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Collective Reputation: Synchronous Measurement of Different Stakeholders “A Research on the Perceptions of Internal and External Stakeholders of Academic Organizations”

Year 2013, Issue: 19, 45 - 59, 01.06.2013

Abstract

Today, as the meaning of sustainability has changed and the corporate governance approach has been adopted the concept of corporate reputation considered as a strategic resource especially for the decisional process of relationships with an organization becomes ctitically important for organizations. Therefore, it is important to clarify and analyse the concept of corporate reputation evaluated as a collective outcome of all individual stakeholder impressions. In this study it is aimed to analyse corporate reputation depending on perceptions of both internal and external stakeholders synchronous. The study supports the perception of collective corporate reputation and it also shows that both internal and external stakeholders share the same idea about the most important factor which creates this colective perception

References

  • Badenhausen, K. (1998). “Quantifying Brand Values.” Corporate Reputation Review 1: 48-51.
  • Balmer, J. M. T. ve Greyser, S. A. (2006). “Corporate Marketing – Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image and Corporate Reputation.” European Journal of Marketing 40 (7 – 8): 730 – 741 .
  • Barnett, M. L., Jermier, J. M. ve Lafferty, B. A. (2006). “Corporate Reputation: The Definitional Landscape.” Corporate Reputation Review 9: 26-38.
  • Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage.” Journal of Management 17: 99-120.
  • Basdeo, D. K., Smith, K. G., Grimm, C. M., Rindova , V. P. ve Derfus, P. J. (2006). “The Impact of Market Actions on Firm Reputation.” Strategic Management Journal 27: 1205 – 1219.
  • Bennett, R. ve Kottasz, R. (2000). “Practitioner Perceptions of Corporate Reputation: An Emprical Investigation.” Corporate Communication: An International Journal 5 (4): 224-235.
  • Bennett, R. ve Gabriel, H. (2001). “Reputation, Trust and Supplier Commitment: The Case of Shipping Company/Seaport Relations.” The Journal of Business and Industrial Marketing 16(6): 424-438.
  • Brammer, S. J. ve Pavelin, S. (2006). “Corporate Reputation and Social Performance: The Importance of Fit.” Journal of Management Studies 9 (1): 435 – 455 .
  • Bromley, D. B. (2001). “Relationships Between Personal and Corporate Reputation.” European Journal of Marketing 35(3/4): 316-334.
  • Bromley, D. B. (2002). “An Examination of Issues That Complicate the Concept of Reputation in Business Studies.” International Studies of Management & Organization 32(3): 65-81.
  • Caruana, A. (1997). “Corporate Reputation: Concept and Measurement.” Journal of Product and Brand Management 6(2): 109-118.
  • Cornelissen, J. (2000). “Corporate Image: An Audience Centred Model.” Corporate Communications: An International Journal 5(2): 119-125.
  • Cutlip, S. M., Center, A. H. ve Broom, G. M. (2000). Effective Public Relations. NJ: Prentice Hall.
  • Davies, G., Chun, R. ve da Silva, R. V. (2001). “The Personification Metaphor As a Measurement Approach for Corporate Reputation.” Corporate Reputation Review 4 (2): 113 – 127.
  • Deephouse, D. D. (2000). “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories.” Journal of Management 26(6): 1091-1112.
  • Dentchev, A. N. ve Heene A. (2004). “Managing the Reputation of Restructuring Corporations: Send the Right Signal to the Right Stakeholder.” Journal of Public Affairs 4(1): 56-70.
  • DiMaggio, P. J., ve Powell, W. W. (1983). “Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.” American Sociological Review 48, 1983, 147-160.
  • Dowling, G. (2002). Creating Corporate Reputation: Identify, Image, and Performance. Oxford: Oxford University Press.
  • Elsbach, K. D. (1994). “Managing Organizational Legitimacy in the California Cattle Industry: The Construction and Effectiveness of Verbal Accounts.” Administrative Science Quarterly 39(1): 57-88.
