A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Şadi Evren Şeker

doi:10.30801/acin.356344

A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Abstract

Big data and data science studies in recent years are booming exponentially, parallel to the data collected and increased processing speeds. As an inevitable consequence, most of the web-based companies are migrating their business models to novel technologies based on the big data and data science research. This paper is based on a real life experience based on one of the web stores with highest volume sales in Turkey. The project was building a data science model on big data technologies to make estimations based on the external data, such as weather conditions, customer demography, news at newspapers, current product alternatives, financial facts (like currency exchange rate or stock market values) and most importantly the sentimental analysis and opinion mining on social network, blogs and news. In the paper, details of problems and possible solution alternatives and methodology for problem solving and solutions and outcomes of the study are explained in the given order.

Keywords

Marketing,Opinion Mining,Targeted Marketing,Big Data,Data Science,Customer Behavior

References

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Details

Primary Language

English

Subjects

Computer Software

Journal Section

Research Article

Authors

Şadi Evren Şeker
0000-0002-7323-3695
Türkiye

Publication Date

June 26, 2018

Submission Date

November 20, 2017

Acceptance Date

January 3, 2018

Published in Issue

Year 2018 Volume: 2 Number: 1

DOI

https://doi.org/10.30801/acin.356344

IZ

https://izlik.org/JA66BS43EJ

Cite

RIS / Bibtex

APA

Şeker, Ş. E. (2018). A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. Acta Infologica, 2(1), 45-51. https://doi.org/10.30801/acin.356344

AMA

1.Şeker ŞE. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 2018;2(1):45-51. doi:10.30801/acin.356344

Chicago

Şeker, Şadi Evren. 2018. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK With EXTERNAL DATA”. Acta Infologica 2 (1): 45-51. https://doi.org/10.30801/acin.356344.

EndNote

Şeker ŞE (June 1, 2018) A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. Acta Infologica 2 1 45–51.

IEEE

[1]Ş. E. Şeker, “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA”, ACIN, vol. 2, no. 1, pp. 45–51, June 2018, doi: 10.30801/acin.356344.

ISNAD

Şeker, Şadi Evren. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK With EXTERNAL DATA”. Acta Infologica 2/1 (June 1, 2018): 45-51. https://doi.org/10.30801/acin.356344.

JAMA

1.Şeker ŞE. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 2018;2:45–51.

MLA

Şeker, Şadi Evren. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK With EXTERNAL DATA”. Acta Infologica, vol. 2, no. 1, June 2018, pp. 45-51, doi:10.30801/acin.356344.

Vancouver

1.Şadi Evren Şeker. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 2018 Jun. 1;2(1):45-51. doi:10.30801/acin.356344