A BIBLIOMETRIC AND SYSTEMATIC ANALYSIS FOR THE EVALUATION OF CONSUMER PURCHASING BEHAVIOR IN THE ELECTRIC VEHICLE MARKET

Yıl 2024, Sayı: 46, 494 - 529, 30.04.2024

Oğuzhan Acar , Çağatan Taşkın

https://doi.org/10.14520/adyusbd.1413053

Öz

It is important to examine the purchasing behavior of consumers in order to change their current habits and ensure their transition to electrification. This study aims to provide outputs to stakeholders by evaluating 74 articles based on consumers' electric vehicle purchasing behavior in the Scopus database between 2014 and 2023. In the study, first a quantitative analysis was carried out through Bibliometrix and VOSviewer programs, and then a qualitative analysis was carried out within the framework of PRISMA Meta-Analysis. As a result of the research; It has been observed that the studies increased after 2020, the most cited author was Hair and the scientific source was the Journal of Energy Policy, the expression electric vehicles was determined as the most frequent keyword, the most studies at the country level were conducted in China, and researchers benefited greatly from the Theory of Planned Behavior.

Anahtar Kelimeler

Electric Vehicle, Purchase, Consumer Behavior, Bibliometric Analysis, Systematic Analysis, VOSSviewer

ELEKTRİKLİ ARAÇ PAZARINDA TÜKETİCİ SATIN ALMA DAVRANIŞLARININ DEĞERLENDİRİLMESİNE YÖNELİK BİR BİBLİYOMETRİK VE SİSTEMATİK ANALİZ

Öz

Yüksek çevrecilik özelliğiyle ön plana çıkan elektrikli araçların etkisi gün geçtikçe daha fazla hissedilmektedir. Bu perspektifte tüketicilerin mevcut alışkanlıklarının değiştirebilmesi ve elektrifikasyona geçişinin sağlanabilmesi için satın alma davranışlarının incelenmesi önemlidir. Bu çalışma, 2014-2023 yılları arasında Scopus veri tabanında tüketicilerin elektrikli araç satın alma davranışları temelindeki 74 makaleyi değerlendirerek markalara, karar alıcılara ve araştırmacılara çok yönlü bilgiler sağlamayı amaçlamaktadır. Araştırmada önce Bibliometrix ve VOSviewer programları aracılığıyla nicel yönden ve sonra PRISMA Meta-Analiz çerçevesinde nitel yönden inceleme gerçekleştirilmiştir. Bibliyometrik ve sistematik analiz sonucunda; çalışmaların 2020 yılından sonra arttığı, en fazla alıntı yapılan yazarın Hair ve bilimsel kaynağın Enerji politikası dergisi olduğu, elektrikli araçlar ifadesinin en sık anahtar kelime olarak belirlendiği, ülkeler düzeyinde çalışmanın ve iş birliğinin Çin’de yoğunlaştığı, etkisi incelenen unsurların belirlenmesinde Planlı Davranış Teorisinden fazlaca yararlanıldığı görülmüştür.

Anahtar Kelimeler

Elektrikli Araç, Tüketici Davranışı, Bibliyometrik Analiz, Sistematik Analiz, VOSSviewer