  • Fang, L. H. (2005). “Investment Bank Reputation and the Price and Quality of Underwriting Services.” The Journal of Finance 60(6): 2729 – 2761 .
  • Flanagan, D. J. ve O’Shaughnessy, C. (2005). “The Effect of Layoffs on Firm Reputation.” Journal of Management 31: 445-463.
  • Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.
  • Fombrun, C., Gardberg, N. A. ve Sever, J. (2000). “The Reputation Quotient: A Multi Stakeholder Measure Of Corporate Reputation.” The Journal of Brand Management 7(4): 241-255.
  • Fombrun, C. J. ve Rindova, P. V. (1996). Who’s tops and who decides? The social construction of corporate reputations. New York University: Stern School of Business.
  • Fombrun, C. J. ve Van Riel, C. B. M. (1997). “The Reputational Landscape.” Corporate Reputation Review 1(1/2): 5-13.
  • Fombrun, C. J. (1998). “Indices of Corporate Reputation: An Analysis of Media Rankings and Social Monitors’ Ratings.” Corporate Reputation Review 1: 327-340.
  • Fombrun, C. ve Shanley, M. (1990). “What’s in a Name? Reputation Building and Corporate Strategy.” Academy of Management Journal 33: 233-258.
  • Fortune Magazine (2005) http://money.cnn.com/magazines/fortune (28.10.2005).
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman/Ballinger.
  • Gibson, D., Gonzales, J. L. ve Castanon, J. (2006). “The Importance of Reputation and the Role of Public Relations.” Public Relations Quarterly 51(3): 15 – 18.
  • Gizir, S. (2007). “Üniversitelerde Örgüt Kültürü ve Örgüt-İçi İletişim Üzerine Bir Derleme Çalışması.” Kuram ve Uygulamada Eğitim Yönetimi Dergisi 50:247-268.
  • Gotsi, M. ve Wilson, A. (2001). “Corporate Reputation Management: Living the Brand.” Management Decision 39(2): 99-104.
  • Gray, A. ve Jenkıns, B. (1995). “From Public Administration to Public Management: Reassessing a Revolution.” Public Administration.
  • Handelman, J. M. ve Arnold, S. J. (1999). “The Role of Marketing Actions With a Social Dimension: Appeals to the Institutional Environment.” Journal of Marketing 63: 33-48.
  • Hardjono, T. ve de Klein, P. (2004). “Introduction on the European Corporate Sustainability Framework (ECSF).” Journal of Business Ethics 55: 99-113.
  • Haris Interactive, Fombrun, C. (2005). file://C:/Documents and Settings/b/Desktop/Corporate Reputation Quotient.htm (29.10.2005).
  • Highhouse, S., Brooks, M. E. ve Gregarus, G. (2009). “An Organizational Impression Management Perspective on the Formation of Corporate Reputations.” Journal of Management 35(6): 1481–1493.
  • Hui, L. T. (2008). “Combining Faith and CSR: A Paradigm of Corporate Sustainability.” International Journal of Social Economics 35(6): 449-465.
  • İşcan, Ö. F. ve Kayğın, E. (2009). “Kurumsal Yönetişim Sürecinin Gelişimi Üzerine Bir Araştırma.” Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 (2): 213-224.
  • Karakaya Şatır, Ç. (2011). “Sosyal (Enterprise) Düzey Bir stratejinin Gerekçeleri ve Halkla İlişkilerin Stratejik Halkla İlişkilere Dönüşümü” Halkla İlişkilerden Stratejik Halkla İlişkilere (içinde). Ed. Çiğdem Karakaya Şatır. Nobel Yayınevi, Kasım.
  • Kazoleas, D., Kim, Y. ve Moffitt, M. A. (2001). “Institutional Image: A Case Study.” Corporate Communications: An International Journal 6(4): 205-216.
  • Kowalski, T. J. (2000). “Cultural Change Paradigms and Administrator Communication.” Contemporary Education 71: 5-11.
  • Luoma, P. ve Goodstein, J. (1999). “Stakeholders and Corporate Boards: Institutional Influences on Board Composition and Structure.” Academy of Management Journal 42: 553-563.
  • MacMillan, K., Money, K., Sowning, S. ve Hillenbrand, C. (2005). “Reputation in Relationships: Measuring Experiences, Emotions, and Behaviors.” Corporate Reputation Review 8: 214-232.
  • Mahon, J. F. ve Wartick, S. L. (2003). “Dealing With Stakehoılders: How Reputation, Credibility and Framing Influence the Game.” Corporate Reputation Review 6 (1): 19.
