Gastronomic Identity of Gaziantep: Perceptions of Tourists and Residents

Year 2019, Volume: 7 Issue: 2, 167 - 187, 16.12.2019

Belma Suna , Maria D.alverez

https://doi.org/10.30519/ahtr.571666

Cited By: 15

Abstract

Tasting local flavours is often an
important motivation for tourists visiting a particular destination. A
destination’s richness in terms of cuisine increases its attractiveness and may
be an important element of its branding identity. Gaziantep is one of the
cities that is known for its gastronomy and unique foods. The purpose of this
research is to explore the concept of gastronomic identity, seeking to better
understand the elements that construct it in the case of Gaziantep. In
addition, the study looks at the differences between tourists and local
residents in relation to the gastronomic identity of this city. According to
the results, gastronomic identity is formed by four dimensions; namely
Gastronomic Culture and Reputation, Food Quality, Food Outlets and Gastronomic
Activities. Besides, significant differences between the tourists and residents
are found in the dimensions of Food Quality and Gastronomic Activities.

Keywords

Gastronomic Identity, Stakeholders, Gaziantep, Destination Branding, Destination Marketing

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