Year 2015, Volume 15, Issue 4, Pages 481 - 494 2015-11-01

Tüketicilerin Demografik Özelliklerinin Online Alışveriş Davranışları Üzerine Etkileri
The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior

Şeniz ÖZHAN [1] , Nevin ALTUĞ [2]

58 211

Bu çalışmanın amacı, öğretim elemanlarının demografik özellikleri ile online alışveriş yapma sıklıkları ve harcama tutarları arasında bir ilişkinin olup olmadığının belirlenmesi ve öğretim elemanlarının demografik özelliklerine göre, online alışverişe yönelik algıladıkları risk ve faydalar arasında farklılık olup olmadığının incelenmesidir. Araştırmada, Trakya Bölgesi’ndeki üniversitelerde görev yapan öğretim elemanlarından anket yöntemiyle veri toplanmıştır. Verilerin analizi sonucunda, online satın alma davranışı ile katılımcıların gelir düzeyleri arasında anlamlı bir ilişki olduğu ve online alışveriş sürecinin kendisine yönelik algıladıkları faydanın, yaş grupları itibari ile farklı olduğu görülmektedir
The aim of this study is to determine if there is a relationship between the demographic characteristics of the academic staff and their frequency of online shopping and spending amounts and in order to examine whether there are differences or not in terms of the perceived risks and benefits for online shopping according to their demographical characteristics. In the study, the data were obtained from the academic staff working at the universities located in Thrace Region through the method of questionnaire. As a result of the data analysis, it is seen that there is a significant relationship between the online shopping behavior and the income levels of the participants and the perceived benefits of online shopping process against itself vary according to different age groups
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Other ID JA74NM64DV
Journal Section Research Article
Authors

Author: Şeniz ÖZHAN
Institution: Öğr. Gör. Dr., Namık Kemal Üniversitesi Çorlu Meslek Yüksekokulu İşletme Yönetimi

Author: Nevin ALTUĞ
Institution: Yrd. Doç. Dr. ,Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü Üretim Yönetimi ve Pazarlama A.B.D.

Bibtex @ { eab474636, journal = {Ege Academic Review}, issn = {1303-099X}, address = {Ege University}, year = {2015}, volume = {15}, pages = {481 - 494}, doi = {}, title = {The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior}, key = {cite}, author = {ÖZHAN, Şeniz and ALTUĞ, Nevin} }
APA ÖZHAN, Ş , ALTUĞ, N . (2015). The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior. Ege Academic Review, 15 (4), 481-494. Retrieved from http://dergipark.org.tr/eab/issue/39945/474636
MLA ÖZHAN, Ş , ALTUĞ, N . "The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior". Ege Academic Review 15 (2015): 481-494 <http://dergipark.org.tr/eab/issue/39945/474636>
Chicago ÖZHAN, Ş , ALTUĞ, N . "The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior". Ege Academic Review 15 (2015): 481-494
RIS TY - JOUR T1 - The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior AU - Şeniz ÖZHAN , Nevin ALTUĞ Y1 - 2015 PY - 2015 N1 - DO - T2 - Ege Academic Review JF - Journal JO - JOR SP - 481 EP - 494 VL - 15 IS - 4 SN - 1303-099X- M3 - UR - Y2 - 2019 ER -
EndNote %0 Ege Academic Review The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior %A Şeniz ÖZHAN , Nevin ALTUĞ %T The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior %D 2015 %J Ege Academic Review %P 1303-099X- %V 15 %N 4 %R %U
ISNAD ÖZHAN, Şeniz , ALTUĞ, Nevin . "The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior". Ege Academic Review 15 / 4 (November 2015): 481-494.