The Facebook as a Tool of Online Personal Advertisement: The Case of Turkey

Abstract

The rapid developments in communication technologies take effect on the basis of individual as well as a marketing applications. Accordingly, a person benefit from an advetising practices on the point of she / he provide to awareness and theyself introduce to target group as ideally. A personal advertisements has seen to newspapers in the past, with developing of Internet and social networking sites at today. One of the most important of social networking is Facebook. It give to an opportunity of usage at the heart of interactivite to the whole visual, auditory and literary tools to its user as a different from traditional media. Individuals can introduce as effectively to other persons with via user profile and wall on the Facebook. In connection with, individuals can self advertised as online persons at the virtual world. Accordingly, a person is more active for own online advertisement different from other media. “The Facebook As a Tool of Online Personal Advertisement: The Case of Turkey” with an article entitled aim to show up “ Facebook has an important role as a online personal advertisement tool”. For this purpose, at this study used to content analysis method who creating by Jothi et. al. in 2011.

Keywords

• Facebook
• Online Personal Advertisement
• Person Brand.

Çevrimiçi Kişi Reklamının Bir Aracı olarak Facebook: Türkiye Örneği

Abstract

İletişim teknolojilerinde meydana gelen hızlı gelişmeler etkisini toplumsal ve bireysel ilişkiler temelinde de göstermektedir. Buna göre, birey toplumsallaşmasını gerçek hayattaki aile, okul, arkadaş yada grup çevresinde sağladığı gibi, gelişmiş teknolojinin sunduğu sosyal ağlar da onun bu evresini sanal bir dünyada gerçekleştirmesinde yardımcı olabilmektedir. Öyle ki, bu sanal dünya ona gerçek dünyadaki yüz yüze konuşmayı interaktif iletişim yapısı karşılıklı, görüntülü ya da sesli konuşma , arkadaş edinme, bir gruba ait olma gibi olanaklarıyla sağlamasına imkan vermektedir. Kişisel ilişkiler temelinde ise birey kendi kimliğini, isteklerini, beğenilerini, isyanlarını, tepkilerini de belki gerçek dünyada olmadığı kadar hızlı ve net bir biçimde gerçekleştirebilmektedir. Dolayısıyla bu, bireye özellikle sosyal ağ üzerinde görsel, yazınsal ve işitsel düzeyde kendi reklamını yapma imkanı vermektedir. Bu doğrultuda kendi bireysel reklamının oluşumunda birey diğer geleneksel mecralarda olmadığı kadar aktif hale gelmektedir. “The Facebook As a Tool of Online Personal Advertisement: The Case of Turkey” başlıklı makalede Facebook’un bireysel reklam aracı olarak da güçlü bir rolü olduğu içerik analizi yöntemi kullanılarak Facebook Türkiye kullanıcıları üzerinden açığa çıkarılması amaçlanmaktadır.

Keywords

• Facebook
• çevrimiçi kişi reklamı
• kişi markası.

References

1. Boyd, D. (2007). Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. MacArthur Foundation Series on Digital Learning-Youth, Identity, and Digital Media. David Buckhingham (ed.).Cambridge, MA:MIT Press.
2. Falkow, S. (2009). Social Media Strategy. http://expansionplus.com/pdf/expansion-plus-social- media-strategies.pdf. (02.04.2012.)
3. Fiore, A. T. & Donath. J. S. (April 24-29 2004). Online Personals: An Overview. CHI EA 2004. Vienna: Austria. ACM-I-58113-703-604-0004. http://www4.comp.polyu.edu.hk/~csehung/fyp0607/fd04.pdf, (02.05.2012).
4. Gallant, S., Loriann, W., Fisher, M. & Cox A. (2011). Mating Strategies and Self –Presentation in Online Personal Advertisement Photographys. Journal of Social, Evolutionary, and Cultural Psychology. 5 (1).,106-121.
5. Ginger, J. (November 29 2007). The Facebook Project Social Capital and The Chief. Diversity Research Project Assessing Campus Climate Ethnography of the University Initiative Student Conference http://www.thefacebookproject.com/research/jeff/publications/TheFacebookProjectSocial CapitalPresentation.pdf. (02.05.2012). Illinois at Urbana –Champaign. Jones
6. H. & Soltren., H. (2005). Facebook: Threats to Privacy.
7. http://groups.csail.mit.edu/mac/classes/6.805/student-papers/fall05-papers/facebook.pdf. 1-76. (02.03.2012).
8. Jothi, P.S., Neelamalar, M. & Prasad., R.S. (2011). Analysis of Social Networking Sites: A Study on Effective Communication Strategy in Developing Brand Communication. Journal of Media and Communication Studies. Vol. 3 ., No.7. 234-242.

9. Lucid, L. (2009). (Mis)Respresenting the Self in Online Dating. Mind Matters: The Wesleyan Journal of Psychology. Vol.4., 37-49. http://www.wesleyan.edu/psyc/mindmatters/volume04/Lucid,%20L..pdf. (07.01.2012).
10. McCorkindale, T. (2010). Can You the Writing on My Wall? A Content Analysis of the Fortune 50’s Facebook Social Networking Sites. Public Relations Journal. Vol.4, No.3, 1-13.
11. Woraman, O. (February, 2011). The Use of Websites and Social Networks For Consumer Products in Thailand. Proceedings of ASBBS Annual Conference: Las Vegas. Vol.18, No.1, 995-1005. http://asbbs.org/files/2011/ASBBS2011v1/PDF/O/OngkrutraksaW.pdf, (02.05.2012).
12. Vıčková, J. (2004). “Love Lines: Personal Advertisements in Australia and Canada.” M. Bucholz (Ed.). Poscolonial Subjects Canadian and Australian Perspectives. Torun : Wydawnictvo Universytetu Mikolaja Kopernika, 209-218. http://www.phil.muni.cz/stylistika/studie/love.pdf. (02.05.2012).
13. Zhao, S., Grasmuck, S. & Martin, J. (2008). Identity Construction on Facebook: Digital Empowerment in Anchored Relationships. Computers in Human Behavior. Vol.24.,Issue.5., 1816-1836. http://astro.temple.edu/~bzhao001/ Identity%20Construction%20on%20Facebook.pdf. (02.04.2012).