
  • Wesley, S., Lee, Min-Young, ve Kim, E. (2012). The role of perceived consumer effectiveness and motivational attitude in socially responsible purchasing behavior in South Korea, Journal of Global Marketing. 25(1): 29-44.

YEŞİL SATINALMA DAVRANIŞININ İNCELENMESİ: ÇEVRESEL KAYGININ, ALGILANAN TÜKETİCİ ETKİNLİĞİNİN VE DEMOGRAFİK FAKTÖRLERİN ETKİLERİ

Yıl 2017, Cilt: 19 Sayı: 2, 205 - 229, 14.02.2018
https://doi.org/10.16953/deusbed.71831

Öz

Bu araştırmanın amacı yeşil satınalma davranışını incelemek ve çevresel kaygı ve algılanan tüketici etkinliğinin Trakya Bölgesin’deki tüketicilerin yeşil satınalma davranışları üzerindeki etkilerini test etmektir.  Araştırmada ayrıca, tüketicilerin tutumlarının ve yeşil satın alma davranışlarının üç demografik faktöre (yaş, cinsiyet, SES) göre değişip değişmediğine de cevap aranmaktadır. Araştırmanın analizleri, Trakya bölgesinde yaşayan 500 tüketiciden toplanan verilere dayanmaktadır. Veriler, çoklu regresyon analizi, t-testi kullanılarak analiz edilmiştir. Araştırma sonuçları hem çevresel kaygının hem de algılanan tüketici etkinliğinin i tüketicilerin yeşil satınalma davranışları üzerinde etkiye sahip olduklarını ortaya koymaktadır. Ayrıca, tüketicilerin çevresel kaygıları ve yeşil satın alma davranışlarında yaş farklılıkları bulunmuştur. Bununla beraber, yaşın çevresel kaygı ve yeşil satınalma davranışı arasındaki ilişkide düzenleyici etkiye sahip olduğu ve yaş büyüdükçe bu ilişkinin güçlendiği ortaya konulmuştur. Son olarak, cinsiyetin ve SES’in yeşil tutum ve davranışlarda etkili olmadıkları görülmüştür. 

