Y Jenerasyonunun Finansal Tutum ve Davranışlarının Yapısal Eşitlik Modellemesi ile İncelenmesi
Abstract
Members of Y generation composed of individuals born
between 1980-2000, is a generation that has to work for living. In their lives,
technology is one of the most important things. This generation, which does not
like to work, loves entertainment and winning, acts aggressive to authority,
consumes fast and has dissatisfied manner. Their most important characteristics
are freedom, technology and loneliness. One other characteristics of this
generation is having much self-confidence. The purpose of this study is to
model the financial attitudes and behaviors of Y generation via structural
equation modeling. With this purpose a Likert scale type questionnaire, ranging
from 1 ‘strongly disagree’ to 5 ‘strongly agree’ is applied to 372 individuals
via Computer Assisted Personal Interviewing (CAPI) on Pollyfy application. The
data set is analyzed by SPSS and LISREL software. Results of the study indicate
that, while the individuals of Y generation consider having an emergency funds a financial attitude, they
mentioned that the financial issues do not confuse or depress them as a financial behavior.
Keywords
Finansal sağlık,finansal davranış,Yapısal Eşitlik Modellemesi
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