ADAPTATION OF THE SOCIAL MEDIA COMPETENCE SCALE FOR COLLEGE STUDENTS IN HIGHER EDUCATION TO TURKISH

Abstract

This study aims to adapt the Social Media Competence Scale for College Students (SMCS-CS) developed by Zhu et al. (2020) to Turkish. The scale is designed to assess the social media competencies of young adults in higher education. The SMCS-CS is a valid and reliable 5-point Likert type scale consisting of 28-items and 4-factors (technical usability, content interpretation, content generation, and anticipatory reflection). The original form of the SMCS-CS and its Turkish version were administered to a bilingual study group, and a high-level statistically significant correlation was found between the original and the adapted version (r=.895; p<.001). The Turkish version was administered to 339 young adults. 11 participants were excluded from the analysis based on the outliers. Confirmatory factor analysis (CFA) was conducted with the data from 328 participants. The CFA revealed that each item had a statistically significant load under related factors and the model goodness of fit indices (𝓧2=916.05; df=341; 𝓧2/df=2.686; RMSEA=0.072; GFI=0.827; CFI=0.939; SRMR=0.083; NFI=0.906; IFI=0.939; NNFI=0.932) were acceptable. In addition, the divergent and convergent criteria and heterotrait-monotrait (HTMT) correlation ratio analysis were conducted. Cronbach’s alpha (α) results for reliability were (0.73 ≤ α ≤ 0.85). The analyses showed that the Turkish version was valid and reliable. The limitations of the study were stated and suggestions for further research were made.

Keywords

• Scale adaptation
• social media
• competence scale
• higher education
• young adults

YÜKSEKÖĞRETİMDEKİ GENÇ YETİŞKİNLER İÇİN SOSYAL MEDYA YETERLİK ÖLÇEĞİNİN TÜRKÇEYE UYARLANMASI

Abstract

Bu araştırmada, yükseköğretimdeki genç yetişkinlerin sosyal medya yeterliklerini değerlendirmeye yönelik Zhu vd. (2020) tarafından geliştirilen “Social Media Competence Scale for College Students”ın (SMCS-CS) Türkçeye uyarlanması amaçlanmıştır. SMCS-CS, 28 madde ve 4 faktörden (teknik kullanılabilirlik, içerik yorumlama, içerik üretme, beklentisel düşünme) oluşan, 5’li Likert tipte geçerli ve güvenilir bir ölçektir. SMCS-CS’nin orijinal formu ve Türkçeye uyarlanan formu her iki dile hâkim bir çalışma grubuna uygulanmış ve iki form arasında yüksek düzeyde istatistiksel olarak anlamlı bir ilişki olduğu belirlenmiştir (r=,895; p<,001). Dil eşdeğerliği sağlanan uyarlanan form, toplam 339 lisans öğrencisine uygulanmıştır. Ancak, 11 katılımcıdan elde edilen veriler, uç değer analiz sonuçlarına göre analizden çıkarılmıştır. Toplam 328 katılımcıdan oluşan veri seti üzerinde doğrulayıcı faktör analizi (DFA) gerçekleştirilmiştir. DFA sonuçlarına göre maddelerin, ilgili faktörler altında istatistiksel olarak anlamlı yük değerlerine sahip olduğu ve model uyum indekslerinin (𝓧2=916,05; sd=341; 𝓧2/sd=2,686; RMSEA=0,072; GFI=0,827; CFI=0,939; SRMR=0,083; NFI=0,906; IFI=0,939; NNFI=0,932) kabul edilebilir değer aralıklarında olduğu belirlenmiştir. Buna ek olarak, yakınsama ve ayırt edici geçerlilik kriterleri ile heterotrait-monotrait (HTMT) korelasyon oranı analiz sonuçları incelenmiştir. Güvenirlik değerlendirmesi için Cronbach alfa (α) katsayıları (0,73 ≤ α ≤ 0,85) incelenmiştir. Sonuçta, orijinal ölçek yapısı uyarlanan form için doğrulanan, geçerli ve güvenilir bir ölçme aracı elde edilmiştir. Ayrıca ileri araştırmalar için öneriler sunulmuş ve araştırmanın sınırlılıkları özetlenmiştir.

Keywords

• Ölçek uyarlama
• sosyal medya
• yeterlik ölçeği
• yükseköğretim
• genç yetişkinler

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