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Gen Z's Online Hotel Booking Intention Explored via SOR Framework

Year 2026, Issue: Advanced Online Publication , 30.01.2026

Karan Berry

https://doi.org/10.30519/ahtr.1665987
https://izlik.org/JA56RZ47KL

Abstract

This study employs Stimulus-Organism-Response (SOR) framework to explain the online hotel booking (OHB) intent of Generation Z (Gen Z), who constitute a substantial and growing share of the travel market due to their unique preferences and digital competency. It could assist OHB platforms to remain on the forefront of evolving travel patterns and adapt the shifts in consumer behaviour. In order to explain the underexplored formative nature of Stimulus, it envisions it as a second order construct defined as influence (INF) composed of the key elements (privacy and safety, convenience, online reviews, price and promotional offers, platform’s reputation) which influence the affective and cognitive state or the perceived value (PV) representing the Organism, and ultimately the booking intention (BI) portraying the Response. Data collected through a well-designed, self- administered questionnaire utilizing snowball sampling methodology within Pune- recognized as a pivotal hub for educational and information technology advancements in India, is subjected to analysis while ensuring precise measurement specifications of the constructs within the PLS-SEM. The study's results highlight the critical role of PV as a significant and complementary partial mediator between INF and BI. The implications delineate the scope and feasibility of OHB platforms to cater to this technologically adept market segment more efficiently by enhancing their website functionalities, marketing strategies, and provision of services.

Keywords

Booking intention Consumer behaviour Gen Z Online hotel booking Perceived value SOR framework

Thanks

Author acknowledges the value of time and patience, devoted by the respondents to fill up the questionnaire.

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There are 120 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Article
Authors

Karan Berry 0000-0002-8641-5228

Submission Date March 26, 2025
Acceptance Date December 22, 2025
Early Pub Date January 30, 2026
Publication Date January 30, 2026
DOI https://doi.org/10.30519/ahtr.1665987
IZ https://izlik.org/JA56RZ47KL
Published in Issue Year 2026 Issue: Advanced Online Publication

Cite

APA Berry, K. (2026). Gen Z’s Online Hotel Booking Intention Explored via SOR Framework. Advances in Hospitality and Tourism Research (AHTR), Advanced Online Publication. https://doi.org/10.30519/ahtr.1665987

Aim & Scope

AHTR aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. 

The journal covers applied research studies and review articles, both in a format of full-length article and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High quality review articles that address latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research.

AHTR will also welcome commentary in response to published articles. 

All papers are subject to double blind peer review process based on an initial screening by the editor criteria for evaluation include significant contribution to the field, conceptual quality, appropriate methodology and clarity of exposition. 

As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to;

Topics

  • Hospitality and Tourism Management
  • Information Systems and Technology
  • Global Issues and Cultural Studies
  • Innovations in Hospitality and Tourism
  • Financial Management
  • Marketing Management
  • Developments of Conceptual Models and Constructs
  • Future Trends in the Hospitality and Tourism
  • Human Resources Management
  • Operational Management
  • Strategic Management
  • National and International Legislation
  • Restaurant Management
  • Beverage Management
  • Consumer Behavior
  • The Relationship between Hospitality and Tourism
  • Recreation Management
  • Leisure Studies
  • Hospitality and Tourism Education
  • Travel and Transportation
  • Tourist Guiding

Submissions should be uploaded with separate Microsoft Word type files, respectively: (1) Title page, (2) Main Document and References. Tables and figures should be embedded in the main document.

Manuscripts which are submitted to AHTR should not be submitted for the consideration of publication at the same time for another journal.

The originality of the submissions is checked with plagiarism detection software. Our policy for similarity levels is the similarity with each source should not exceed 1% and total similarity should not exceed 15%. To avoid desk rejection, authors might consider checking the similarity level before submission. 

References should be presented in APA style. DOI numbers and/or website links should be provided for each source in the references list.


Article Structure

Submission should be uploaded with separate Microsoft Word type of files, respectively: (1) Title Page, (2) Main Document and References. Tables and figures should be embedded in the main document. Manuscripts which are submitted to AHTR should not be submitted for the consideration of publication at the same time for another journal. 