  • Marens, R. S., Wicks, A. C. ve Huber, V. L. (1999). “Cooperating with the Disempowered: Using ESOPs to Forge a Stakeholder Relationship by Anchoring Employee Trust in Workplace Participation Programs.” Business & Society 38: 51-82.
  • Menteş, S. A. (2008). Kurumsal Yönetişim Etkinlik Ölçüm Aracı Olarak Tepe Yöneticisi Değişimi: Türkiye Uygulaması. Yayınlanmamış Doktora Tezi. İstanbul: İ. Ü. SBE.
  • Meyer, J. W. ve Rowan, B. (1991). “Institutionalized Organizations: Formal Structure as Myth and Ceremony.” The New Institutionalism in Organizational Analysis. Ed. W. W. Powell ve P. J. DiMaggio, 41-62. University of Chicago Press, Chicago.
  • Mintzberg, H. (1983). “The Case for Corporate Social Responsibility.” Journal of Business Strategy 4. Özer, A. (2006). “Yönetişim Üzerine Notlar.” Sayıştay Dergisi. 63: 59-89.
  • Patel, A.; Xavier, R. ve Broom, G. (2008). “Toward a Model of Organizational Legitimacy in Public Relations Theory and Practice.” Paper presented at the annual meeting of the International Communication Association. Sheraton, New York.
  • Petya P. (2008). “The Role of Corporate Reputation in the Stakeholder Decision-Making Process.” Business & Society 47(3).
  • Pfeffer, J. ve Salancik, G. (1978). The External Control of Organizations: A Resource Dependence Perspective. New York: Harper and Row.
  • Rhee, M. ve Haunschild, P. R. (2006). “The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry.” Organization Science 17(1): 101 – 117.
  • Rindova, V. P., Williamson, I. O. ve Petkova, A. P. (2010). “Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations.” Journal of Management 36(3): 610-619.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P. ve Sever, J. M. (2005). “Being Good Or Being Known: An Empirical Examination Of The Dimensions, Antecedents, and Consequences of Organizational Reputation.” Academy of Management Journal 48: 1033-1049.
  • Roberts, P. W. ve Dowling, G. R. (2002). “Corporate Reputation and Sustained Superior Financial Performance.” Strategic Management Journal 23: 1077-1094.
  • Ruef, M. ve Scott, W. R. (1998). “A Multidimensional Model of Organizational Legitimacy: Hospital Survival in Changing Institutional Environments.” Administrative Science Quarterly 43(4): 877-904.
  • Scott, W. R., Ruef, M., Mendel, P. J. ve Caronna, C. A. (2000). Institutional Change and Healthcare Organizations. Chicago: The University of Chicago Press.
  • Staw, B. M. ve Epstein, L. D. (2000). “What Bandwagons Bring: Effects of Popular Management Techniques on Corporate Performance, Reputation, and CEO Pay.” Administrative Sciences Quarterly 45: 523-556.
  • Steyn, B. (2011). “Halkla İlişkiler Stratejist Rolü.” Halkla İlişkilerden Stratejik Halkla İlişkilere (içinde). Ed. Çiğdem Karakaya Şatır. Nobel Yayınevi, Kasım.
  • Suchman, M. C. (1995). “Managing Legitimacy: Strategic and Institutional Approaches.” Academy of Management Review 20(3): 571-610.
  • Şatır, Ç. (2006). “Corporate Reputation: Its Nature and the Measurement on the Corporate Components of Reputation.” Corporate Communications: An International Journal 11(1).
  • Şatır, Ç. ve Erendağ Sümer. F. (2006). “Kurum İtibarının Bileşenleri Üzerine Bir Araştırma: Sağlık Hizmeti Üreten Bir Kamu Kurumunda İç Paydaşlar İtibarı Nasıl Algılıyor?” II. Ulusal Halkla İlişkiler Sempozyumu, 27-28 Nisan 2006, Kocaeli.
  • Turban, D. B. ve Greening, D. W. (1996). “Corporate Social Performance And Organizational Attractiveness to Prospective Employees.” Academy of Management Journal 40: 658-672.
  • Walker, K. (2010). “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory.” Corporate Reputation Review 12(4): 357–387.
  • Wartick, S. L. (2002). “Measuring Corporate Reputation: Definition and Data.” Business & Society 41(4): 271- 192.
  • Yang, S. ve Grunig, J. E. (2005). “Decomposing Organizational Reputation.” Journal of Communication Management 9(4): 305.
  • Zyglidopoulos, S. C. (2005). “The Impact of Downsizing on Corporate Reputation.” British Journal of Management 16: 253 – 259.

