THE INTERPLAY AMONG GREEN INNOVATIVE WORK BEHAVIOR, PSYCHOLOGICAL SAFETY, GREEN SHARED VISION, AND GREEN MARKET ORIENTATION OF EXPORTING FIRMS

Year 2025, Issue: 50, 341 - 376, 31.08.2025

Ayça Kübra Hızarcı

https://doi.org/10.14520/adyusbd.1711688

Abstract

This integrative study unveils and highlights the mechanism in which green innovative working behaviors of export department employees mediate the relationship between green shared vision and green market orientation, which is regulated by the extent of psychological safety. As a multilevel study, the sample captures 107 firms at organizational level and 215 employees at individual level questionnaires. The structural equation modelling by PLS is employed to test the developed hypotheses. The results reveal the importance of the green shared vision for green innovative working behavior and green market orientation, and the boosting effect of psychological safety on the relationship between green innovative working behavior and green market orientation. This study offers an in-depth understanding regarding the vital role of human capital in value creation through disclosing the role of export department employees in these interrelationships with a sustainable lens, which makes a contribution to microfoundational approach in the context of exporting.

Keywords

Green Shared Vision , Green Innovative Work Behavior , Green Market Orientation , Psychological Safety

Yeşil Yenilikçi Çalışma Davranışı, Psikolojik Güvenlik, Yeşil Paylaşımlı Vizyon ve İhracatçı Firmaların Yeşil Pazar Yönelimi Arasındaki Etkileşim: Mikro Temel Yaklaşım

Abstract

Mikro temel yaklaşımdan yararlanan bu bütünleştirici çalışma, ihracat departmanı çalışanlarının yeşil yenilikçi çalışma davranışlarının, psikolojik güvenliğin derecesi tarafından düzenlenen yeşil paylaşımlı vizyon ve yeşil pazar yönelimi arasındaki ilişkiye nasıl aracılık ettiğini ortaya koymaktadır. Çok seviyeli bir çalışma olarak, örneklem, organizasyon düzeyinde 107 firmayı ve bireysel düzeyde 215 çalışanı kapsamaktadır. Geliştirilen hipotezleri test etmek için PLS tarafından yapılan yapısal denklem modellemesi kullanılmıştır. Sonuçlar, yeşil paylaşımlı vizyonun yeşil yenilikçi çalışma davranışı ve yeşil pazar yönelimi için önemini ve psikolojik güvenliğin yeşil yenilikçi çalışma davranışı ile yeşil pazar yönelimi arasındaki ilişki üzerinde artırıcı etkisini ortaya koymaktadır. Bu çalışma, ihracat departmanı çalışanlarının bu karşılıklı ilişkilerdeki hayati rolünü sürdürülebilir bir bakış açısıyla ortaya koyarak, değer yaratmada insan sermayesinin önemli rolünü derinlemesine anlaşılmasını sağlayarak ihracat bağlamında mikro temelli yaklaşıma katkıda bulunmaktadır.

Keywords

Yeşil Paylaşılan Vizyon , Yeşil Yenilikçi Çalışma Davranışı , Yeşil Pazar Yönelimi , Mikro Temel , Psikolojik Güvenlik

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