Üniversite Öğrencilerinde Çevrimiçi Kumar Eğilimlerini Keşfetmek: Yeni Medya Okuryazarlığı Perspektifinden Bir Değerlendirme

Burak İli

doi:10.31123/akil.1625433

TR EN

Üniversite Öğrencilerinde Çevrimiçi Kumar Eğilimlerini Keşfetmek: Yeni Medya Okuryazarlığı Perspektifinden Bir Değerlendirme

Öz

Çevrimiçi kumar, mobil cihaz kullanımının yaygınlaşması ve yeni medya teknolojilerinin entegrasyonu ile hızla büyüyen küresel bir endüstri haline gelmiştir. İnternet üzerinden kolay erişim, anonimlik ve oyunlaştırma unsurlarının etkisiyle, çevrimiçi kumar giderek daha fazla birey tarafından tercih edilmekte ve sosyal, finansal, psikolojik etkileriyle dikkat çekmektedir. Bu araştırma, üniversite öğrencilerinin çevrimiçi kumar davranışlarını ve bu davranışların arkasındaki motivasyonel ve sosyal dinamikleri incelemeyi amaçlamaktadır. Çalışmanın temel problemi, çevrimiçi kumarın genç yetişkinler üzerindeki etkilerini anlamak ve yeni medya okuryazarlığının bu etkilerle nasıl başa çıkılabileceğini keşfetmektir. Araştırmada, çevrimiçi kumar oyunlarına başlama motivasyonları, oyun tercihleri, kazanç veya kayıp sonrası duygusal tepkiler, sosyal ve finansal yaşam üzerindeki etkiler ve kumar alışkanlıklarının sürdürülebilirliği gibi sorulara yanıt aranmaktadır. Araştırma, nitel bir yöntem olan fenomenolojik araştırma deseniyle gerçekleştirilmiş ve 12 üniversite öğrencisi ile derinlemesine mülakatlar yapılmıştır. Mülakatlar, MAXQDA 24 yazılımı ile analiz edilerek tematik bir inceleme yapılmıştır. Temel bulgular, çevrimiçi kumara başlama motivasyonlarında arkadaş tavsiyesi ve sosyal medyanın etkili olduğunu, slot oyunlarının ise kullanıcıları uzun süre platformda tutma potansiyeline sahip olduğunu ortaya koymaktadır. Ayrıca, çevrimiçi kumarın bireyler üzerindeki sosyal, finansal ve duygusal etkilerinin dinamik ve çok boyutlu olduğu anlaşılmıştır. Yeni medya okuryazarlığı, çevrimiçi kumar içerikleriyle ilgili farkındalık yaratma ve bu içeriklerin olumsuz etkilerini minimize etme açısından kritik öneme sahiptir.

Anahtar Kelimeler

Çevrimiçi Kumar , Yeni Medya Okuryazarlığı , Üniversite Öğrencileri , Slot Oyunları , MAXQDA 24

Exploring Online Gambling Tendencies among University Students: An Evaluation from the Perspective of New Media Literacy

Abstract

Online gambling has become a rapidly growing global industry with the widespread use of mobile devices and the integration of new media technologies. Facilitated access via the Internet, anonymity, and elements of gamification have led to an increasing preference for online gambling among individuals, drawing attention to its social, financial, and psychological impacts. This study aims to examine the online gambling behaviors of university students, and the motivational and social dynamics behind these behaviors. The primary research problem is to understand the impacts of online gambling on young adults and explore how new media literacy can address these effects. The study addresses questions related to motivations for engaging in online gambling, game preferences, emotional responses following wins or losses, impacts on social and financial lives, and the sustainability of gambling habits. The research was conducted using qualitative phenomenological research design, and in-depth interviews were conducted with 12 university students. Thematic analysis was performed on the interview data, using MAXQDA 24 software. The key findings indicate that peer recommendations and social media play significant roles in motivating individuals to start online gambling, and that slot games have the potential to keep users engaged on the platform for extended periods. Additionally, the study reveals that the social, financial, and emotional impacts of online gambling on individuals are dynamic and multifaceted. New media literacy is critically important in raising awareness about online gambling content and minimizing its negative effects.

Keywords

Online Gambling , New Media Literacy , University Students , Slot Games , MAXQDA 24

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Details

Primary Language

Turkish

Subjects

Communication and Media Studies (Other)

Journal Section

Research Article

Authors

Burak İli ^*
0000-0003-2816-101X
Türkiye

Early Pub Date

August 31, 2025

Publication Date

August 31, 2025

Submission Date

January 23, 2025

Acceptance Date

May 23, 2025

Published in Issue

Year 2025 Number: 49

DOI

https://doi.org/10.31123/akil.1625433

IZ

https://izlik.org/JA45YU27UF

APA

İli, B. (2025). Üniversite Öğrencilerinde Çevrimiçi Kumar Eğilimlerini Keşfetmek: Yeni Medya Okuryazarlığı Perspektifinden Bir Değerlendirme. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 49, 172-195. https://doi.org/10.31123/akil.1625433

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Journal of Akdeniz University Faculty of Communication is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC-BY-NC).

Üniversite Öğrencilerinde Çevrimiçi Kumar Eğilimlerini Keşfetmek: Yeni Medya Okuryazarlığı Perspektifinden Bir Değerlendirme

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Anahtar Kelimeler

Exploring Online Gambling Tendencies among University Students: An Evaluation from the Perspective of New Media Literacy

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