Year 2019, Volume 19, Issue 1, Pages 61 - 74 2019-01-01

Alışveriş Bağımlılığının Motivasyonel Öğelerinin Belirlenmesi
Analyzing Motivational Determinants of Shopping Addiction Tendency

Özge KİREZLİ [1] , Fatma Müge ARSLAN [2]

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Alışveriş bağımlılığı; bireylerin iç ve dış faktörlerden kaynaklanan psikolojik gerilimleri ile baş etmek adına yapılan kontrolsüz ve aşırı alışveriş yapma olarak tanımlanabilir. Üniversite öğrencileri üzerinde yapılan bir saha çalışması doğrultusunda (N=372), bu çalışma alışveriş bağımlılığına motivasyonel anlamda etkisi olduğu düşünülen hedonik alışveriş, gerçeklerden kaçış ve olumsuz ruh halini düzeltme faktörlerini incelemektedir. Araştırmanın sonuçları, her üç bağımsız değişkenin de alışveriş bağımlılığını anlamlı biçimde etkilediğini ortaya koymaktadır. Satın alma ve alışveriş bağımlılığı literatüründe bu çalışmayı farklı kılan unsur, bağımsız değişken olarak keyif ve ruh halini düzeltme gibi psikolojiyi olumlu etkisi olan öğelerle negative bir durum olan bağımlılığı açıklamaya çalışma hedefidir. Zira, bağımlılık literatürü çoğunlukla negatif olay ne nedenler üzerinde durmaktadır. 

Shopping addiction tendency is defined as being so occupied about shopping that consumers become driven by uncontrollable shopping urges and as a result of facing negative psychological, social and financial consequences. Based on a field study on university students (N=372), this paper examines hedonic shopping, escapism and negative mood reduction, as motivational determinants of shopping addiction tendency, which is a relatively less studied area of consumer behavior in Turkey. The findings indicate that, hedonic shopping, escapism and negative mood reduction all have significant effect on shopping addiction. Getting its mainstream studies from compulsive buying literature, shopping addiction literature focuses mainly on the enjoyment gathered from shopping action However this study provides new insights into potential antecedents of shopping addiction as negativity avoidance and escapism, which are negative psychological states with respect to shopping addicts quest for shopping enjoyment.

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Primary Language en
Subjects Management
Journal Section Research Article
Authors

Orcid: 0000-0003-1122-0191
Author: Özge KİREZLİ (Primary Author)

Orcid: 0000-0003-1665-348X
Author: Fatma Müge ARSLAN

Bibtex @research article { eab517364, journal = {Ege Academic Review}, issn = {1303-099X}, address = {Ege University}, year = {2019}, volume = {19}, pages = {61 - 74}, doi = {10.21121/eab.2019148775}, title = {Analyzing Motivational Determinants of Shopping Addiction Tendency}, key = {cite}, author = {KİREZLİ, Özge and ARSLAN, Fatma Müge} }
APA KİREZLİ, Ö , ARSLAN, F . (2019). Analyzing Motivational Determinants of Shopping Addiction Tendency. Ege Academic Review, 19 (1), 61-74. DOI: 10.21121/eab.2019148775
MLA KİREZLİ, Ö , ARSLAN, F . "Analyzing Motivational Determinants of Shopping Addiction Tendency". Ege Academic Review 19 (2019): 61-74 <http://dergipark.org.tr/eab/issue/42803/517364>
Chicago KİREZLİ, Ö , ARSLAN, F . "Analyzing Motivational Determinants of Shopping Addiction Tendency". Ege Academic Review 19 (2019): 61-74
RIS TY - JOUR T1 - Analyzing Motivational Determinants of Shopping Addiction Tendency AU - Özge KİREZLİ , Fatma Müge ARSLAN Y1 - 2019 PY - 2019 N1 - doi: 10.21121/eab.2019148775 DO - 10.21121/eab.2019148775 T2 - Ege Academic Review JF - Journal JO - JOR SP - 61 EP - 74 VL - 19 IS - 1 SN - 1303-099X- M3 - doi: 10.21121/eab.2019148775 UR - https://doi.org/10.21121/eab.2019148775 Y2 - 2018 ER -
EndNote %0 Ege Academic Review Analyzing Motivational Determinants of Shopping Addiction Tendency %A Özge KİREZLİ , Fatma Müge ARSLAN %T Analyzing Motivational Determinants of Shopping Addiction Tendency %D 2019 %J Ege Academic Review %P 1303-099X- %V 19 %N 1 %R doi: 10.21121/eab.2019148775 %U 10.21121/eab.2019148775
ISNAD KİREZLİ, Özge , ARSLAN, Fatma Müge . "Analyzing Motivational Determinants of Shopping Addiction Tendency". Ege Academic Review 19 / 1 (January 2019): 61-74. https://doi.org/10.21121/eab.2019148775