The Effects of Food-Related Motivation, Local Food Involvement, and Food Satisfaction on Destination Loyalty: The Case of Angeles City, Philippines

Year 2019, Volume: 7 Issue: 2, 238 - 257, 16.12.2019

Jean Paolo Lacap

https://doi.org/10.30519/ahtr.550600

Cited By: 8

Abstract

The paper examines the effect of
local food on loyalty of tourists on a destination. The participants were
identified using purposive method of sampling and these respondents comprised
of local and foreign tourists who have visited Angeles City. The research
design used was predictive-correlational method and partial least squares path
modelling was utilized to gauge the parameter estimates. The results showed
that food-related motivation positively affects local food involvement,
destination loyalty, and food satisfaction. It was also found out that local
food involvement is significantly and positively related to food satisfaction
and destination loyalty. Moreover, relationship between food satisfaction and
destination loyalty was found to be significant and positive. The mediation
analysis revealed that food satisfaction is a mediator on the link between
food-related motivation and destination loyalty and between local food
involvement and destination loyalty.

Keywords

local food, destination loyalty, food-related motivation, food satisfaction, local food involvement, food tourism

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