Year 2019, Volume 7, Issue 1, Pages 124 - 136 2019-05-31

The Effect of Interactive IT Table Service on Consumer’s Revisit Intention

Amanda Lin [1] , Esther Ma [2] , Brendan T. Chen [3]

19 19

In the hospitality and catering industry, consumers are accustomed to face-to-face services, but the problems of Taiwan’s aging society and the migration of manpower outward have become increasingly serious recently, impacting its service demands. In order to promote service quality and competitiveness and adapt to the global trends of industry technicalization, more and more scholars are thinking about the integration of innovative technological equipment or service modes for Taiwan's catering industry and exploring the impacts and effects of such integration. This study thus probed into the influences of the interactive table service on consumers' enjoyment of ordering and the revisit intention. It employed simple linear regression and verified if the hypothetical framework had a partial mediating effect. The results of this study demonstrated that consumers can gain pleasure by using a digital ordering machine, which affects their willingness to revisit. This study provides management implications and serves as a reference for future practitioners in terms of practice and for the academic community in terms of subsequent research.
Hospitality, catering industry, interactive IT table service, enjoyment of ordering
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article

Orcid: 0000-0002-7767-0139
Author: Amanda Lin
Institution: National Chin-Yi University of Technology Department of Leisure Industry Management
Country: Taiwan

Orcid: 0000-0002-8774-9596
Author: Esther Ma
Institution: National Chin-Yi University of Technology Department of Leisure Industry Management
Country: Taiwan

Orcid: 0000-0002-9478-9019
Author: Brendan T. Chen (Primary Author)
Institution: National Chin-Yi University of Technology, Department of Leisure Industry Management, Taichung, Taiwan
Country: Taiwan

Bibtex @research article { ahtr527022, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University}, year = {2019}, volume = {7}, pages = {124 - 136}, doi = {10.30519/ahtr.527022}, title = {The Effect of Interactive IT Table Service on Consumer’s Revisit Intention}, key = {cite}, author = {Lin, Amanda and Ma, Esther and Chen, Brendan T.} }
APA Lin, A , Ma, E , Chen, B . (2019). The Effect of Interactive IT Table Service on Consumer’s Revisit Intention. Advances in Hospitality and Tourism Research (AHTR), 7 (1), 124-136. DOI: 10.30519/ahtr.527022
MLA Lin, A , Ma, E , Chen, B . "The Effect of Interactive IT Table Service on Consumer’s Revisit Intention". Advances in Hospitality and Tourism Research (AHTR) 7 (2019): 124-136 <>
Chicago Lin, A , Ma, E , Chen, B . "The Effect of Interactive IT Table Service on Consumer’s Revisit Intention". Advances in Hospitality and Tourism Research (AHTR) 7 (2019): 124-136
RIS TY - JOUR T1 - The Effect of Interactive IT Table Service on Consumer’s Revisit Intention AU - Amanda Lin , Esther Ma , Brendan T. Chen Y1 - 2019 PY - 2019 N1 - doi: 10.30519/ahtr.527022 DO - 10.30519/ahtr.527022 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 124 EP - 136 VL - 7 IS - 1 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.527022 UR - Y2 - 2019 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Effect of Interactive IT Table Service on Consumer’s Revisit Intention %A Amanda Lin , Esther Ma , Brendan T. Chen %T The Effect of Interactive IT Table Service on Consumer’s Revisit Intention %D 2019 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 7 %N 1 %R doi: 10.30519/ahtr.527022 %U 10.30519/ahtr.527022
ISNAD Lin, Amanda , Ma, Esther , Chen, Brendan T. . "The Effect of Interactive IT Table Service on Consumer’s Revisit Intention". Advances in Hospitality and Tourism Research (AHTR) 7 / 1 (May 2019): 124-136.