Research Article

#Bichectomy on Instagram: An Accuracy Analysis

Volume: 12 Number: 1 March 26, 2026
TR EN

#Bichectomy on Instagram: An Accuracy Analysis

Abstract

ABSTRACT Objective Social media platforms have become a popular source of information on medical and cosmetic procedures. However, the accuracy of such content is often questionable. This study aims to analyze the accuracy of Instagram posts related to bichectomy, assessing whether the content provides reliable information. Methods Data was collected from Instagram posts using the hashtags #bichectomy and #buccalfatremoval. The top 100 posts for each hashtag were analyzed based on the content creator, content focus, content type, number of likes and views, and accuracy of the claim(s). Accuracy was labeled as "objectively true," "selected facts," "minimal facts," "non-facts," or "false." Results 154 relevant posts were analyzed. The majority (61.04%) of these were labeled as "non-facts", 29.22% as "minimal facts," and 9.74% as "selected facts” with regards to the accuracy of the claim. None were labeled objectively true or false. Most posts (76.6%) featured before-and-after photos, with clinicians contributing 70.8% of the content. A statistically significant relationship was observed between accuracy of claim and content focus (p <0.001), but not with content creator (p = 0.536). Conclusion The study highlights the lack of evidence-based information on bichectomy on Instagram. Even clinicians frequently share biased, incomplete, or non-clinically supported information, which raises concerns about the reliability of Instagram as a source of medical information.

Keywords

Supporting Institution

None.

Ethical Statement

Ethical review board information: An Ethics Committee or Institutional Review Board approval was not required due to the use of publicly available data and the nature of the study not involving any human subjects or previously collected human material.

Thanks

None.

References

  1. 1. Samani P, Dungarwalla M, Bailey E. #Wisdomteeth: an analysis of 100 social media posts and a survey on patient perception. Br Dent J. 2020;228:711–6.
  2. 2. Gülbaşaran F, Özbağçıvan Ö, Kula İ, Şahin C. Content analysis of Turkish professional dermatologist accounts on Instagram, a social media platform. Turk Arch Dermatol Venereol. 2024;58:30–4.
  3. 3. da Silva Junior GB, Askari M, Dourado DXC, de Oliveira JGR, de Vasconcelos Filho JE. The Renal Health Instagram: An Analysis of Comments. Stud Health Technol Inf. 2020;270:781–5.
  4. 4. Graefen B, Hasanli S, Jabrayilov A, Alakbarova G, Tahmazi K, Gurbanova J, Fazal N. Instagram as a health education tool: Evaluating the efficacy and quality of medical content on Instagram in Azerbaijan. MedRxiv. 2023;
  5. 5. Rolls K, Massey D. Social media is a source of health-related misinformation. Evid-Based Nurs. 2021;24:46–46.
  6. 6. Bagadiya J. SocialPilot. 2024. 60+ Instagram Statistics Marketers Need to Know in 2024. Available from: https://www.socialpilot.co/instagram-marketing/instagram-stats
  7. 7. Lotto M, Sá Menezes T, Zakir Hussain I, Tsao SF, Ahmad Butt Z, P Morita P, Cruvinel T. Characterization of False or Misleading Fluoride Content on Instagram: Infodemiology Study. J Med Internet Res. 2022;24:e37519.
  8. 8. Ayranci F, Buyuk SK, Kahveci K, Sunar C. An Analysis of Instagram Posts about Genioplasty. J Consum Health Internet. 2021;25:275–82.

Details

Primary Language

English

Subjects

Oral and Maxillofacial Surgery

Journal Section

Research Article

Publication Date

March 26, 2026

Submission Date

July 21, 2025

Acceptance Date

October 7, 2025

Published in Issue

Year 2026 Volume: 12 Number: 1

APA
Agbulut, N. (2026). #Bichectomy on Instagram: An Accuracy Analysis. Akdeniz Tıp Dergisi, 12(1). https://doi.org/10.53394/akd.1747265
AMA
1.Agbulut N. #Bichectomy on Instagram: An Accuracy Analysis. Akd Med J. 2026;12(1). doi:10.53394/akd.1747265
Chicago
Agbulut, Nelli. 2026. “#Bichectomy on Instagram: An Accuracy Analysis”. Akdeniz Tıp Dergisi 12 (1). https://doi.org/10.53394/akd.1747265.
EndNote
Agbulut N (March 1, 2026) #Bichectomy on Instagram: An Accuracy Analysis. Akdeniz Tıp Dergisi 12 1
IEEE
[1]N. Agbulut, “#Bichectomy on Instagram: An Accuracy Analysis”, Akd Med J, vol. 12, no. 1, Mar. 2026, doi: 10.53394/akd.1747265.
ISNAD
Agbulut, Nelli. “#Bichectomy on Instagram: An Accuracy Analysis”. Akdeniz Tıp Dergisi 12/1 (March 1, 2026). https://doi.org/10.53394/akd.1747265.
JAMA
1.Agbulut N. #Bichectomy on Instagram: An Accuracy Analysis. Akd Med J. 2026;12. doi:10.53394/akd.1747265.
MLA
Agbulut, Nelli. “#Bichectomy on Instagram: An Accuracy Analysis”. Akdeniz Tıp Dergisi, vol. 12, no. 1, Mar. 2026, doi:10.53394/akd.1747265.
Vancouver
1.Nelli Agbulut. #Bichectomy on Instagram: An Accuracy Analysis. Akd Med J. 2026 Mar. 1;12(1). doi:10.53394/akd.1747265