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BibTex RIS Kaynak Göster
Yıl 2023, Cilt: 31, 160 - 164, 30.10.2023
https://doi.org/10.55549/epess.1381975

Öz

Kaynakça

  • Barney, J., & Hansen, M. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15(1), 175–190.
  • Fischer, M., Wagner, N., & Albers, S. (2013). Investigating the performance of budget allocation rules: A Monte Carlo study. Marketing Science Institute Report, 13-114.
  • Hetesi, E. (2011). Értelmezhető-e a lojalitás A B2b piacokon. Vezetéstudomány, (1).
  • Hofmeister Tóth, Á., Simon, J., & Sajtos, L. (2003). Consumer satisfaction. Budapest, Hungary: Alinea.

The Criteria for Reliability

Yıl 2023, Cilt: 31, 160 - 164, 30.10.2023
https://doi.org/10.55549/epess.1381975

Öz

We conducted a large sample representative survey to get a deeper understanding of the Hungarian population's opinion on what makes them think a product or service is trustworthy. The main objective of the research is to design the Reliable Product Rewards Programme around a set of research-acceptable metrics that are valid and acceptable to all in 2021 and beyond. The University of Óbuda will participate in the development of the Reliable Product reward scheme in the future. When assessing the reliability criteria, 6 out of 10 factors were included. Based on the results of the research, it is proposed that the following 6 factors should be included in the Reliable Product reward system: 1. product value for money 2. product quality 3. recommendation by others (acquaintances, friends, family) 4. satisfaction with the product, after previous tasting/use 5. trial, during previous tasting/use. In our further research, familiarity will be considered as a separate dimension 0 as a filtering criterion in the reward system.

Kaynakça

  • Barney, J., & Hansen, M. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15(1), 175–190.
  • Fischer, M., Wagner, N., & Albers, S. (2013). Investigating the performance of budget allocation rules: A Monte Carlo study. Marketing Science Institute Report, 13-114.
  • Hetesi, E. (2011). Értelmezhető-e a lojalitás A B2b piacokon. Vezetéstudomány, (1).
  • Hofmeister Tóth, Á., Simon, J., & Sajtos, L. (2003). Consumer satisfaction. Budapest, Hungary: Alinea.
Toplam 4 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Alan Eğitimleri (Diğer)
Bölüm Articles
Yazarlar

Otilia Dornyeı Bu kişi benim

Zsolt Tegla Bu kişi benim

Erken Görünüm Tarihi 27 Ekim 2023
Yayımlanma Tarihi 30 Ekim 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 31

Kaynak Göster

APA Dornyeı, O., & Tegla, Z. (2023). The Criteria for Reliability. The Eurasia Proceedings of Educational and Social Sciences, 31, 160-164. https://doi.org/10.55549/epess.1381975