Year 2018, Volume , Issue 14, Pages 37 - 38 2018-12-31

Brand Cities, Scent and Strategic Opinion

Ali Poyraz Gürson [1] , Suat Begeç [2]

54 136

Smelling is simply a sense that you cannot deactivate. It is our most immediate and basic sense. Cities must have smells unique to them. Coffee shops, pastries, aromatized candles and other stores that sell aromatized products have been accepted as nice smelling environments and the experiment is conducted in these locations. Some other trials are conducted in places which can be accepted as neutral in terms of the smell such as clothing and fashion stores. There are no bad smelling locations, just nice versus neutral smelling environments. While branding the cities with a brand identity, days which we will start the process by adding the smell are getting close.  Strategic opinion provides advice on potential strategic priorities for brand and scent.

Brand cities, Scent, Strategic Opinion, Citybranding
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Primary Language en
Journal Section Makaleler
Authors

Orcid: 0000-0002-5247-7851
Author: Ali Poyraz Gürson (Primary Author)
Institution: KOCAELİ ÜNİVERSİTESİ
Country: Turkey


Orcid: 0000-0002-5247-7851
Author: Suat Begeç
Institution: TÜRK HAVA KURUMU ÜNİVERSİTESİ
Country: Turkey


Dates

Publication Date: December 31, 2018

Bibtex @research article { ejosat441949, journal = {Avrupa Bilim ve Teknoloji Dergisi}, issn = {}, eissn = {2148-2683}, address = {Osman SAĞDIÇ}, year = {2018}, volume = {}, pages = {37 - 38}, doi = {10.31590/ejosat.441949}, title = {Brand Cities, Scent and Strategic Opinion}, key = {cite}, author = {Gürson, Ali Poyraz and Begeç, Suat} }
APA Gürson, A , Begeç, S . (2018). Brand Cities, Scent and Strategic Opinion. Avrupa Bilim ve Teknoloji Dergisi, (14), 37-38. DOI: 10.31590/ejosat.441949
MLA Gürson, A , Begeç, S . "Brand Cities, Scent and Strategic Opinion". Avrupa Bilim ve Teknoloji Dergisi (2018): 37-38 <http://dergipark.org.tr/ejosat/issue/40225/441949>
Chicago Gürson, A , Begeç, S . "Brand Cities, Scent and Strategic Opinion". Avrupa Bilim ve Teknoloji Dergisi (2018): 37-38
RIS TY - JOUR T1 - Brand Cities, Scent and Strategic Opinion AU - Ali Poyraz Gürson , Suat Begeç Y1 - 2018 PY - 2018 N1 - doi: 10.31590/ejosat.441949 DO - 10.31590/ejosat.441949 T2 - Avrupa Bilim ve Teknoloji Dergisi JF - Journal JO - JOR SP - 37 EP - 38 VL - IS - 14 SN - -2148-2683 M3 - doi: 10.31590/ejosat.441949 UR - https://doi.org/10.31590/ejosat.441949 Y2 - 2018 ER -
EndNote %0 European Journal of Science and Technology Brand Cities, Scent and Strategic Opinion %A Ali Poyraz Gürson , Suat Begeç %T Brand Cities, Scent and Strategic Opinion %D 2018 %J Avrupa Bilim ve Teknoloji Dergisi %P -2148-2683 %V %N 14 %R doi: 10.31590/ejosat.441949 %U 10.31590/ejosat.441949
ISNAD Gürson, Ali Poyraz , Begeç, Suat . "Brand Cities, Scent and Strategic Opinion". Avrupa Bilim ve Teknoloji Dergisi / 14 (December 2019): 37-38. https://doi.org/10.31590/ejosat.441949
AMA Gürson A , Begeç S . Brand Cities, Scent and Strategic Opinion. Avrupa Bilim ve Teknoloji Dergisi. 2018; (14): 37-38.
Vancouver Gürson A , Begeç S . Brand Cities, Scent and Strategic Opinion. Avrupa Bilim ve Teknoloji Dergisi. 2018; (14): 38-37.