Political communication is one of the oldest areas in the history of mankind, along with politics, state and power structure. Political communication is especially effective in the process of self-expression of society, group and individuals and in the process of creating public opinion. Now it is becoming an indispensable element of democratic societies with the media tools of today. The means of political communication and the methods used also show the characteristics of social structures. Until the fall of the USSR, it has implemented a unique communication system. After the disintegration of the Soviets, the hybrid post-Soviet political system was organized and produced its own power and political means. In this process, democratic conventions could not be settled, and the opposition was remembered with oppression and censorship.
Along with the developing communication technologies, opposition try to open their own fields. One of them is opposition leader Alexei Navalny. Because the power has prevented him from reaching the traditional media, he intensified his political communication activities on social media. Navalny has drawn public attention with the political communication techniques he used and quickly formed a serious supporter mass. Persuasion-oriented communication strategies and rhetoricthat he used have been effective in this. In this study, Navalny’s political speeches were examined with rhetorical analysis.
|Journal Section||Public Relations - Communication - Tourism|
Publication Date : June 29, 2020
|APA||Temi̇r, E , Ayhan, B . (2020). Muhalefetin Siyasal Alanda İnşası: Rus Muhalif Lider Aleksey Navalnıy’ın Konuşmalarının Retorik Analizi . Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi , 22 (2) , 575-592 . DOI: 10.32709/akusosbil.550563|