Manuscripts should be written in English and not exceed 10,000 words. For research notes, the length limit of the manuscript is 3,000 words.

Title page consists of the title of a manuscript which is not more than ten words (in bold uppercase letters in Times News Roman 12 type size), author(s) name, present position, complete postal address, telephone/fax numbers and e-mail address of each author. Corresponding author and ordering of the author(s) should be indicated. Acknowledgments, if there are, can be cited here.

In the abstract authors should in brief, but clear manner, state the main purpose of the research, the significant results obtained as well as conclusions they have derived from the study. It is essential for the abstract to be conceptualized in a manner that it provides an audience with a clear insight into the topic and main points of the manuscript. An abstract should be free of references (whenever possible) and English-spelling errors. Length of the abstract should not exceed 200 words. 

After the abstract part, maximum 6 keywords should be provided. When deciding on the keywords authors should bear in mind that these would be used for indexing purposes.

Main Document should start with title of the manuscript (in bold all uppercase letters in Times News Roman 12 type size), abstract and keywords. A manuscript should be conceptualized into following parts: Introduction, Literature review, Methodology, Results and Discussions and/or Conclusion. 


Introduction part of the study should provide a general overview of the importance of the topic that is going to be covered in the manuscript. Readers should have an insight into the topic and reasons for conducting the current study. After introducing the topic, the research aim should be clearly stated. At the end of the introduction part, the presentation of the paper structure should be provided with a short description of what is going to be addressed in each part of the manuscript. Authors are advised to avoid reviewing the literature and detail description of the methodology in this part of the paper.

 

Literature review: At this part of the manuscript, previous similar studies conducted in the related field should be reviewed. Authors should in briefly elaborate on topic and concepts, theoretical models and framework as well as methodology being used, with the appropriate overview of the results obtained from these studies. It is important to clearly point out to the gap in the literature and contribution that the current study will have on the overall body of knowledge. Based on what is presented in the current part of the manuscript, related hypothesis or research questions should be derived and presented.

  

Methodology part should be reserved for description of research design and method used to answer to study’s research questions. It is expected that the appropriate literature for using the related method is presented. In addition, it is essential to pay attention to the issues such as explaining the characteristics of settings in which the study is conducted, sampling techniques as well as data collection method. The information on how were the questionnaires or interview questions derived should be provided in detail. In addition, the research analysis used in the current study, as well as the reasons for using this particular analysis should be presented. Descriptions mentioned in this part can be avoided in the case of an opinion piece.

 

Results: After the description of the methodology, results derived from the conducted data analysis should be presented at this part. What type of analysis was used as well as statistical tests, reliability and validity tests, should be properly explained at this part of the study. After that presentation of the results should come. Findings and hypotheses evaluations should be presented according to the research approach and analysis, with the appropriate elaboration on the same. Tables, graphics, and figures should be presented at this part as well. Authors should make sure not to overuse the tables, but to combine several statistical data into one table where possible.

 

Discussions and/or Conclusion: In this part, a brief overview of the results obtained in the study is presented. This part should start with a short turn on the research problem and how the findings of the current study address this problem. At the end of the conclusion part, theoretical and practical implications for future research and practitioners in the field should be provided. 


Major headings in the main document should be written in all uppercase letters and subheadings should be typed in bold upper and lowercase letters. Headings must be concise, with a clear indication of the distinction between the hierarchy of headings.

Manuscripts should not contain any direct reference to the author or co-authors that will reveal the author’s identity. Information about authors should only be cited on the title page for the purpose of blind reviewing.

Tables and Figures should be numbered and titled in a consistent manner in the main text. Tables and figures should be embedded in the main document. Footnotes to tables below the table body can be placed and indicated with superscript lowercase letters.

Acknowledgments should be included on the title page, as a footnote to the title or otherwise. Individuals or institutions who provided help during research should be listed here. Authors may use this part of the manuscript to thank those who contributed to the work on the current paper, to institution or people who provided financial support or permission to use the data analyzed in the manuscript.