Farklı Paydaş Algılarının Eşzamanlı Ölçümü: Kolektif İtibar “Akademik Örgütlerin İç ve Dış Paydaşlarının Algıları Üzerine Bir Araştırma”

Year 2013, Issue: 19, 45 - 59, 01.06.2013

Abstract

Günümüzde örgütler için sürdürülebilirliğin anlamının değişmesi ve kurumsal yönetişim anlayışının benimsenmesiyle birlikte paydaşlar için meşruiyetin kanıtı olarak ve özellikle örgütle aktif bir ilişkiye girme kararı aşamasında stratejik bir kaynak olarak değerlendirilen kurumsal itibar kavramı örgütler için daha kritik bir önem taşımaya başlamıştır. Dolayısıyla, paylaşılan tüm bireysel paydaş izlenimlerinin kolektif sonucu olarak değerlendirilen kurumsal itibar kavramını açıklamak ve analiz etmek önemlidir. Bu araştırmada da akademik bir örgütün hem iç hem dış paydaşlarının eş zamanlı algılarına bağlı olarak kurumsal itibarı analiz etmek amaçlanmıştır. Çalışmanın sonucunda; kolektif kurumsal itibar algısının oluştuğu ve bu kolektif algıyı yaratan en önemli itibar bileşeni konusunda akademik örgütün iç ve dış paydaşlarının aynı görüşte olduğu tespit edilmiştir

