Year 2018, Volume 2, Issue 2, Pages 195 - 212 2018-05-31

Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State
Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Adedeji Adegbite [1] , Adedeji Olusayo Adejobi [2]

64 328

The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

  • ADEJOBI, A.O. (2005). Cowpea Marketing in Maiduguri, Borno State. Monograph No. 1; DFID/the Nigerian Marketing Network Policy Brief. (pp 31).www.dur.ac.uk/nigerian.marketing.
  • ADEJOBI A.O & ADEYEMO V.A.(2012). The nature and determinants of channel levels in cassava and cassava product markets in southwest Nigeria. Journal of International Food and Agribusiness Marketing. Vol24. Issue 4 pg. 273-287
  • AGRICULTURAL INFORMATION (2011). Importance of vegetables; publication from my agriculture information bank site. site. Retrieved from www.agriciinfo.net
  • AGRICULTURAL TECHNOLOGY PORTAL.(2008). Agricultural marketing and Agri-business Journal, TNAU Agrictech portal, TamilNadu Agriculture University, Coimbatore.
  • AHMED, R & RUSTAGI, N (1987): Marketing and Price Incentives in African and Asian Countries in Elz, D. (ed), Agricultural Marketing Strategy and pricing Policy, International Bank for Reconstruction and Development. Washington, USA.
  • AYINDE I.A (2005). Market dynamics for cowpeas: Weight and Measurement issues in Kuto Market, Abeokuta, Nigeria. DFID /The Nigerian Marketing Network Policy Brief. Retrieved from www.dur.ac.uk/nigerian.marketing
  • AYODELE, V.I (1996). Onion production in Ibadan, Southwest, Nigeria: Prospects and Limitation. Paper presented at the 11th annual conference of the Horticultural Society of Nigeria.
  • BABATUNDE R.O & OYATOYE E. (2008). Food Security and Marketing Problems in Nigeria. The case of maize marketing in Kwara State. Research Journal of Agriculture and Biological Sciences, Vol. 4 (5): 443-452.
  • CHRISTIANSEN.O., COURSEY, D.G., & R.H BOOTH (2003): Root and Tuber Crops. In leaky, C.E.A and J.H Wills (Eds). Food-Crops of the lowland Tropics, Oxford University Press.
  • DOGONDAJI, S.D., BABA, K.M & MOHAMMED. I (2006): Marketing Analysis of Onion in Sokoto and Kebbi States of Nigeria, Savannah Journal of Agriculture. Volume 1 Number 2 December 2006.
  • HUSSANI, M. A., AMANS, E.B., & RAMALAN, A.A (2000). Yield, bulb size distribution and storability of onion (Allium cepa. L.) under different levels of N fertilization and irrigation regime. Tropical Agriculture (Trinidad).77(3): 145-149.
  • IDACHABA, F.S. (2004). Food Security in Nigeria: challenges Under Democratic Dispensation, 9th ARMTI Annual Lecture, Ilorin, 24/3/2004.
  • JIMOH I. S (2014). Economic Analysis of Plam Oil Marketing in Dekina Local Government area of Kogi State, Nigeria: Asian Journal of Social Science, Arts and Humanities, Vol 2. No 1, 2014
  • LADELE A. A. & AYOOLA G.B (1997). Food Marketing and it’s Role in Food Security in Nigeria: inShaib, B. ;Adedipe, N.O. ; Aliyu, A and Jir, M.M. (eds); Intergrated Agricultural Production in Nigeria; Strategies and Mechanisms for Food Security. Proceeding of the National Workshop on Nigeria Position atthe World Food Summit, Abuja, Nigeria. pp 88
  • UGUWUMBA C.O.A (2009). Analysis of Fresh Maize Marketing in Anambra State, Nigeria; Journal of Research in Natural Development Vol 7 No 2, December 2009
  • US EMBASSY, (2012). Nigeria Education Fact Sheet; Economic Section, United State Embassy in Nigeria. http://nigeriausembassy.gov.
Primary Language en
Subjects Economics
Journal Section Makaleler
Authors

Author: Adedeji Adegbite
Institution: Obafemi Awolowo University, Ile-Ife
Country: Nigeria


Author: Adedeji Olusayo Adejobi
Institution: Obafemi Awolowo University, Ile-Ife
Country: Nigeria


Dates

Publication Date: May 31, 2018

Bibtex @research article { alanyaakademik351608, journal = {Alanya Akademik Bakış}, issn = {2547-9733}, eissn = {2651-4192}, address = {Alanya Alaaddin Keykubat University}, year = {2018}, volume = {2}, pages = {195 - 212}, doi = {10.29023/alanyaakademik.351608}, title = {Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State}, key = {cite}, author = {Adegbite, Adedeji and Adejobi, Adedeji Olusayo} }
APA Adegbite, A , Adejobi, A . (2018). Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State. Alanya Akademik Bakış, 2 (2), 195-212. DOI: 10.29023/alanyaakademik.351608
MLA Adegbite, A , Adejobi, A . "Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State". Alanya Akademik Bakış 2 (2018): 195-212 <http://dergipark.org.tr/alanyaakademik/issue/37308/351608>
Chicago Adegbite, A , Adejobi, A . "Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State". Alanya Akademik Bakış 2 (2018): 195-212
RIS TY - JOUR T1 - Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State AU - Adedeji Adegbite , Adedeji Olusayo Adejobi Y1 - 2018 PY - 2018 N1 - doi: 10.29023/alanyaakademik.351608 DO - 10.29023/alanyaakademik.351608 T2 - Alanya Akademik Bakış JF - Journal JO - JOR SP - 195 EP - 212 VL - 2 IS - 2 SN - 2547-9733-2651-4192 M3 - doi: 10.29023/alanyaakademik.351608 UR - https://doi.org/10.29023/alanyaakademik.351608 Y2 - 2018 ER -
EndNote %0 Alanya Academic Review Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State %A Adedeji Adegbite , Adedeji Olusayo Adejobi %T Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State %D 2018 %J Alanya Akademik Bakış %P 2547-9733-2651-4192 %V 2 %N 2 %R doi: 10.29023/alanyaakademik.351608 %U 10.29023/alanyaakademik.351608
ISNAD Adegbite, Adedeji , Adejobi, Adedeji Olusayo . "Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State". Alanya Akademik Bakış 2 / 2 (May 2018): 195-212. https://doi.org/10.29023/alanyaakademik.351608
AMA Adegbite A , Adejobi A . Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State. Alanya Akademik Bakış. 2018; 2(2): 195-212.
Vancouver Adegbite A , Adejobi A . Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State. Alanya Akademik Bakış. 2018; 2(2): 212-195.