Kaynakça

• Abbasi, H. A., Johl, S. K., Shaari, Z. B. H., Moughal, V., Mazhar, M., Musarat, M. A., Rafiq, W., Farooqi, A. S., & Borovkov, A. (2021). Consumer motivation by using unified theory of acceptance and use of technology towards electric vehicles. Sustainability, 13(21), 1-22.
• Ackaah, W., Kanton, A. T., & Osei, K. K. (2022). Factors influencing consumers’ intentions to purchase electric vehicles in Ghana. Transportation Letters, 14(9), 1031-1042.
• Afroz, R., Rahman, A., Masud, M. M., Akhtar, R., & Duasa, J. B. (2015). How individual values and attitude influence consumers’ purchase intention of electric vehicles- some insights from Kuala Lumpur, Malaysia. Environment and Urbanization ASIA, 6(2), 1-18.
• Alanazi, F. K. (2023). Electric vehicles: Benefits, challenges, and potential solutions for widespread adaptation. Applied Sciences, 13(10), 1-23.
• Barbosa, W., Prado, T., Cleovano, B., Camara, J. C., Cerqueira, R., Coelho, R., & Guarieiro, L. (2022). Electric vehicles: Bibliometric analysis of the current state of the art and perspectives. Energies, 15(2), 1-16.
• Bennett, R., & Vijaygopal, R. (2018). Consumer attitudes towards electric vehicles effects of product user stereotypes and self-image congruence. European Journal of Marketing, 52(3/4), 499-527.
• Bhat, F. A, & Verma, A. (2023). A bibliometric analysis and review of adoption behaviour of electric vehicles. Transportation in Developing Economies, 9(5), 1-30.
• Bi, C., Jin, S., & Li, Y. (2023). Can green advertising increase consumers’ purchase intention of electric vehicles? An experimental study from China. Journal of Cleaner Production, 419, 1-12.
• Brinkmann, D., & Bhatiasevi, V. (2023). Purchase intention for electric vehicles among young adults in Thailand. Vision, 27(1), 110-118.
• Briones-Bitar, J., Carrión-Mero, P., Montalván-Burbano, N., & Morante-Carballo, F. (2020). Rockfall research: A bibliometric analysis and future trends. Geosciences, 10(10), 1-25.
• Buhmann, K. M., & Criado, J. R. (2023). Consumers’ preferences for electric vehicles: The role of status and reputation. Transportation Research Part D: Transport and Environment, 114, 1-22.
• Bühler, F., Cocron, P., Neumann, I., Franke, T., & Krems, J. F. (2014). Is EV Experience related to EV acceptance? Results from a German field Study. Transportation Research Part F: Traffic Psychology and Behaviour, 25(A), 34-49.
• Cattapan, T., Vilaisri, S., & Chinchanachokchai, S. (2023). The influence of social media influencers (SMI) on the pro-environmental behavior of Thai generation Y regarding the purchase of electric vehicles. ABAC Journal, 43(2), 77-91.
• Chang, T-W. (2023). An indispensable role in promoting the electric vehicle industry: An empirical test to explore the integration framework of electric vehicle charger and electric vehicle purchase behavior. Transportation Research Part A: Policy and Practice, 176, 1-20.
• Chaturvedi, P., Kulshreshtha, K., Tripathi, V., & Agnihotri, D. (2022). Exploring consumers’ motives for electric vehicle adoption: Bridging the attitude- behavior gap. Benchmarking: An International Journal, 30(10), 4174-4192.
• Chaudhary, P., & Kate, N. (2023). The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India. Business Strategy and Development, 1-16.
• Chen, H-S., Tsai, B-K., & Hsieh, C-M. (2017). Determinants of consumers’ purchasing intentions fort he hydrogen-electric motorcycle. Sustainability, 9(8), 1-12.
• Chen, K., Ren, C., Gu, R., Zhang, P. (2019). Exploring purchase intentions of new energy vehicles: From the perspective of frugality and the concept of mianzi. Journal of Cleaner Production, 230, 700-708.
• Chinen, K., Matsumoto, M., Liu, C., Tong, P., Han, Y. S., & Endo, H. (2023). Expanding electric-vehicle adoption beyond the national border: Insights for developing marketing policies for global electric-vehicle manufacturers. International Journal of Sustainable Transportation, 17(4), 393-405.
