Research Article

Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR

Volume: 53 September 29, 2026

Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR

Abstract

Purpose: This study examines the capacity of virtual reality to generate empathy through a comparative analysis of Body of Mine and MAYA: Birth of a Superhero. It argues that virtual reality (VR) should not be understood as an automatic “empathy machine,” but as a medium in which empathic effect depends on embodiment, narrative design, representation, user positioning, and ethical framing. Design/methodology/approach: The study adopts a qualitative literature review, theoretical synthesis, and comparative case analysis. It discusses affective, cognitive, and behavioural dimensions of empathy alongside embodiment, presence, avatar ownership, and narrative transportation. The review also considers studies on VR empathy, body ownership illusions, avatar-mediated attitude change, immersive storytelling, and VR ethics. Findings: The analysis shows that Body of Mine creates a bodily and reflective encounter through motion, face, and eye tracking combined with trans testimonies. MAYA, by contrast, transforms menstrual taboo into a mythopoetic, feminist, and symbolic superhero narrative. Together, the cases show that VR empathy cannot be reduced to a single technical or aesthetic formula. Research limitations/implications: The study is based on a literature-informed, paratextual analysis rather than direct experience of the two works or original user-experience data. Future research may examine these experiences through direct observation, interviews, focus groups, or pre-test/post-test designs. Practical implications: The findings suggest that ethical representation, community participation, post-experience reflection, and concrete calls to action can strengthen empathic VR design. Originality/value: The article moves beyond the “empathy machine” discourse by comparing realistic and symbolic embodiment within an integrated technical, narrative, and ethical framework

Keywords

References

  1. Ahn, S. J. (Grace), Bailenson, J. N., & Park, D. (2014). Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior. Computers in Human Behavior, 39, 235–245. https://doi.org/10.1016/j.chb.2014.07.025
  2. Ahn, S. J. (Grace), Le, A. M. T., & Bailenson, J. (2013). The Effect of Embodied Experiences on Self-Other Merging, Attitude, and Helping Behavior. Media Psychology, 16(1), 7–38. https://doi.org/10.1080/15213269.2012.755877
  3. Amatya, P., Ghimire, S., Callahan, K. E., Baral, B. K., & Poudel, K. C. (2018). Practice and lived experience of menstrual exiles (Chhaupadi) among adolescent girls in far-western Nepal. PLOS ONE, 13(12), e0208260. https://doi.org/10.1371/journal.pone.0208260
  4. American Psychiatric Association. (2022). Diagnostic and statistical manual of mental disorders (5th ed., text rev.).
  5. Bailenson, J. (2018). Experience on Demand. W.W. Norton.
  6. Banakou, D., Groten, R., & Slater, M. (2013). Illusory ownership of a virtual child body causes overestimation of object sizes and implicit attitude changes. Proceedings of the National Academy of Sciences, 110(31), 12846–12851. https://doi.org/10.1073/pnas.1306779110
  7. Banakou, D., Hanumanthu, P. D., & Slater, M. (2016). Virtual Embodiment of White People in a Black Virtual Body Leads to a Sustained Reduction in Their Implicit Racial Bias. Frontiers in Human Neuroscience, 10. https://doi.org/10.3389/fnhum.2016.00601
  8. Batson, C.D. (2009). These Things Called Empathy: Eight Related but Distinct Phenomena | The Social Neuroscience of Empathy. In The social neuroscience of empathy (p. 15). MIT Press. https://academic.oup.com/mit-press-scholarship-online/book/17345/chapter-abstract/174799242?redirectedFrom=fulltext

Details

Primary Language

English

Subjects

Communication Technology and Digital Media Studies, New Communication Technologies, New Media, Communication and Media Studies (Other)

Journal Section

Research Article

Publication Date

September 29, 2026

Submission Date

July 7, 2026

Acceptance Date

August 17, 2026

Published in Issue

Year 2026 Volume: 53

APA
Dönmez, S. C. (2026). Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR. Akdeniz Journal of Communication Studies, 53, 21-40. https://doi.org/10.31123/ajcs.1989163
AMA
1.Dönmez SC. Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR. AJCS. 2026;53:21-40. doi:10.31123/ajcs.1989163
Chicago
Dönmez, Servet Can. 2026. “Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR”. Akdeniz Journal of Communication Studies 53 (September): 21-40. https://doi.org/10.31123/ajcs.1989163.
EndNote
Dönmez SC (September 1, 2026) Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR. Akdeniz Journal of Communication Studies 53 21–40.
IEEE
[1]S. C. Dönmez, “Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR”, AJCS, vol. 53, pp. 21–40, Sept. 2026, doi: 10.31123/ajcs.1989163.
ISNAD
Dönmez, Servet Can. “Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR”. Akdeniz Journal of Communication Studies 53 (September 1, 2026): 21-40. https://doi.org/10.31123/ajcs.1989163.
JAMA
1.Dönmez SC. Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR. AJCS. 2026;53:21–40.
MLA
Dönmez, Servet Can. “Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR”. Akdeniz Journal of Communication Studies, vol. 53, Sept. 2026, pp. 21-40, doi:10.31123/ajcs.1989163.
Vancouver
1.Servet Can Dönmez. Beyond The Empathy Machine: Embodiment, Representation Ethics and Empathic Effect in VR. AJCS. 2026 Sep. 1;53:21-40. doi:10.31123/ajcs.1989163