Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops

Ülker Can

doi:10.30519/ahtr.1656746

Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops

Abstract

This study was conducted to understand the relationships among physical servicescape, hedonic value, consumer well-being perception and willingness to pay more in the local coffee shops. Structural equation modeling was employed to analyze the research model. Surveys were carried out at local coffee shops where located in the four largest shopping malls in Ankara were visited and 410 volunteer customers provided data for the study. This study's findings suggest that ambient conditions, facility aesthetics, layout and seating comfort are four elements of physical servicescape have significant impact on hedonic value. While consumer well-being is predicted by hedonic value, consumer well-being also significantly predicts willingness to pay more. The most important findings of the present study were full mediation effect of consumer well-being in the relationship between the physical servicescape and pay more. The analysis conducted to determine whether the willingness to pay more differs between first-time and repeat customers revealed that first-time customers are more willing to pay than repeat customers.

Keywords

Ethical Statement

Ethics committee approval was received from Batman University for this study (Date: 2025/03-ll).

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Ülker Can ^*
0000-0001-8244-5190
Türkiye

Early Pub Date

September 4, 2025

Publication Date

-

Submission Date

March 12, 2025

Acceptance Date

July 15, 2025

Published in Issue

Year 2026 Number: Advanced Online Publication

DOI

https://doi.org/10.30519/ahtr.1656746

IZ

https://izlik.org/JA34FM64CL

Cite

RIS / Bibtex

APA

Can, Ü. (2025). Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops. Advances in Hospitality and Tourism Research (AHTR), Advanced Online Publication. https://doi.org/10.30519/ahtr.1656746

AMA

1.Can Ü. Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops. Advances in Hospitality and Tourism Research (AHTR). 2025;(Advanced Online Publication). doi:10.30519/ahtr.1656746

Chicago

Can, Ülker. 2025. “Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication. https://doi.org/10.30519/ahtr.1656746.

EndNote

Can Ü (September 1, 2025) Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops. Advances in Hospitality and Tourism Research (AHTR) Advanced Online Publication

IEEE

[1]Ü. Can, “Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops”, Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, Sept. 2025, doi: 10.30519/ahtr.1656746.

ISNAD

Can, Ülker. “Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops”. Advances in Hospitality and Tourism Research (AHTR). Advanced Online Publication (September 1, 2025). https://doi.org/10.30519/ahtr.1656746.

JAMA

1.Can Ü. Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops. Advances in Hospitality and Tourism Research (AHTR). 2025. doi:10.30519/ahtr.1656746.

MLA

Can, Ülker. “Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, Sept. 2025, doi:10.30519/ahtr.1656746.

Vancouver

1.Ülker Can. Paying More for The Experience: The Role of Servicescape, Hedonic Value, and Well-Being in Coffee Shops. Advances in Hospitality and Tourism Research (AHTR). 2025 Sep. 1;(Advanced Online Publication). doi:10.30519/ahtr.1656746

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