• Chin, W. W., & Newsted P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. R. H. Hoyle (Ed.), Statistical Strategies for Small Sample Research (pp. 308-341). Sage Publications.
• Cui, L., Wang, Y., Chen, W., Wen, W., & Han, M. S. (2021). Predicting determinants of Consumers’ purchase motivation for electric vehicles: An application of Maslow’s hierarchy of needs model. Energy Policy, 151, 1-8.
• Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
• Degirmenci, K., & Breitner, M. H. (2017). Consumer purchase intentions for electric vehicle: Is green more important than price and range? Transportation Research Part D: Transport and Environment, 51, 250-260.
• Dilotsotlhe, N. (2022). Determinants of green innovation purchase behaviour: An emerging country perspective. African Journal of Business and Economic Research, 17(4), 51-71.
• Dong, X., Zhang, B., Wang, B., & Wang, Z. (2020). Urban households’ purchase intentions for pure electric vehicles under subsidy contexts in China: Do cost factors Matter?. Transportation Research Part A: Policy and Practice, 135, 183-197.
• Du, H., Liu, D., Sovacool, B. K., Wang, Y., Ma, S., & Li, R. Y. M. (2018). Who buys new energy vehicles in China? Assessing social-psychological predictors of purchasing awareness, intention and policy. Transportation Research Part F: Traffic Psychology and Behaviour, 58, 56-69.
• European Commission. (2021). Regulation of the European Parliament and of the Council. Brussels.
• Featherman, M., Jia, S. Califf, C. B., & Hajli, N. (2021). The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption. Technological Forecasting and Social Change, 169, 1-18.
• Fu, Z., Jung, J-S., Niu, S., & Yi, L. (2023). The influence of the attributes of electric vehicles on brand image, consumer attitude, and purchase intention: Focusing on the moderating effects of ESG management. Journal of Global Business and Trade, 19(3), 1-23.
• Gautam, V. (2022). Inverstigating relationship between environmental knowledge and attitudes towards electric vehicles: An emerging economy context. Environment and Social Psychology, 7(2), 62-83.
• Habich-Sobiegalla, S., Kostka, G., & Anzinger, N. (2018). Electric vehicle purchase intentions of Chinese, Russian and Brazilian citizens: An international comparative study. Journal of Cleaner Production, 205, 188-200.
• Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modelling (PLS-SEM) (2th ed.). Sage.
• Hair J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
• He, X., Zhang, W., & Hu, Y. (2018). Consumer purchase intention of electric vehicles in China: The roles of perception and presonality. Journal of Cleaner Production, 204, 1060-1069.
• Hoang, T. T., Pham, T. H., & Vu, T. M. H. (2022). Examining customer purchase decision towards battery electric vehicles in Vietnam market: A combination of self-interested and pro-environmental approach. Cogent Business & Management, 9(1), 1-19.
• Huang, X., & Ge, J. (2019). Electric vehicle development in Beijing: An analysis of consumer purchase intention. Journal of Cleaner Production, 216, 361-372.
• Hu, X., Zhou, R., Wang, S., Gao, L., & Zhu, Z. (2023). Consumers’ value perception and intention to purchase electric vehicles: A benefit-risk analysis. Research in Transportation Business & Management, 49, 1-12.
• Guillaume, L. (2019, August). Systematic Literature Reviews: An introduction [Conference presentation]. International Conference on Engineering Design ICED, Nerherlands.
• International Energy Agency (IEA) (2022). Global EV outlook 2023- catching up with climate ambitions. Paris.
• Javid, M. A., Abdullah, M., Ali, N., Shah, S. A. H., Joyklad, P., Hussain, Q., & Chaiyasarn, K. (2022). Extracting travlers’ preferences toward electric vehicles using the theory of planned behavior in Lahore, Pakistan. Sustainability, 14(3), 1-17.
• Jayasingh, S., Girija, T., Arunkumar, S. (2021). Factors influencing consumers’ purchase intention towards electric two-wheelers. Sustainability, 13(22), 1-20.