References

  • Badenhausen, K. (1998). “Quantifying Brand Values.” Corporate Reputation Review 1: 48-51.
  • Balmer, J. M. T. ve Greyser, S. A. (2006). “Corporate Marketing – Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image and Corporate Reputation.” European Journal of Marketing 40 (7 – 8): 730 – 741 .
  • Barnett, M. L., Jermier, J. M. ve Lafferty, B. A. (2006). “Corporate Reputation: The Definitional Landscape.” Corporate Reputation Review 9: 26-38.
  • Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage.” Journal of Management 17: 99-120.
  • Basdeo, D. K., Smith, K. G., Grimm, C. M., Rindova , V. P. ve Derfus, P. J. (2006). “The Impact of Market Actions on Firm Reputation.” Strategic Management Journal 27: 1205 – 1219.
  • Bennett, R. ve Kottasz, R. (2000). “Practitioner Perceptions of Corporate Reputation: An Emprical Investigation.” Corporate Communication: An International Journal 5 (4): 224-235.
  • Bennett, R. ve Gabriel, H. (2001). “Reputation, Trust and Supplier Commitment: The Case of Shipping Company/Seaport Relations.” The Journal of Business and Industrial Marketing 16(6): 424-438.
  • Brammer, S. J. ve Pavelin, S. (2006). “Corporate Reputation and Social Performance: The Importance of Fit.” Journal of Management Studies 9 (1): 435 – 455 .
  • Bromley, D. B. (2001). “Relationships Between Personal and Corporate Reputation.” European Journal of Marketing 35(3/4): 316-334.
  • Bromley, D. B. (2002). “An Examination of Issues That Complicate the Concept of Reputation in Business Studies.” International Studies of Management & Organization 32(3): 65-81.
  • Caruana, A. (1997). “Corporate Reputation: Concept and Measurement.” Journal of Product and Brand Management 6(2): 109-118.
  • Cornelissen, J. (2000). “Corporate Image: An Audience Centred Model.” Corporate Communications: An International Journal 5(2): 119-125.
  • Cutlip, S. M., Center, A. H. ve Broom, G. M. (2000). Effective Public Relations. NJ: Prentice Hall.
  • Davies, G., Chun, R. ve da Silva, R. V. (2001). “The Personification Metaphor As a Measurement Approach for Corporate Reputation.” Corporate Reputation Review 4 (2): 113 – 127.
  • Deephouse, D. D. (2000). “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories.” Journal of Management 26(6): 1091-1112.
  • Dentchev, A. N. ve Heene A. (2004). “Managing the Reputation of Restructuring Corporations: Send the Right Signal to the Right Stakeholder.” Journal of Public Affairs 4(1): 56-70.
  • DiMaggio, P. J., ve Powell, W. W. (1983). “Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.” American Sociological Review 48, 1983, 147-160.
  • Dowling, G. (2002). Creating Corporate Reputation: Identify, Image, and Performance. Oxford: Oxford University Press.
  • Elsbach, K. D. (1994). “Managing Organizational Legitimacy in the California Cattle Industry: The Construction and Effectiveness of Verbal Accounts.” Administrative Science Quarterly 39(1): 57-88.
  • Fang, L. H. (2005). “Investment Bank Reputation and the Price and Quality of Underwriting Services.” The Journal of Finance 60(6): 2729 – 2761 .
  • Flanagan, D. J. ve O’Shaughnessy, C. (2005). “The Effect of Layoffs on Firm Reputation.” Journal of Management 31: 445-463.
  • Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press.
  • Fombrun, C., Gardberg, N. A. ve Sever, J. (2000). “The Reputation Quotient: A Multi Stakeholder Measure Of Corporate Reputation.” The Journal of Brand Management 7(4): 241-255.
  • Fombrun, C. J. ve Rindova, P. V. (1996). Who’s tops and who decides? The social construction of corporate reputations. New York University: Stern School of Business.
  • Fombrun, C. J. ve Van Riel, C. B. M. (1997). “The Reputational Landscape.” Corporate Reputation Review 1(1/2): 5-13.