Footnotes should be kept to a minimum for the flow of the text. Thus, footnotes should not be used more than five. Footnotes should be numbered consecutively throughout the article. Many word processors build footnotes into the text, and this feature may be used. Footnotes should not be included in the Reference list.

Formatting: Writing style of the overall main document should be Times News Roman 12 type size. Manuscripts should be written double-spaced (including references). Keep the layout of the text as simple as possible. Most formatting codes will be removed and replaced on processing the article. Manuscripts should be spell-checked and grammatically correct before final submission. Please include page numbers within your submission.

References should be presented in APA style. Authors should cite publications in the text: (Adams, 1965) using the first named author‘s name or (Chalip & Costa, 2012) citing both names of two, or (Chalip et al., 2012) when there are three or more authors. Every reference which is cited in the text should be also present in the reference list (and vice versa). For web references, as a minimum, the full URL should be given and the date when the reference was last accessed. Any further information, if known (DOI, author names, dates, reference to a source publication, etc.), should also be given. Web references can be listed separately (e.g., after the reference list) under a different heading if desired, or can be included in the reference list. At the end of the paper a reference list in alphabetical order should be supplied:

 

Reference to a Journal Publication;

Almeida, F., & Silva, O. (2020). The Impact of COVID-19 on Tourism Sustainability: Evidence from Portugal. Advances in Hospitality and Tourism Research, 8(2), 440-446. https://doi.org/10.30519/ahtr.775340 

Lu, P. H., & Su, C. S. (2018). A study of the factors influencing customers’ impulse buying behavior in restaurants. Advances in Hospitality and Tourism Research, 6(1), 47-67. https://doi.org/10.30519/ahtr.421377 

 

Reference to a book;

Kotler, P. (2006). Marketing for hospitality and tourism. Upper Saddle River, NJ: Pearson Prentice Hall.

Goldstone, P. (2001). Making the world safe for tourism. New Haven and London: Yale University Press.


Reference to internet sources;
Advances in Hospitality and Tourism Research (2021). Ethical principles and publication policy. Retrieved December 16, 2021, from https://dergipark.org.tr/en/pub/ahtr/policy


 For correct referencing through APA, below links can be advised for more information;

 http://supp.apa.org/style/PM6E-Corrected-Sample-Papers.pdf

 


Copyright

Author(s) should confirm the Copyright Contract and send it back to the editorial office. If their article is accepted for publication at AHTR, this process should be completed before its publication. By the contract, authors confirm that articles submitted to the journal have not been published before in their current or substantially similar form. All published articles are copyrighted by Akdeniz University, Faculty of Tourism.

All papers are subject to double blind peer review process based on an initial screening by the editor criteria for evaluation include a significant contribution to the field, conceptual quality, appropriate methodology and clarity of exposition. The publication of an article in a “double blind peer-reviewed” journal is essential in the development of a consistent and respected network of knowledge. In double blind peer-review, articles written by ‘prestigious’ or renowned authors are considered on the basis of the content of their papers, rather than on the author’s reputation. It is therefore essential to agree upon standards of expected ethical behaviour for all parties involved in the act of publishing: the authors, the journal editor, and the peer reviewers. The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of others that this has been appropriately cited or quoted. The following duties outlined for editors, authors and reviewers are developed by following COPE Code of Conduct for Journal Editors and Elsevier Guidelines for Publication Ethics and Malpractice Statement.

The Responsibilities of Editors

Publication Decisions: The editor is responsible for deciding which of the articles submitted to the journal will be published. The validation of the work in question and its importance to researchers and readers must always drive such decisions. The editor may be guided by the policies of the journal's editorial board and constrained by such legal requirements as shall then be in force regarding libel, copyright infringement and plagiarism. Current legal requirements regarding libel, copyright infringement, and plagiarism should also be considered. The editor will evaluate manuscripts without regard to the authors' race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy. The decision will be based on the paper’s importance, originality and clarity, and the study’s validity and its relevance to the journal's scope. The editor may confer with other editors or reviewers in making this decision.

Process Control: Editor must ensure that each manuscript is initially evaluated by the editor for originality, making use of appropriate software to do so. After passing this test, the manuscript is forwarded to two reviewers for single-blind peer review, each of whom will make a recommendation to accept, reject, or modify the manuscript. The review period will be up to 30 days.