• Jiang, S. (2016). Purchase intention for electric vehicles in China from a customer value perspective. Social Behavior and Personality, 44(4), 641-656.
• Kavak, B. (2017). Pazarlama ve pazar araştırmaları (2. baskı). Detay Yayıncılık.
• Kim, S., Choi, J., & Kim, H. (2022). Analysis of influencing factors in purchasing electric vehicles using a structural equation model: Focused on Suwon city. Sustainability, 14(8), 1-17.
• Klabi, F., & Binzafrah, F. (2023). Exploring the relationships between Islam, some personal values, environmental concern, and electric vehicle purchase intention: The case of Saudi Arabia. Journal of Islamic Marketing, 14(2), 366-393.
• Krishnan, V. V., & Koshy, B. I. (2021). Evaluating the factors influencing purchase intention of electric vehicles in households owning conventional vehicles. Case Studies on Transport Policy, 9, 1122-1129.
• Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.
• Lee, J., Baig, F., Talpur, M. A. H., & Shaikh, S. (2021). Public intentions to purchase electric vehicles in Pakistan. Sustainability, 13(10), 1-18.
• Lee, S. S., Kim, Y., & Roh, T. (2023). Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior. Journal of Cleaner Production, 418, 1-10.
• Le, T. T., Jabaeen, F., & Santoro, G. (2023). What drives purchase behavior for electric vehicles among millennials in an emerging market. Journal of Cleaner Production, 428, 1-16.
• Li, J., Zhou, Y., Yu, D., & Liu, C. (2020). Consumers’ purchase intention of new energy vehicles: Do product-life-cycle policy portfolios matter? Sustainability, 12(5), 1-23.
• Li, L., Wang, Z., & Wang, Q. (2020). Do policy mix characteristics matter for electric vehicle adoption? A survey-based exploration. Transportation Research Part D: Transport and Environment, 87, 1-14.
• Lim, Y. J., Perumal, S., & Ahmad, N. (2019). The antecedents of green car purchase intention among Malaysian consumers. Europeam Journal of Business and Management Research, 4(2), 1-8.
• Lin, Y., Wu, J., & Xiong, Y. (2021). Sensitivity of the nonsubsidized consumption promotion mechanisms of new energy vehicles to potential consumer’s purchase intention. Sustainability, 13(8), 1-20.
• Malmgren, I. (2016). Quantifying the societal benefits of electric vehicles. World Electric Vehicle Journal, 8(4), 986-997.
• Malvyanov, A., Vladimir, N., Kadamov, A., Khusanjon, S., & Abdukhoris, A. (2018). Electric vehicles: Their merits and demerits. Transportation Economics, 1-10.
• Manutworakit, P., & Choocharakul, K. (2022). Factors influencing battery electric vehicle adoption in Thailand—Expanding the unified theory of acceptance and use of technology’s variables. Sustainability, 14(14), 1-16.
• Montian, K., & Suthikarnnarunai, N. (2018). Factors influencing purchase intention towards electric vehicles in Bangkok metropolis. International Journal of Recent Technology and Engineering, 7(4), 123-128.
• Moon, S. J. (2021). Effect of consumer environmental propensity and innovative propensity on intention to purchase electric vehicles: Applying an extended theory of planned behavior. International Journal of Sustainable Transportation, 16(11), 1032-1046.
• Mpoi, G., Milioti, C., & Mitropoulos, L. (2023). Factors and incentives that affect electric vehicle adoption in Greece. International Journal of Transportation Science and Technology, 12(4), 1064-1079.
• Mukesh, & Narwal, M. (2023). Predicting consumer purchase intention on electric cars in India: Mediating role of attitude. Business Strategy and Development, 1-15.
• Ng, M., Law, M., & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong. Australasian Marketing Journal, 26(3), 272-280.
• Nguyen, G. N. (2023). Mediating roles of the resistance to change and willingness to pay on the impact of face consciousness on purchase intention of EVs in Vietnam. Journal of Global Business and Technology, 19(1), 1-18.
• Ninh, N. G. (2021). Resistance to change and purchase intention of electric vehicles: Empirical evidence from Vietnam. Asian Journal of Business Research, 11(2), 83-101.
