Research Article

Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity

Number: Advanced Online Publication Early Pub Date: June 29, 2026

Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity

Abstract

Customer satisfaction and word-of-mouth publicity are well-known indicators of revisit intention. While strategies to ensure revisit intention in the hotel industry are common, rarely attention has been given to introducing healthcare facilities within hotels. This research attempts to explore the linkage between the hotel attributes – ‘presence of medical and wellness facility’, value for money, service quality, customer satisfaction, word-of-mouth and revisit intention. Data was collected from both international and domestic tourists using a structured questionnaire who visited West Bengal, a popular healthcare destination (Pilot study: n= 100, Main study: n=506). The findings highlight that service quality and presence of medical and wellness facilities in a hotel positively impact customer satisfaction and Satisfied customers share positive word-of-mouth regarding their hotel experience and tend to exhibit strong intentions to revisit. However, value for money does not have a significant impact on customer satisfaction. The present study has revealed that presence of medical and wellness facility in a hotel indirectly exerts a positive influence on revisit intention through customer satisfaction and word-of-mouth. The findings of the study are expected to motivate strategic decision makers in the hospitality industry to include medical and wellness facilities within the range of services offered by the hotel.

Keywords

References

  1. Abubakar, A. M., & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing & Management, 5(3), 192-201. https://doi.org/10.1016/j.jdmm.2015.12.005
  2. Adekunle, S. A., & Ejechi, J. O. (2018). Modelling repurchase intention among smartphones users in Nigeria. Journal of Modelling in Management, 13(4), 794-814. https://doi.org/10.1108/JM2-12-2017-0138
  3. Agag, G., Aboul-Dahab, S., Shehawy, Y.M., Alamoudi, H.O., Alharthi, M.D., & Abdelmoety, Z.H. (2022). Impacts of COVID-19 on the post-pandemic behaviour: the role of mortality threats and religiosity. Journal of Retailing and Consumer Services, 67, 102964. https://doi.org/10.1016/j.jretconser.2022.102964
  4. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control: From cognition to behavior (pp. 11-39). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-69746-3_2
  5. Ali, A., & Bhasin, J. (2019). Understanding customer repurchase intention in e-commerce: Role of perceived price, delivery quality, and perceived value. Jindal Journal of Business Research, 8(2), 142-157. https://doi.org/10.1177/2278682119850275
  6. Ali, B. J., Saleh, P. F., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., Noori, H. N., & Anwar, G. (2021). Impact of service quality on the customer satisfaction: Case study at online meeting platforms. International journal of Engineering, Business and Management, 5(2), 65-77. https://ssrn.com/abstract=3839031
  7. Ali, E. H., & Gaber, A. (2022). Influence of guest experience on word of mouth and revisit intentions in the Egyptian hotel industry. International Journal of Tourism and Hospitality Management, 5(1), 303-320. https://doi.org/10.21608/ijthm.2022.239699
  8. Alnawas, I., & Hemsley-Brown, J. (2019). Examining the key dimensions of customer experience quality in the hotel industry. Journal of Hospitality Marketing and Management, 1-29.https://doi.org/10.1080/19368623.2019.1568339

Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Early Pub Date

June 29, 2026

Publication Date

-

Submission Date

July 10, 2025

Acceptance Date

June 4, 2026

Published in Issue

Year 2026 Number: Advanced Online Publication

APA
Chatterjee, P., Sengupta, M., Datta, S., & Chattopadhyay, A. (2026). Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity. Advances in Hospitality and Tourism Research (AHTR), Advanced Online Publication. https://doi.org/10.30519/ahtr.1739285
AMA
1.Chatterjee P, Sengupta M, Datta S, Chattopadhyay A. Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity. Advances in Hospitality and Tourism Research (AHTR). 2026;(Advanced Online Publication). doi:10.30519/ahtr.1739285
Chicago
Chatterjee, Pratim, Mitali Sengupta, Smita Datta, and Abir Chattopadhyay. 2026. “Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication. https://doi.org/10.30519/ahtr.1739285.
EndNote
Chatterjee P, Sengupta M, Datta S, Chattopadhyay A (June 1, 2026) Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity. Advances in Hospitality and Tourism Research (AHTR) Advanced Online Publication
IEEE
[1]P. Chatterjee, M. Sengupta, S. Datta, and A. Chattopadhyay, “Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity”, Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, June 2026, doi: 10.30519/ahtr.1739285.
ISNAD
Chatterjee, Pratim - Sengupta, Mitali - Datta, Smita - Chattopadhyay, Abir. “Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity”. Advances in Hospitality and Tourism Research (AHTR). Advanced Online Publication (June 1, 2026). https://doi.org/10.30519/ahtr.1739285.
JAMA
1.Chatterjee P, Sengupta M, Datta S, Chattopadhyay A. Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity. Advances in Hospitality and Tourism Research (AHTR). 2026. doi:10.30519/ahtr.1739285.
MLA
Chatterjee, Pratim, et al. “Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity”. Advances in Hospitality and Tourism Research (AHTR), no. Advanced Online Publication, June 2026, doi:10.30519/ahtr.1739285.
Vancouver
1.Pratim Chatterjee, Mitali Sengupta, Smita Datta, Abir Chattopadhyay. Impact of Existence of Medical and Wellness Facilities in Hotels on Revisit Intention through Customer Satisfaction and Word of Mouth Publicity. Advances in Hospitality and Tourism Research (AHTR). 2026 Jun. 1;(Advanced Online Publication). doi:10.30519/ahtr.1739285


Follow us on our journal's social media account

 social-network-fb-logo-facebook-icon.png