Sadelikle Tasarlanmış Özgün Bir Web Sitesinin Teknoloji Kabul Modeli Açısından Kullanıcı Deneyimi Analizi
Abstract
Bu çalışma, sade tasarlanmış bir web sitesinin kullanıcı deneyimini (UX) kapsamlı bir konuda analiz etmeyi, hedef kitle üzerindeki etkisini ve verimliliğini belirlemeyi, böyle bir web sitesi için detaylı bir tasarım oluşturmanın “zorunluluk” olup olmadığını ortaya çıkarmayı amaçlamaktadır. Analiz, üniversite seçim rehberliği için okul tercihi konulu orijinal bir web sitesinde gerçekleştirilir. Web sitesi, iki farklı üniversitede okuyan öğrencilerin okulları hakkında hiçbir ek bilgi olmaksızın karşılaştırmalı yorumlar sunma konseptini getirmesiyle diğerlerinden farklıdır. Araştırma, UX analizleri için Bilgi Mimarisini (IA) temel alan Teknoloji Kabul Modeli (TAM) kullanılarak yürütülmektedir. İlişkisel tarama tekniği ile işlenen bilgiler, internet üzerinden 256 lise öğrencisine site hakkındaki düşüncelerine yönelik bir anket yapılarak elde edilmiştir. Veriler, Yapısal Eşitlik Modellemesi (YEM) ile beş hipotez bağlamında analiz edilmiştir. Bulgular, IA faktörlerinin TAM faktörlerini öngördüğünü doğruladı ve bu, böyle bir web sitesinin ölçülen faktörler için olumlu bir etkiye ve verimliliğe sahip olduğunu gösterdi. Ayrıca tahmin edilenden farklı bir sonuca da ulaşılmıştır, bu da büyük olasılıkla tasarımın aşırı sadeliğinden dolayı TAM faktörlerinden birinin diğerine etkisinin olmaması şeklindedir. Bu sonuçlar, sadeliğin sınırlarda kullanılmasının ekstra olumlu sonuçlar doğurabileceğini ve modellerde beklenmedik kanıtları ortaya çıkarabileceğini göstererek hem web tasarımcılarına hem de akademiye önemli mesajlar sunmaktadır.
References
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User Experience Analysis of an Original Website Designed with Simplicity from the Perspective of Technology Acceptance Model
Abstract
This study aims to analyze the user experience (UX) of a plainly designed website on a comprehensive subject, to determine its effect and efficiency on a target group and to find out if it is a “must” to form a detailed design for such a mission. The analysis is conducted on an original website on school preference for university selection guidance. The website differs from others by bringing in the concept of presenting comparative comments about the schools of students who studied at two different universities, with no additional information. The research is conducted by using the Technology Acceptance Model (TAM), which is based on Information Architecture (IA), for UX analyses. The info processed by relational screening technique was obtained from 256 high school students through the internet by a survey regarding their opinions about the website. Data were analyzed by Structural Equation Modeling (SEM), in the context of five hypotheses. Findings confirmed that the IA factors predicted TAM factors, which showed that such a website holds a positive effect and efficiency for the measured factors. Moreover, a result other than those estimated was also achieved, which was the absence of an effect of one of the TAM factors to another, very probably due to the design’s extreme plainness. These results present key messages both to web designers and the academy by showing that using plainness at the limits may possess extra positive outcomes and may reveal unexpected evidence in models.