• Nosi, C., Pucci, T., Silvestri, C., & Aquilani, B. (2017), Does value co-creation really matter? An investigation of Italian millennials intention to buy electric cars. Sustainability, 9(12), 1-21.
• Okada, T., Tamaki, T., & Managi, S. (2019). Effect of environmental awareness on purchase intention and satisfaction pertaining to electric vehicles in Japan. Transportation Research Part D: Transport and Environment, 67, 503-513.
• Pailwar, V., & Srinivasan, M. (2022). Indian management students’ electric car purchase intention. European Transport, 89, 1-15.
• Pradeep, V. H., Amshala, V. T., & Kadali, B. R. (2021). Does perceived technology and knowledge of maintenance influence purchase intention of BEVs. Transportation Research Part D: Transport and Environment, 93.
• Prakthayanon, S., & Worasatepongsa, P. (2022). The influence of factors affecting intentions to purchase electric vehicles (EVs) among Thai consumers. ABAC Journal Assumption University, 42(4), 94-114.
• Ramadan, M., & Othman, M. (2023). Psychological antecedents of electric vehicle adoption in the West Bank. Transportation Letters.
• Rogers, E. M. (1983). Diffusion of innovations (3th ed.). The Free Press.
• Schmalfub, F., Muhl, K., & Krems, J. F. (2017). Direct experience with battery electric vehicles (BEVs) matters when evaluating vehicle attributes, attitude and purchase intention. Transportation Research Part F: Traffic Psychology and Behaviour, 46, 47-69.
• Schroter, F. A., Siebertz, M., Hofmann, P., & Jansen, P. (2022). Psychological and socio-demographic factors in the pre-decision stage for the purchase of e-cars. Current Research in Ecological and Social Psychology, 3, 1-9.
• Secinaro, S., Calandra, D., Lanzalonga, F., & Ferrais, A. (2022). Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda. Journal of Business Research, 150, 399-416.
• Shakeel, U. (2022). Electric vehicle development in Pakistan: Predicting consumer purchase intention. Cleaner and Responsible Consumption, 5, 1-11.
• Shanmugavel, N., & Michael, M. (2022). Exploring the marketing related stimuli and personal innovativeness on the purchase intention of electric vehicles through technology acceptance model. Cleaner Logistics and Supply Chain, 3, 1-13.
• Sheth, N. J., Newman B. I., & Gross, B. L. (1991). Why we buy what we Buy: A theory of consumption Values. Journal of Business Research, 22(2), 159-170.
• Small, H. (1973). Co-citation in the scientific literature: A new measure of the relationship between two documents. Journal of the America Society for Information Science, 24(4), 265-269.
• Song, M. R., Chu, W., & Im, M. (2022). The effect of cultural and psychological characteristics on the purchase behavior and satisfaction of electric vehicles: A comparative study of US and China. International Journal of Consumer Studies, 1-20.
• Statista. (2023). Avarage PM 2.5. concentration in the most polluted countries worldwide in 2022 (in micrograms per cubic meter of air).
• Sun, K. K., He, S. Y., Thogersen, J. (2022). The purchase intention of electric vehicles in Hong Kong, a high-density Asian context, and main differences from a Nordic context. Transport Policy, 128, 98-112.
• Şenyapar, H. N. D., Akıl, M., & Dokur, E. (2023). Adoption of electric vehicles: Purchase intentions and consumer behaviors research in Turkey. Sage Jorunals, 1-17.
• T.C Resmî Gazete (RG) (2023). 2/3/2023 tarihli ve 6885 sayılı cumhurbaşkanı kararının Eki (Sayı: 32121). Ankara.
• T.C Sanayi ve Teknoloji Bakanlığı (STB) (2022). Mobilite araç ve teknolojileri yol haritası. Ankara.
• Tantau, A., & Gavrilescu, I. (2019). Key anxiety factors for buying an electric vehicle. Management and Marketing, Challenges for the Knowledge Society, 14(2), 240-249.
• Tu, J. C., & Yang, C. (2019). Key factors influencing consumers’ purchase of electric vehicles. Sustainability, 11(14), 1-22.
• Tunçel, N. (2022). Intention to purchase electric vehicles: Evidence from an emerging market. Research in Transportation Business & Management, 43, 1-10.