Kaynakça

  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control. Berlin Heidelberg: Springer.
  • Ajzen, I. (1988). Attitudes, personality, and behavior. Milton-Keynes, England: Open University Press & Chicago, IL: Dorsey Press.
  • Alp, E., Ertepınar, H., Tekkaya, C., ve Yılmaz, A. (2006). İlköğretim öğrencilerinin çevreye yönelik tutum ve bilgileri üzerine bir çalışma. VII. Ulusal Fen Bilimleri ve Matematik Eğitimi Kongresi Özetler Kitabı, 110: 07-09.
  • Anderson, R.C. ve Hansen, E.N. (2004). The impact of environmental certification on preferences for wood furniture: a conjoint analysis approach. Forest Products Journal 54 (3): 42-50.
  • Ay, C. ve Yılmaz, E. Ö. (2004). Yeşil Pazarlama ve Serel Seramik AŞ'nin Yeşil Uygulamaları. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2 (2).
  • Baron, R. M., ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173.
  • Borin, N., Lindsey-Mullikin, J., ve Krishnan, R. (2013). An analysis of consumer reactions to green strategies. Journal of Product and Brand Management, 22 (2), 118–128.
  • Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5 (1): 5-21.
  • Brooker, G., (1976). The self-actualizing socially conscious consumer. Journal of Consumer Research, 3 (09): 107-112.
  • Buttel, F. H., ve Flinn, W. L. (1978). Social class and mass environmental beliefs a reconsideration. Environment and Behavior, 10 (3): 433-450.
  • Cavas, B., Cavas, P., Tekkaya, C., Çakıroğlu, J. ve Kesercioğlu, T. (2009). Turkish students’ views on environmental challanges with respect to gender: An analysis of ROSE data. Science Education International, 20 : 69-78.
  • Chan, T. S. (1996). Concerns for Environmental Issues and Consumer Purchase Preferences: A Two-Country study. Journal of International Consumer Marketing, 9: 43-55.
  • Cohen, J., Cohen, P., West, S. G., ve Aiken, L. S. (2003). Applied multiple regression/correlation analysis for the behavioral sciences (3rd ed.). Mahwah, NJ: Erlbaum.
  • Dagher, G. K., Itani, O., ve Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: gender as the moderator. Contemporary Management Research, 11(2), 179.
  • Davis, J. J. (1993). Strategies for environmental advertising. Journal of Consumer Marketing, 10 (2): 19-36.
  • Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., ve Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56 (6): 465-480.
  • Do Paco, A. M. F., Raposo, M. L. B., ve L. F., Walter. (2009). Identifying the green consumer: A segmentation study. Journal of Targeting, Measurement and Analysis for Marketing, 17 (1): 17-25.
  • D’Souza, C., Taghian, M., Lamb, P., ve Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 371–376.
  • Dunlap, R. E., ve Scarce, R. (1991). Poll trends: Environmental problems and protection. The Public Opinion Quarterly, 55 (4): 651-672.
  • Dychtwald, K. ve Gable, G. (1990). Portrait of a changing consumer. Business Horizons, Vol. 33, January/February: 62-73.
  • Eagles, P. F., ve Muffitt, S. (1990). An analysis of children's attitudes toward animals. The Journal of Environmental Education, 21 (3): 41-44.
  • Ellen, P. S., Wiener, J. L., ve Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behaviors. Journal of Public Policy and Marketing, 102-117.
  • Field, A.P., (2005) Discovering statistics using SPSS. 2nd ed. London Sage
  • Fisher, C., Bashyal, S., ve Bachman, B. (2012). Demographic impacts on environmentally friendly purchase behaviors. Journal of Targeting, Measurement and Analysis for Marketing, 20(3-4): 172-184.
  • Fransson, N., ve Gärling, T. (1999). Environmental concern: Conceptual definitions, measurement methods, and research findings. Journal of Environmental Psychology, 19(4): 369-382.
  • Franzen, A. (2003). Environmental attitudes in international comparison: An analysis of the ISSP surveys 1993 and 2000. Social Science Quarterly, 84 (2): 297-308.
  • Frazier PA, Tix AP, Barron KE (2004). Testing moderator and mediator effects in counseling psychology research. Journal of Counselling Psycholgy, 51 (1): 115–134.
  • Furlow, N. E., ve Knott, C. (2009). Who's reading the label? Millennials' use of environmental product labels. The Journal of Applied Business and Economics, 10 (3): 1.
  • Gliem, J. A., ve Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research-to-Practice Conference in Adult, Continuing, and Community Education.
  • Hussein, A. T., ve Cankül, D. (2010). Üniversite Öğrencilerinin Yeşil Pazarlama Faaliyetleri Kapsamında Çevreye İlişkin Davranışlarını Belirlemeye Yönelik Bir Araştırma. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 1: 50-67.
  • ICOM Information and Communication. (2008) Environmental leader. Older Demographics Biggest Users of Green Products, http://www.environmentalleader.com/2008/09/06/older-demographics-biggest-users-of-green-products, 2 mayıs 2016 tarihinde erişildi
  • Jose, P. E., ve Brown, I. (2008). When does the gender difference in rumination begin? Gender and age differences in the use of rumination by adolescents. Journal of Youth and Adolescence, 37 (2): 180-192.
  • Kallgren, C. A., ve Wood, W. (1986). Access to attitude-relevant information in memory as a determinant of attitude-behavior consistency. Journal of Experimental Social Psychology, 22: 328–338.
  • Kassarjian, H. H. (1971). Incorporating ecology into marketing strategy: The case of air pollution. The Journal of Marketing, 61-65.
  • Kasturi, C. S. (2011). Education options past generations never had. The Hindustan Times, 10 (23): 14.
  • Kim, Y., ve Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32: 592-599.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling. The Guilford Press: New York.
