Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel

Tafadzwa Matiza; Anne Köchling

doi:10.30519/ahtr.1677973

Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel

Abstract

The model of goal-directed behaviour (MGB) is extended to delineate the hypothesised causal effect of long-distance travel desire on travel intention. The extended MGB also considered how socio-psychological factors impact long-distance travel intent in the desire-travel intention nexus. Data were generated via a quantitative online survey from a sample of N=2021 German citizens and were subjected to partial least squares-structural equation modelling. The study establishes the susceptibility of long-distance travel desire to socio-psychological variables and establishes that the subsequent effect of long-distance travel desire on travel intention is subject to the intervening effects of travel motivation and long-distance travel intent. Hence, the study extends MGB theory to the long-distance travel behaviour context and enhances the comprehension of the role of socio-psychological and behavioural appraisals in long-distance travel behaviour.

Keywords

Supporting Institution

This work was supported by the German Institute for Tourism Research at FH Westküste, Germany.

Ethical Statement

The study was approved by the Economic and Management Sciences - Research Ethics Committee (EMC-REC) of the North-West University, South Africa. Ethics number: N W U - 0 1 8 7 1 - 2 2 - A 4. Informed consent to participate in the study was in written form.

Thanks

This work is based on the research supported by the National Research Foundation (NRF). Any opinion, finding, conclusion or recommendation expressed in this material is that of the authors and the NRF does not accept any liability in this regard.

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Tafadzwa Matiza ^*
0000-0003-4084-8906
South Africa

Anne Köchling
0000-0001-8867-4373
Germany

Early Pub Date

June 29, 2026

Publication Date

-

Submission Date

April 17, 2025

Acceptance Date

June 4, 2026

Published in Issue

Year 2026 Number: Advanced Online Publication

DOI

https://doi.org/10.30519/ahtr.1677973

IZ

https://izlik.org/JA79RT77ZT

Cite

RIS / Bibtex

APA

Matiza, T., & Köchling, A. (2026). Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel. Advances in Hospitality and Tourism Research (AHTR), Advanced Online Publication. https://doi.org/10.30519/ahtr.1677973

AMA

1.Matiza T, Köchling A. Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel. Advances in Hospitality and Tourism Research (AHTR). 2026;(Advanced Online Publication). doi:10.30519/ahtr.1677973

Chicago

Matiza, Tafadzwa, and Anne Köchling. 2026. “Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication. https://doi.org/10.30519/ahtr.1677973.

EndNote

Matiza T, Köchling A (June 1, 2026) Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel. Advances in Hospitality and Tourism Research (AHTR) Advanced Online Publication

IEEE

[1]T. Matiza and A. Köchling, “Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel”, Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, June 2026, doi: 10.30519/ahtr.1677973.

ISNAD

Matiza, Tafadzwa - Köchling, Anne. “Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel”. Advances in Hospitality and Tourism Research (AHTR). Advanced Online Publication (June 1, 2026). https://doi.org/10.30519/ahtr.1677973.

JAMA

1.Matiza T, Köchling A. Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel. Advances in Hospitality and Tourism Research (AHTR). 2026. doi:10.30519/ahtr.1677973.

MLA

Matiza, Tafadzwa, and Anne Köchling. “Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, June 2026, doi:10.30519/ahtr.1677973.

Vancouver

1.Tafadzwa Matiza, Anne Köchling. Curb Your Desire?! Delineating German Tourist Conation Towards Long-Distance Travel. Advances in Hospitality and Tourism Research (AHTR). 2026 Jun. 1;(Advanced Online Publication). doi:10.30519/ahtr.1677973