Fair Play: The editor should evaluate manuscripts for their intellectual content without regard to race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors.

Confidentiality: The editor must ensure that information regarding manuscripts submitted by the authors is kept confidential. The editor and any editorial staff must not disclose any information about a submitted manuscript to anyone other than the corresponding author, reviewers, potential reviewers, other editorial advisers, and the publisher, as appropriate.

Disclosure and Conflicts of Interest: Unpublished materials disclosed in a submitted manuscript will not be used by the editor or the members of the editorial board for their own research purposes without the author's explicit written consent. Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage. Editors should restrain themselves (i.e. should ask a co-editor, associate editor or other members of the editorial board instead to review and consider) from considering manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or (possibly) institutions connected to the papers. Editors should require all contributors to disclose relevant competing interests and publish corrections if competing interests are revealed after publication. If needed, other appropriate action should be taken, such as the publication of a retraction or expression of concern.



The Responsibilities of Reviewers

Contribution to Editorial Decisions: The peer-reviewing process assists the editor and the editorial board in making editorial decisions and through the editorial communications with the author may also assist the author in improving the paper. Peer review is an essential component of formal scholarly communication, and lies at the heart of the scientific method.

Promptness: Any selected referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and withdraw from the review process, so that the manuscript could be sent to another reviewer.

Confidentiality: Information regarding manuscripts submitted by authors should be kept confidential and be treated as privileged information. Any manuscripts received for review must be treated as confidential documents. They must not be disclosed to or discussed with others except as authorized by the editor.

Standards of Objectivity: Reviews of submitted manuscripts should be conducted objectively. Personal criticism of the author is inappropriate and the reviewers should express their views clearly with supporting arguments.

Acknowledgment of Sources: Manuscript reviewers must ensure that authors have acknowledged all sources of data used in the research. Reviewers should identify cases in which relevant published work referred to in the paper has not been cited by the authors in the reference section. Any statement that an observation, derivation, or argument had been previously reported should be accompanied by the relevant citation. Reviewers should also notify the editor of any substantial similarity or overlap between the manuscript under consideration and any other published paper of which they have personal knowledge.

Disclosure and Conflict of Interest: Unpublished materials disclosed in a submitted manuscript must not be used in a reviewer’s own research without the express written consent of the author. Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage. Reviewers should not consider manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or institutions connected to the papers.

Process Scheduling: The process scheduling includes; developing a reviewer database, assignment of reviewers by the editors, submitting manuscripts to the journal by the authors and making an initial assessment by the editors if the paper is suitable for the journal and if peer review is warranted. After editors select reviewers and inviting them to review, the reviewers complete the review and provide recommendations and comments to the editor and authors. Continuation of the process scheduling includes; making the decision to accept the submission, ask authors for a revision or reject the submission by the editors. After editors base their rejections on negative recommendations in the peer review process, authors receive comments from the editors that describe some of the weaknesses of their submission. Ideally, authors consider these comments and revise the paper before they send it to another journal.

Contribution to the Quality of Work: The quality of the work includes originality of subject or application, appropriateness of methods, accuracy of mathematical equations and computations, validity of conclusions, organization of subject matter, clarity and communicational competence, so to be acceptable a manuscript must make a worthwhile and significant contribution to the advancement of knowledge. The reviewers’ professional, objective and thorough review process will contribute to the quality of work and enhance the quality of published research. 



The Responsibilities of Authors

Reporting Standards: Authors of original research reports should present an accurate account of the work performed as well as an objective discussion of its significance. Manuscripts will follow the submission guidelines of the journal. Underlying data should be represented accurately in the paper. A paper should contain sufficient detail and references to permit others to replicate the work. Fraudulent or knowingly inaccurate statements constitute unethical behaviour and are unacceptable.

Originality: Authors will submit only entirely original works, and will appropriately cite or quote the work and/or words of others. Publications that have been influential in determining the nature of the reported work should also be cited.