  • Kocagöz, E., ve Dursun, Y. (2010). Algılanan Davranışsal Kontrol, Ajzen'in Teorisinde Nasıl Konumlanır? Alternatif Model Analizleri. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2: 139-152.
  • Köse, S., Gencer, A. S., Gezer, K., Erol, G. H., ve Bilen, K. (2011). Investigation of undergraduate students’ environmental attitudes. International Electronic Journal of Environmental Education, 1(2): 85-96.
  • Laroche, M., Bergeron, J., ve Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6): 503-520.
  • Magrath, A.J. (1992). The marketing of the green. Sales and Marketing Management, 144 (12): 31.
  • Makeower, J. (2009). Strategies for the Green Economy: Opportunities and Challenges in the New World of Business. New York: McGraw-Hill.
  • Manaktola, K., ve Jauhari, V. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19 (5): 364-377.
  • Meyer, R., ve Liebe, U. (2010). Are the affluent prepared to pay for the planet? Explaining willingness to pay for public and quasi-private environmental goods in Switzerland. Population and Environment, 32 (1): 42-65.
  • Müderrisoğlu, H., ve Altanlar, A. (2011). Attitudes and behaviors of undergraduate students toward environmental issues. International Journal of Environmental Science & Technology, 8(1): 159-168.
  • Nath, V., Kumar, R., Agrawal, R., Gautam, A., ve Sharma, V. (2013). Consumer adoption of green products: Modeling the enablers. Global Business Review, 14 (3), 453-470.
  • Nunnally, J. C.(1978). Psychometric theory. New York: McGraw-Hill.
  • Özden, M. (2008). Environmental awareness and attitudes of student teachers: An empirical research. International Research in Geographical and Environmental Education, 17 (1): 40 – 55.
  • Özsoy, S., Özsoy, G., ve Kuruyer, H. G. (2011). Turkish pre-service primary school teachers’ environmental attitudes: Effects of gender and grade level. Asia-Pacific Forum on Science Learning and Teaching, 12 (2): 1-21.
  • Peattie, K. (2001). Towards sustainability: the third age of green marketing. The Marketing Review, 2 (2): 129-146.
  • Roberts, J. A., ve Bacon, D. R. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research, 40 (1): 79-89.
  • Roberts, J. A. (1996). Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research, 36 (3): 217-231.
  • Schiffman, L. ve Kanuk, L. (2007). Consumer behavior. Prentice Hall
  • Schlegelmilch, B. B., Bohlen, G. M., ve Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30 (5): 35-55.
  • Schlossberg, H. (1991). Innovation Seems to Elude Green Marketers. Marketing News, 4 (15): 16.
  • Schwepker, Jr,, Charles. H., ve Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 77-101.
  • Straughan, R. D., ve Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16 (6): 558-575.
  • Şahin, H., ve Erkal, S. (2010). The attitudes of middle school students towards the environment. Social Behavior and Personality: An International Journal, 38 (8): 1061-1071.
  • Takala, M. (1991). Environmental awareness and human activity. International Journal of Psychology, 26(5):585-597
  • Tanrıkulu, C. (2015). Çevresel kaygı, algılanan tüketici etkinliği ve kollektivismin, tüketicilerin yeşil satın alma davranışlarındaki rolü üzerine bir inceleme. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 29 (1): 121-136.
  • Tarrant, M.A., & Cordell, H.K. (1997). The effect of respondent characteristics on general environmental attitude-behavior correspondence. Environment and behavior, 29(5), 618-637 http://dx.doi.org/10.1177/0013916597295002
  • Taşkın, O. (2009). The environmental attitudes of Turkish senior high school students in the context of postmaterialism and the new environmental paradigm. International Journal of Science Education, 31(4): 481-502.
  • Tuncer, G., Ertepinar, H., Tekkaya, C., ve Sungur, S. (2005). Environmental attitudes of young people in Turkey: Effects of school type and gender. Environmental Education Research, 11 (2): 215-233.
  • Yam-Tang, E. P., ve Chan, R. Y. (1998). Purchasing behaviours and perceptions of environmentally harmful products. Marketing Intelligence and Planning, 16 (6): 356-362.
  • Yeniçeri, T. (2008). Çevre dostu ürün satın alma davranışına yönelik bir modelin testi. Beykent Üniversitesi Sosyal Bilimler Dergisi, (2): 1-24.
  • Yılmaz, O., Boone, W. J., ve Andersen, H. O. (2004). Views of elementary and middle school Turkish students toward environmental issues. International Journal of Science Education, 26 (12): 1527-1546.
  • Yılmaz, V., Çelik, H. E., ve Yağızer, C. (2009). Çevresel duyarlılık ve çevresel davranışın ekolojik ürün satın alma davranışına etkilerinin yapısal eşitlik modeliyle araştırılması. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 9 (2): 1-14.
  • Webb, D. J., Mohr, L. A., ve Harris, K. E. (2008). A re-examination of socially responsible consumption and its measurement. Journal of Business Research, 61, 91-98.
  • Wesley, S., Lee, Min-Young, ve Kim, E. (2012). The role of perceived consumer effectiveness and motivational attitude in socially responsible purchasing behavior in South Korea, Journal of Global Marketing. 25(1): 29-44.
Toplam 69 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Selin Küçükkancabaş Esen

Nur Biner Uysal Bu kişi benim

Yayımlanma Tarihi 14 Şubat 2018
Gönderilme Tarihi 1 Ağustos 2016
Yayımlandığı Sayı Yıl 2017 Cilt: 19 Sayı: 2

Kaynak Göster

APA Küçükkancabaş Esen, S., & Biner Uysal, N. (2018). YEŞİL SATINALMA DAVRANIŞININ İNCELENMESİ: ÇEVRESEL KAYGININ, ALGILANAN TÜKETİCİ ETKİNLİĞİNİN VE DEMOGRAFİK FAKTÖRLERİN ETKİLERİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(2), 205-229. https://doi.org/10.16953/deusbed.71831