• Ullah, I., Safdar, M., Zheng, J., Severino, A., & Jamal, A. (2023). Employing bibliometric analysis to identify the current state of the art and future prospects of electric vehicles. Energies, 16(5), 1-24.
• United Nations [UN]. (2015). Paris Agreement. New York.
• Upadhyay, N., & Kamble, A. (2023). Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response. Technological Forecasting and Social Change, 189, 1-15.
• U.S. Federal Highway Administration. (2022). The national electric vehicle infrastructure (NEVI) formula program guidance, No: HCC/HEP, Washington.
• Vafaei-Zadeh, Wong, T-K., Hanifah, H., Teoh, A. P., & Nawaser, K. (2022). Modelling electric vehicle purchase intention among generation Y consumers in Malaysia. Research in Transportation Business & Management, 43, 1-13.
• Venkatesh, V., Morris, M. G., Davis G. B. & Davis, F. D. (2003), User acceptance of information technology: Toward a unified view. Management Information Systems Quarterly. 27, 425-478.
• Wang, N., Tang, L., & Pan, H. (2018). Analysis of public acceptance of electric vehicles: An empirical stduy in Shanghai. Technological Forecasting and Social Changce, 126, 284-291.
• Wang, S., & Kim, H-K. (2023). The impacts of carbon-neutral Renewable energy characteristics on purchase intention: Focusing on Chinese electric vehicles. Journal of Logistics, Informatics and Service, 10(1), 203.
• Wang, Z., Zhao, C., Yin, J., & Zhang, B. (2017). Purchasing intentions of Chinese citizens on new energy vehicles: How should one respond to current preferential policy?. Journal of Cleaner Production, 161, 1000-1010.
• World Intellectual Property Organization. (2023). Global innovation index 2023 innovation in the face of uncertainty. Geneva.
• Wu, D., Yu, L., Zhang, Q., Jiao, Y., & Wu, Y. (2021). Materialism, Ecological Consciousness and purchasing intention of electric vehicles: An empirical analysis among Chinese consumers. Sustainability, 13(5), 1-19.
• Xia, H., Zhang, X. (2022). The market disruption path of green-oriented trajectory-transformed technology innovation: A study of consumer lifestyles during the “chasm” in China’s electric vehicle market. Sustainability, 14(14), 1-27.
• Xie, R., An, L., & Yasir, N. (2022). How innovative characteristics influence consumers’ intention to purchase electric vehicle: A moderating role of lifestyle. Sustainability, 14(8), 1-24.
• Xu, Y., Zhang, W., Bao, H., Zhang, S., & Xiang, Y. (2019). A SEM–Neural network approach to predict customers’ intention to purchase battery electric vehicles in China’s Zhejiang province. Sustainability, 11, 1-19.
• Yang, C., Tu, J-C., Jiang, Q. (2020). The influential factors of consumers’ sustainable consumption: A case on electric vehicles in China. Sustainability, 12(8), 1-16.
• Yan, Q., Qin, G., Zhang, M., & Xiao, B. (2019). Research on real purchasing behavior analysis of electric cars in Beijin based on structural equation modeling and multinomial logit model. Sustaimability, 11(20), 1-15.
• Ye, F., Kang, W., Li, L., & Wang, Z. (2021). Why do consumers choose to buy electric vehicles? A paired data analysis of purchase intention configurations. Transportation Research Part A: Policy and Practice, 14-27.
• Yeğin, T., & Ikram, M. (2022). Analysis of Consumers’ electric vehicle purchase intentions: An expansion of the theory of planned behavior. Sustainability, 14(19), 1-27.
• Zhang, L., Tong, H., Liang, Y., & Qin, Q. (2023). Consumer purchase intention of new energy vehicles with an extended technology acceptance model: The role of attitudinal ambivalence. Transportation Research Part A: Policy and Practice, 174, 1-14.
• Zhang, X., Bai, X., & Shang, J. (2018). Is subsidized electric vehicles adoption sustainable: Consumers’ perceptions and motivation toward incentive policies, environmental benefits, and risks. Journal of Cleaner Production, 192, 71-79.
• Zhang, X., Wang, K., Hao, Y., Fan, J., &Wei, Y. (2013). The impact of government policy on preference for NEVs: The evidence from China. Energy Policy, 61, 382-393.