Multiple, Redundant, or Concurrent Publications: In general, manuscripts describing essentially the same research should not be published in more than one journal or primary publication. Submitting the same paper to more than one journal concurrently constitutes unethical publishing behaviour and is unacceptable. Manuscripts which have been published as copyrighted material elsewhere cannot be submitted. In addition, manuscripts under review by the journal should not be resubmitted to copyrighted publications. In general, an author should not submit for consideration in another journal a previously published paper. Publication of some kinds of articles (e.g. translations) in more than one journal is sometimes justifiable, provided certain conditions are met. The authors and editors of the journals concerned must agree to the secondary publication, which must reflect the same data and interpretation of the primary document. The primary reference must be cited in the secondary publication.

Acknowledgment of Sources: Authors should acknowledge all sources of data used in the research and cite publications that have been influential in research work. Information obtained privately, as in conversation, correspondence, or discussion with third parties, must not be used or reported without explicit, written permission from the source. Information obtained in the course of confidential services, such as refereeing manuscripts or grant applications, must not be used without the explicit written permission of the author of the work involved in these services.

Authorship of the Paper: Authorship should be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the reported study. All those who have made significant contributions should be listed as co-authors. Where there are others who have participated in certain substantive aspects of the research project, they should be acknowledged or listed as contributors. The corresponding author should ensure that all appropriate co-authors and no uninvolved persons are included in the author list. The corresponding author will also verify that all co-authors have approved the final version of the paper and have agreed to the submitted version of the manuscript and their inclusion of names as co-authors.

Changes to Authorship: Authors should consider carefully the list and order of authors before submitting their manuscript. Any change in the authorship list is not acceptable unless a clear reason communicated to the Editor. If you need to make a change to the authorship (any addition, deletion or rearrangement), please write to the Editor in Chief of the journal: (a) a clear reason for the change and (b) written confirmation (a signed letter) of all authors that they agree with the change. The author being added or removed should also send a written confirmation to the journal. Please note that a change is only possible before the manuscript has received a notification of acceptance and only if the change request has been approved by the journal Editor. No changes can be made after publication of the article.

Data Access and Retention: Authors may be asked to provide the raw data in connection with a paper for editorial review, and should be prepared to provide public access to such data, if practicable, and should in any event be prepared to retain such data for a reasonable time after publication. In any event, authors should ensure accessibility of such data to other competent professionals for at least ten years after publication (preferably via an institutional or subject-based data repository or other data centre), provided that the confidentiality of the participants can be protected and legal rights concerning proprietary data do not preclude their release.

Specifying the Used Fund: All authors should include a statement disclosing any financial or other substantive conflicts of interest that may be construed to influence the results or interpretation of their manuscript. All sources of financial support for the project should be disclosed. Examples of potential conflicts of interest which should be disclosed include employment, consultancies, stock ownership, honoraria, paid expert testimony, patent applications/registrations, and grants or other funding. Potential conflicts of interest should be disclosed at the earliest stage possible. 

Spell Checking: When an author discovers a significant error or inaccuracy in submitted manuscript, it is the author’s obligation to promptly notify the journal editor and cooperate with the editor to retract or correct the paper. If the editor learns from a third party that a published work contains a significant error, it is the obligation of the author to promptly retract or correct the paper or provide evidence to the editor of the correctness of the original paper. 

Copyright Agreement: Authors should take into account the rights related to the publication and distribution of research.

Avoiding the Practices that Harm the Environment: If the work involves the use of animal or human subjects, the author should ensure that the manuscript contains a statement that all procedures were performed in compliance with relevant laws and institutional guidelines and that the appropriate institutional committee(s) has approved them. Authors should include a statement in the manuscript that informed consent was obtained for experimentation with human subjects. The privacy rights of human subjects must always be observed and the author should avoid the practices that harm the environment.



Our Policy for Using AI in Academic Publishing

We acknowledge developments and sophistication in AI tools and strive to follow the best practice standards and policies to ensure integrity, transparency, and accountability of academic publishing. These policies delineate the responsibilities and permissible usage of AI tools for authors, reviewers, and editors.

