Research Article

The Investigation of Social Communication Apprehension and Motives for Social Network Sites Usage

Number: 23 June 15, 2015

The Investigation of Social Communication Apprehension and Motives for Social Network Sites Usage

Öz

The main purpose of this study is to investigate the possible connection between social network
sites (SNSs) usage and communication apprehensiveness or communication easiness. Survey
was conducted (N=229) to find a possible connection between communication apprehension
or easiness and the use of SNSs in addition to the motives for the use of some popular SNSs.
The survey was conducted at a private university in Turkey and probability sampling was used
to select the sample from the population. It was found that socially communicative individuals
connected to SNSs for long hours. Facebook users were drawn by two leading motives to use
Facebook: relaxing entertainment and professional advancement. Expressive information sharing
was the main reason why users connected to Twitter. The motives for using Google+ were
meeting with new people, and habitual pass time-companionship. Escapism and habitual pass
time-companionship motivate individuals to use SNSs more frequently and for long hours. On the
other hand, individuals who have a need for ‘meeting new people’ had more number of SNSs.
The findings were discussed by using several theoretical perspectives (e.g., the rich get richer,
and U&G) in the results section and included practical recommendations and further suggestions.

Anahtar Kelimeler

Communication apprehension,social network sites (SNSs),motives,uses and gratifications (U&G),and social media behaviours

References

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APA
Çelebi, S. İ. (2015). The Investigation of Social Communication Apprehension and Motives for Social Network Sites Usage. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 23, 115-134. https://doi.org/10.31123/akil.436880