Bypassing The Dominant Media By The ICTS: The Opportunities and Challenges facing a State Institution in Turkey
Abstract
The new media presents the opportunity of preparing institutional-autonomous news for the organisations that wish to ‘bypass’ the dominant media. In this article, ‘flexible new media opportunities’ is the relationship-communication of the political actors with their public through the media. The representation of the political actors in the dominant media often creates a gap between what these actors aim to convey in terms of political communication and what actually happens. Consequently, the interruption of the structural partiality of the dominant media creates within the communication of the ‘opponent’ politics and also shapes ‘flexible new media operations’. This situation will be exemplified with a case study of the ‘e-Memorandum’ 27 April 2007 that the Turkish Armed Forces (TAF) issued over the Internet. This example supports the argument that the new media opportunities facilitate the preparation of institutional-autonomous news that allows organisations and institutions to bypass the dominant media
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