For Authors

Authors are responsible for the originality, validity, and integrity of their submissions. AI tools may assist with tasks such as language improvement, literature classification, and idea generation but should not replace core responsibilities, such as generating original research data or writing without thorough human oversight. Authors must:
    • Disclose AI usage within their manuscripts, specifying the tool, version, purpose, and extent of use.
    • Avoid listing AI tools as co-authors, as authorship entails accountability and the ability to consent to publication.
    • Review AI outputs rigorously for accuracy and validity, avoiding issues such as plagiarism, fabrication, or improper attribution.
    • Use AI tools in compliance with ethical guidelines, ensuring no unauthorized image manipulation or data generation.
AI should not generate research data, critical content, or text that substitutes essential researcher contributions. Moreover, images, figures, and artwork created or altered using AI are prohibited unless explicitly disclosed and justified within the research methodology.

For Reviewers

Reviewers play a critical role in maintaining the confidentiality and integrity of the peer review process. When a researcher is invited to review another researcher’s paper, the reviewer takes on the responsibilities of the journal peer review process, considering the use of generative AI and AI-assisted technologies. Reviewers must:
    • Treat the manuscript as a confidential document. They must not upload manuscripts into AI tools as this may violate the authors’ confidentiality and intellectual property rights.
    • Remember the confidentiality requirement also applies to the peer review report, as it may include information about the manuscript or its authors. Therefore, reviewers must not upload their peer review     reports into AI tools, even if the intention is to improve language.
    • Ensure critical thinking and original assessment needed for peer review. They must not use AI to assist in the review of a paper as it is outside of the scope of AI technology and there is a risk that the     technology will generate incorrect, incomplete or biased evaluations about the manuscript.
    • Report any suspected misuse of AI in reviewed submissions to journal editors.




Open Access

Sharing of the research results is an important component of the research process; research can only advance by sharing the results, and the value of an investment in research is only maximized through wide use of its results. Open Access articles are free to all interested readers, and the publishers place no financial or copyright barriers between the readers and the article.

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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)

You are free to copy, distribute, display and perform the work as long as you give the original author(s) credit, do not use this work for commercial purposes, and do not alter, transform, or build upon this work.



Plagiarism Detection


Prevention of plagiarism is essential as it provides scientific and academic integrity. Therefore, Advances in Hospitality and Tourism Research (AHTR) Journal uses the Turnitin Plagiarism Detection Software for controlling plagiarism concerns. Our policy for similarity levels is the similarity with each source should not exceed 1% and total similarity should not exceed 15%. For avoiding desk rejection, authors might consider checking the similarity level before submission.

No submission and publication fees or page charges.
Authors do not pay any fee for submission or publication.

Citation Indexes

Emerging Sources Citation Index (ESCI)
CAB Abstract
SHERPA/RoMEO
ResearchBib
Scientific Indexing Services
OAJI
MIAR
DRJI
TR Dizin
DOAJ
Scopus

Editör

Default avatar
Yıldırım YILMAZ
Tourism
Beykan Çizel
Beykan ÇİZEL
Tourism

Editorial Office

Gürkan Aybek
Gürkan AYBEK
Tourism
Default avatar
Hatice KARAKAŞ
Tourism
Onur Selçuk
Onur SELÇUK
Tourism
Default avatar
Zeynep KARSAVURAN
Tourism

Editors-in-Chief

Beykan Çizel
Beykan ÇİZEL
Tourism
Default avatar
Yıldırım YILMAZ
Tourism Management

Co-Editors

Default avatar
Filareti KOTSİ
Hospitality Management, Tourism Marketing, Tourism Management
Edina Ajanovic
Edina AJANOVİC
Tourism, Tourism Marketing, Tourism Management

Editorial Office

Default avatar
Zeynep KARSAVURAN
Tourism
Gürkan Aybek
Gürkan AYBEK
Tourism, Gastronomy
Default avatar
Hatice KARAKAŞ
Tourism Sociology, Tourism, Tourism Marketing
Onur Selçuk
Onur SELÇUK
Cultural Geography, Recreation, Leisure and Tourism Geography, Quantitative Decision Methods , Multiple Criteria Decision Making, Cultural and Natural Heritage, Art History, Sustainable Tourism, Tourism Management


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