Gastronomy-Oriented Public Relations Activities Carried Out By Local Governments: The Case of Gaziantep

Abstract

Yerel Yönetimler Tarafından Gerçekleştirilen Gastronomi Odaklı Halkla İlişkiler Faaliyetleri: Gaziantep Örneği

Abstract

Gastronomi alanındaki halkla ilişkiler faaliyetleri, bölgenin gastronomi potansiyelini tanıtma, turizmi teşvik etme, yerel lezzetleri ve kültürü vurgulama amacıyla kullanılan kampanyaları kapsar. Bu kampanyalar, bölgenin gastronomi turizmi çekiciliğini artırarak ziyaretçi sayısını artırmayı hedeflerken aynı zamanda toplulukları bir araya getirerek sosyal bağları güçlendirir ve yerel ekonomiye katkı sağlar. Çalışmanın amacı yerel yönetimlerin halkla ilişkiler faaliyetlerinde gastronominin ne şekilde kullanıldığının belirlenmesi ve 2015 yılında UNESCO Yaratıcı Şehirler Ağına Gastronomi alanında dâhil olan Gaziantep üzerinden bu uygulamaların incelenmesidir. Çalışma kapsamında öncelikle literatür taraması yapılarak gastronominin yerel yönetimler tarafından ne şekilde halkla ilişkiler unsuru olarak kullanıldığı ortaya konulmuştur. Ardından Gaziantep’te doğrudan yerel yönetim tarafından ve yerel yönetimle işbirliği halinde gerçekleştirilen gastronomi temalı halkla ilişkiler faaliyetleri Gaziantep Büyükşehir Belediyesi websitesi ve sosyal medya hesapları taranarak derlenmiş ve faaliyetlerle ilgili güçlü yönler ve geliştirilmesi gerekenler çalışmanın sonuç ve öneriler bölümünde aktarılmıştır. Çalışma, yerel yönetimlerin gastronomi alanındaki halkla ilişkiler faaliyetlerini detaylı bir şekilde ele alarak literatüre katkı sunmanın yanı sıra, Gaziantep özelinde gerçekleştirilen gastronomi temalı halkla ilişkiler faaliyetlerinin daha etkin hale getirilmesine yönelik somut öneriler içermektedir.

Keywords

• Halkla İlişkiler
• Yerel yönetimler
• gastrohalkla ilişkiler
• Gaziantep.

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