  • Fombrun, C. J. (1998). “Indices of Corporate Reputation: An Analysis of Media Rankings and Social Monitors’ Ratings.” Corporate Reputation Review 1: 327-340.
  • Fombrun, C. ve Shanley, M. (1990). “What’s in a Name? Reputation Building and Corporate Strategy.” Academy of Management Journal 33: 233-258.
  • Fortune Magazine (2005) http://money.cnn.com/magazines/fortune (28.10.2005).
  • Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman/Ballinger.
  • Gibson, D., Gonzales, J. L. ve Castanon, J. (2006). “The Importance of Reputation and the Role of Public Relations.” Public Relations Quarterly 51(3): 15 – 18.
  • Gizir, S. (2007). “Üniversitelerde Örgüt Kültürü ve Örgüt-İçi İletişim Üzerine Bir Derleme Çalışması.” Kuram ve Uygulamada Eğitim Yönetimi Dergisi 50:247-268.
  • Gotsi, M. ve Wilson, A. (2001). “Corporate Reputation Management: Living the Brand.” Management Decision 39(2): 99-104.
  • Gray, A. ve Jenkıns, B. (1995). “From Public Administration to Public Management: Reassessing a Revolution.” Public Administration.
  • Handelman, J. M. ve Arnold, S. J. (1999). “The Role of Marketing Actions With a Social Dimension: Appeals to the Institutional Environment.” Journal of Marketing 63: 33-48.
  • Hardjono, T. ve de Klein, P. (2004). “Introduction on the European Corporate Sustainability Framework (ECSF).” Journal of Business Ethics 55: 99-113.
  • Haris Interactive, Fombrun, C. (2005). file://C:/Documents and Settings/b/Desktop/Corporate Reputation Quotient.htm (29.10.2005).
  • Highhouse, S., Brooks, M. E. ve Gregarus, G. (2009). “An Organizational Impression Management Perspective on the Formation of Corporate Reputations.” Journal of Management 35(6): 1481–1493.
  • Hui, L. T. (2008). “Combining Faith and CSR: A Paradigm of Corporate Sustainability.” International Journal of Social Economics 35(6): 449-465.
  • İşcan, Ö. F. ve Kayğın, E. (2009). “Kurumsal Yönetişim Sürecinin Gelişimi Üzerine Bir Araştırma.” Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 (2): 213-224.
  • Karakaya Şatır, Ç. (2011). “Sosyal (Enterprise) Düzey Bir stratejinin Gerekçeleri ve Halkla İlişkilerin Stratejik Halkla İlişkilere Dönüşümü” Halkla İlişkilerden Stratejik Halkla İlişkilere (içinde). Ed. Çiğdem Karakaya Şatır. Nobel Yayınevi, Kasım.
  • Kazoleas, D., Kim, Y. ve Moffitt, M. A. (2001). “Institutional Image: A Case Study.” Corporate Communications: An International Journal 6(4): 205-216.
  • Kowalski, T. J. (2000). “Cultural Change Paradigms and Administrator Communication.” Contemporary Education 71: 5-11.
  • Luoma, P. ve Goodstein, J. (1999). “Stakeholders and Corporate Boards: Institutional Influences on Board Composition and Structure.” Academy of Management Journal 42: 553-563.
  • MacMillan, K., Money, K., Sowning, S. ve Hillenbrand, C. (2005). “Reputation in Relationships: Measuring Experiences, Emotions, and Behaviors.” Corporate Reputation Review 8: 214-232.
  • Mahon, J. F. ve Wartick, S. L. (2003). “Dealing With Stakehoılders: How Reputation, Credibility and Framing Influence the Game.” Corporate Reputation Review 6 (1): 19.
  • Marens, R. S., Wicks, A. C. ve Huber, V. L. (1999). “Cooperating with the Disempowered: Using ESOPs to Forge a Stakeholder Relationship by Anchoring Employee Trust in Workplace Participation Programs.” Business & Society 38: 51-82.
  • Menteş, S. A. (2008). Kurumsal Yönetişim Etkinlik Ölçüm Aracı Olarak Tepe Yöneticisi Değişimi: Türkiye Uygulaması. Yayınlanmamış Doktora Tezi. İstanbul: İ. Ü. SBE.
  • Meyer, J. W. ve Rowan, B. (1991). “Institutionalized Organizations: Formal Structure as Myth and Ceremony.” The New Institutionalism in Organizational Analysis. Ed. W. W. Powell ve P. J. DiMaggio, 41-62. University of Chicago Press, Chicago.
