Tourist Satisfaction: Relationship Analysis among its Antecedents and Revisit Intention

Abstract

This study aims to investigate the factors affecting tourists’ satisfaction and their revisit intention by randomly selecting 280 tourists from Pokhara, Nepal. Result of structural equation modeling confirmed the positive relationship between exogenous variables; hospitality service, the behavior of the people, and the cost of stay with tourist overall satisfaction. It further confirmed the significant positive association between tourist overall satisfaction and their intention to return. All the relations are statistically significant at the 5% level of significance. This study provides salient reference for future researcher, destination managers and policy makers of tourism industry of Nepal.

Keywords

• tourist satisfaction,revisit intention,Pokhara,hospitality,structural equation modelling

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