Keywords
User Experience Information Architecture Context Design Visual Design Technology Acceptance Model
References
- Ajibade, P. (2018). Technology Acceptance Model Limitations and Criticisms: Exploring the Practical Applications and Use in Technology-Related Studies, Mixed-Method, and Qualitative Researches. Library Philosophy and Practice, Summer 2018, 1-13. google scholar
- Avcı Yücel, Ü., Gülbahar, Y. (2013). Technology Acceptance Model: A Review of the Prior Predictors. Ankara University, Journal of Faculty of Educational Sciences, 46(1), 89-109. google scholar
- Bademci, V. (2006). Güvenirliği Doğru Anlamak ve Bazı Klişeleri Yıkmak: Bilinenlerin Aksine, Cronbach’ın Alfa Katsayısı, Negatif ve “-1”den Küçük Olabilir. İnönü Üniversitesi Eğitim Fakültesi Dergisi, 7(12), 3-26. google scholar
- Byrne, B.M. (2011). Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming. Routledge, Taylor & Francis Group, Abingdon. google scholar
- Brooks Jr, F.P. (2010). The Design of Design: Essays from a Computer Scientist. Pearson Education Inc., Boston MA. google scholar
- Büyüköztürk, Ş. (2018). Bilimsel Araştırma Yöntemleri. Pegem Akademi Yayıncılık, Ankara. google scholar
- Canca, D. (2011). Do They Really Agree When They Say “I Agree”? International Journal of Arts and Sciences, Prague Conference 2011 Proceedings. Canca, D., Altun, S. (2011). An Approach to the Optimum Length of Research Questionnaires. International Journal of Arts and Sciences, Prague Conference 2011 Proceedings. google scholar
- Charness, N., Boot, W.R. (2016). Technology, Gaming, and Social Networking. Handbook of the Psychology of Aging. Academic Press, Elsevier Inc. Davis, F.D. (1986). A Technology Acceptance Model for Empirically Testing New End-User Information Sustems: Theory and Results. Ph.D. Thesis, MIT. google scholar
- Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-40. google scholar
- IDF, (2020). IDF, (2020). What is Visual Design? Visual Design. interaction-design.org/literature/topics/visual-design / IDF, (2021). Contextual Design. interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/contextual-design google scholar
- ISO, (2018). Ergonomics of Human-System Interaction - Part 11: Usability: Definitions and Concepts. iso.org/obp/ui/#iso:std:iso:9241:-11:ed-2:v1:en google scholar
- Karasar, N. (2000). Bilimsel Araştırma Yöntemi, Nobel Akademik Yayıncılık, Ankara. google scholar
- Karvonen, K. (2000). The Beauty of Simplicity. Proceedings on the 2000 Conference on Universal Usability. google scholar
- Maeda, J. (2006). The Laws of Simplicity: Design, Technology, Business, Life. The MIT Press, Cambridge MA and London. google scholar
- Morville, P., Rosenfeld, L. (2006). Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. O’Reilly Media, Sebastopol, CA. google scholar
- Nielsen, J. (1999). Designing Web Usability. The Practice of Simplicity. New Riders Publishing, Indiana, 1999. google scholar
- Norman, D. (2002). The Design of Everyday Things. Basic Books, New York google scholar
- O’Reilly (2020). The Rules of Thumb for Sample Size Needed for SEM. oreilly.com/ library/view/structural-equation-modeling/9781118356302/c07anchor-1. html google scholar
- Önlü, N. (2004). Tasarımda Yaratıcılık ve İşlevsellik. Atatürk Üniversitesi SBE Dergisi, 3(1), 85-95. google scholar
- Resmini, A., Rosati, L. (2011). A Brief History of Information Architecture. Journal of Information Architecture, 3(2), 33-45. google scholar
- Silva, P.M., Diaz, G.A. (2007). Theories About Technology Acceptance: Why The Users Accept or Reject the Information Technology google scholar
- Sparktoro (2019). Google Ranking Factors 2019: Opinions from 1500+ SEO’s. sparktoro.com/blog/resources/google-ranking-factors-2019/ google scholar
- Şen, S. (2019). Yapısal Eşitlik Modellemesi. Harran Üniversitesi Eğitim Fakültesi Ders Notları, sedatsen.files.wordpress.com/2019/04/sem-teorik-sunum. pdf google scholar
- Taylor, S., Todd, P.A. (1995). Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research, 6(2), 144-176. google scholar
- Telek, C. (2013). Kullanılabilirlik Kavramı, Tasarım Süreci İçindeki Yeri ve Benzer Tasarım Yaklaşımları ile İlişkisi. Yüksek Lisans Tezi, MSGSÜ. google scholar
- Tranctinsky, N., Katz, A.S., Ikar, D. (2000). What is Beatiful is Usable. Interacting With Computers, 13(2), 127-145. google scholar
- Venkatesh, V., Bala, H. (2008). Technology Acceptance Model 3 and a Research Agenda on Interventions. Decision Sciences, 39(2), 273-315. google scholar
- Vankatesh, V., Davis, F.D. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204. google scholar
- Warshaw P.R., Davis, F.D. (1985). Disentangling Behavioral Intention and Behavioral Expectation. Journal of Experimental Social Psychology, 21(3), 213-228. google scholar
- Whiteley, N., (1993). Design for Society. Reaktion Books Ltd, London. google scholar
- Yaşlıoğlu, M.M. (2017). Sosyal Bilimlerde Faktör Analizi ve Geçerlilik: Keşfedici ve Doğrulayıcı Faktör Analizlerinin Kullanılması. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 46: 74-85. google scholar
Details
| Primary Language | English |
|---|---|
| Subjects | Software Engineering (Other) |
| Journal Section | Research Article |
| Authors | |
| Publication Date | January 2, 2024 |
| Submission Date | January 24, 2023 |
| Published in Issue | Year 2023 Volume: 7 Issue: 1 |