  • Mintzberg, H. (1983). “The Case for Corporate Social Responsibility.” Journal of Business Strategy 4. Özer, A. (2006). “Yönetişim Üzerine Notlar.” Sayıştay Dergisi. 63: 59-89.
  • Patel, A.; Xavier, R. ve Broom, G. (2008). “Toward a Model of Organizational Legitimacy in Public Relations Theory and Practice.” Paper presented at the annual meeting of the International Communication Association. Sheraton, New York.
  • Petya P. (2008). “The Role of Corporate Reputation in the Stakeholder Decision-Making Process.” Business & Society 47(3).
  • Pfeffer, J. ve Salancik, G. (1978). The External Control of Organizations: A Resource Dependence Perspective. New York: Harper and Row.
  • Rhee, M. ve Haunschild, P. R. (2006). “The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry.” Organization Science 17(1): 101 – 117.
  • Rindova, V. P., Williamson, I. O. ve Petkova, A. P. (2010). “Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations.” Journal of Management 36(3): 610-619.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P. ve Sever, J. M. (2005). “Being Good Or Being Known: An Empirical Examination Of The Dimensions, Antecedents, and Consequences of Organizational Reputation.” Academy of Management Journal 48: 1033-1049.
  • Roberts, P. W. ve Dowling, G. R. (2002). “Corporate Reputation and Sustained Superior Financial Performance.” Strategic Management Journal 23: 1077-1094.
  • Ruef, M. ve Scott, W. R. (1998). “A Multidimensional Model of Organizational Legitimacy: Hospital Survival in Changing Institutional Environments.” Administrative Science Quarterly 43(4): 877-904.
  • Scott, W. R., Ruef, M., Mendel, P. J. ve Caronna, C. A. (2000). Institutional Change and Healthcare Organizations. Chicago: The University of Chicago Press.
  • Staw, B. M. ve Epstein, L. D. (2000). “What Bandwagons Bring: Effects of Popular Management Techniques on Corporate Performance, Reputation, and CEO Pay.” Administrative Sciences Quarterly 45: 523-556.
  • Steyn, B. (2011). “Halkla İlişkiler Stratejist Rolü.” Halkla İlişkilerden Stratejik Halkla İlişkilere (içinde). Ed. Çiğdem Karakaya Şatır. Nobel Yayınevi, Kasım.
  • Suchman, M. C. (1995). “Managing Legitimacy: Strategic and Institutional Approaches.” Academy of Management Review 20(3): 571-610.
  • Şatır, Ç. (2006). “Corporate Reputation: Its Nature and the Measurement on the Corporate Components of Reputation.” Corporate Communications: An International Journal 11(1).
  • Şatır, Ç. ve Erendağ Sümer. F. (2006). “Kurum İtibarının Bileşenleri Üzerine Bir Araştırma: Sağlık Hizmeti Üreten Bir Kamu Kurumunda İç Paydaşlar İtibarı Nasıl Algılıyor?” II. Ulusal Halkla İlişkiler Sempozyumu, 27-28 Nisan 2006, Kocaeli.
  • Turban, D. B. ve Greening, D. W. (1996). “Corporate Social Performance And Organizational Attractiveness to Prospective Employees.” Academy of Management Journal 40: 658-672.
  • Walker, K. (2010). “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory.” Corporate Reputation Review 12(4): 357–387.
  • Wartick, S. L. (2002). “Measuring Corporate Reputation: Definition and Data.” Business & Society 41(4): 271- 192.
  • Yang, S. ve Grunig, J. E. (2005). “Decomposing Organizational Reputation.” Journal of Communication Management 9(4): 305.
  • Zyglidopoulos, S. C. (2005). “The Impact of Downsizing on Corporate Reputation.” British Journal of Management 16: 253 – 259.
There are 68 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Çiğdem Karakaya Şatır This is me

Publication Date June 1, 2013
Published in Issue Year 2013 Issue: 19

Cite

APA Karakaya Şatır, Ç. (2013). Farklı Paydaş Algılarının Eşzamanlı Ölçümü: Kolektif İtibar “Akademik Örgütlerin İç ve Dış Paydaşlarının Algıları Üzerine Bir Araştırma”. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(19), 45-59.