A New Generation Strategic Management to the Perception of Leadership Behaviors: From Cognitive School to Neurostrategy and Neuroleadership

Abstract

Since the brain is the master controller for managing all the systems in the body, the leader is the master controller too for that in the organization. In this context, it has been seen that the Cognitive School, which is a pioneer in researching the strategy formulation process of leaders, who are key individuals in the creation and management of organizational culture and determine the vision and direction of the organization, has given place to the concepts that are neurostrategy which enable the use of neuroscience to create strategies for organizational purposes and neuroleadership which leads up to the integration of leadership with neuroscience. Therefore, the current study emphasizes the significance of the leaders’ mental process in strategizing from the Cognitive School perspective and suggests that it is necessary to benefit from neuroscience techniques in analyzing the leader’s mind with new and contemporary methods. In addition to that, it aims to fulfill the clear gap seen in the Turkish literature by presenting a conceptual framework for the concepts of neuroleadership, which emphasize the application of neuroscientific methods on leaders, and the concepts of neurostrategy that focus on making strategic decisions in high anxiety and risk situations.

Keywords

• Cognitive School
• decision-making
• leader
• neuroleader
• neurostrategy

Liderlik Davranışlarının Algılanmasında Yeni Nesil Stratejik Yönetim: Bilişsel Okulu'ndan Nörostrateji ve Nöroliderliğe Doğru

Abstract

Beyin, vücuttaki tüm sistemleri yöneten ana denetleyici olduğu gibi, liderler de organizasyonlardaki ana denetleyicilerdir. Bu kapsamda, organizasyonun vizyon ve yönünü belirleyen ve organizasyonel kültürün yaratılması ve yönetilmesinde kilit bireyler olan liderlerin strateji oluşturma sürecinin araştırılmasında öncü ekol olan Bilişsel Okulu’nun yerini, günümüzde sinirbilimin organizasyonel amaçlarla strateji oluşturmada kullanılmasına olanak sağlayan nörostrateji ve liderliğin sinirbilim ile entegrasyonuna zemin hazırlayan nöroliderlik kavramlarına bıraktığı görülmektedir. Bu nedenle bu çalışma, Bilişsel Okulu perspektifinden strateji oluşturmada liderlerin zihinsel sürecinin önemini vurgulamaktadır. Ek olarak liderin zihninin günümüzün yeni ve çağdaş yöntemlerle analiz edilmesinde nörobilim tekniklerinden faydalanılmasının gereklilik arz ettiğini öne sürmektedir. Bu çalışma, nörobilimsel metotların liderler üzerinde uygulanmasına vurgu yapan nöroliderlik ve nöroliderlerin kaygı ve risk düzeyi yüksek durumlarda stratejik kararlar almasına odaklanan nörostrateji kavramlarına ilişkin kavramsal bir çerçeve sunarak Türkçe literatürde açıkça görülen boşluğu doldurmayı amaçlamaktadır.

Keywords

• Bilişsel Okulu
• karar verme
• lider
• nörolider
• nörostrateji

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