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Failures of the Export Markets of the African Mango to Europe: Theoretical and Empirical Causes

Year 2019, , 35 - 47, 29.01.2019
https://doi.org/10.29023/alanyaakademik.472119

Abstract

The objectives of this study are to demonstrate the failures of African mango export markets, to analyze the causes and characteristics to study the impact on the behavior of importing and exporting agents and to propose solutions. The findings of the study showed that standardized firm contracts with shared costs and benefits are contracts of incentives for transparency and the reduction of fraud in transactions, while standardized firm contracts with unevenly distributed costs and benefits, are contracts of incentives for the inertia and darkening of the international market for African exporters. The choice of the type of contract by the exporter depends on his level of commitment to the risks as riscophilous, riscophobic or risk-neutral agent. The study recommended solutions.

References

  • Bibliogaphy
  • Akerlof, G. (1970). «The Market for "Lemons": Quality Incertainty and the Market Mecanism » Quarterly Journal of Economics: 488-500.
  • Aoufa E. (2009). « Etude corridors pour l’exportation des mangues du Mali et du Burkina Faso vers l’Union Européenne », Banque Mondiale P45-46
  • Axinn, C.N. (1985), An Examination of factors that Influence Export Involvement, PhD thesis UMI, Michigan.
  • Coase R. (1960) :«The Problem of Social Cost , Journal of law and Economics», vol.3, 1960.
  • Hammoudi, A., Grazia C.et Giraud-Héraud E. (2010), « Hétérogénéité des standards de sécurité sanitaire des aliments : Quelles stratégies pour les filières d’exportation des PED ?, AFD, Paris. P38-44
  • HiSe, R.T. (2001), « Overcoming exporting barriers to Mexico », Marketing Manage- ment, vol. 10, nº 1, p. 52-55.
  • JohanSSon, J. et J.E. Vahlne (1977), «The internationalization process of the firm : a model of knowledge development and increasing foreign market commit- ments », Journal of International Business studies, vol. 8, p. 23-32.
  • Leonidou, l.C. (1995a), « Empirical research on export barriers : review, assessment, and synthesis », Journal of International Management, vol. 3, p. 29-43.
  • Leonidou, l.C. (1995b), « Export barriers : non-exporters perceptions », International Marketing Review, vol. 2, nº 1.
  • KaRakaya,F.(1993)«Barriers to entry in international markets», Journal of global Marketing, vol.7, nº1, p7-24
  • KatSikeaS, C.S. et R.E. moRgan (1994) « Differences in perceptions of exporting problems based on firm size and export market experience », European Journal of Marketing, vol. 28, nº 5, p. 17-35.
  • Kedia, B.L. et J. chhokaR (1986), « Factors inhibiting export performance of firms : an empirical investigation », Management International Review, vol. 26, p. 33-43.
  • North, D. (1992). Transaction costs, institutions, and economic performance. San Francisco, CA: ICS Press. p. 5.
  • Rios, L. B. D. et JaffeeS. (2008), « Barrier, Catalyst, or Distraction? Standards, Competitiveness, and Africa’s Groundnut Exports to Europe », The World Bank,. P38-52
  • Shafaeddin, M. (2007), « The Cost of Compliance with Sanitary and Phytosanitary Measures in Low-income Countries: a Strategy for Reorganization of the Supply Chain », Third World Network, .
  • Spence, A. M. (1974). Market Signalling : Informational Transfer in Hiring and Related Screening Processes. Cambridge (Massachusetts), Harvard University Press.
  • WeSthead, P., M. WRight et D. ucBaSaRan (2002), « International market selection strategies selected by micro and small firms », The International Journal of Management science, vol. 30, p. 51-68.
  • WiedeRSheim-Paul, F., H.C. olSon et L.S. Welch (1978), « Pre-export activity : the first step in internationalization », Journal of International Business studies, vol. 9, nº 1, p. 47-58.
  • Yang,Y.S. (1988), An Export Behavior Model of small firms : Identifying Potential and Latent Exporters among small and Medium Manufactures, PhD thesis, UMI, Michigan.

Failures of the Export Markets of the African Mango to Europe: Theoretical and Empirical Causes

Year 2019, , 35 - 47, 29.01.2019
https://doi.org/10.29023/alanyaakademik.472119

Abstract

TThe objectives of this study are to demonstrate the failures of African mango export markets, to analyze the causes and characteristics to study the impact on the behavior of importing and exporting agents and to propose solutions. The findings of the study showed that standardized firm contracts with shared costs and benefits are contracts of incentives for transparency and the reduction of fraud in transactions, while standardized firm contracts with unevenly distributed costs and benefits, are contracts of incentives for the inertia and darkening of the international market for African exporters. The choice of the type of contract by the exporter depends on his level of commitment to the risks as riscophilous, riscophobic or risk-neutral agent. The study recommended solutions.

References

  • Bibliogaphy
  • Akerlof, G. (1970). «The Market for "Lemons": Quality Incertainty and the Market Mecanism » Quarterly Journal of Economics: 488-500.
  • Aoufa E. (2009). « Etude corridors pour l’exportation des mangues du Mali et du Burkina Faso vers l’Union Européenne », Banque Mondiale P45-46
  • Axinn, C.N. (1985), An Examination of factors that Influence Export Involvement, PhD thesis UMI, Michigan.
  • Coase R. (1960) :«The Problem of Social Cost , Journal of law and Economics», vol.3, 1960.
  • Hammoudi, A., Grazia C.et Giraud-Héraud E. (2010), « Hétérogénéité des standards de sécurité sanitaire des aliments : Quelles stratégies pour les filières d’exportation des PED ?, AFD, Paris. P38-44
  • HiSe, R.T. (2001), « Overcoming exporting barriers to Mexico », Marketing Manage- ment, vol. 10, nº 1, p. 52-55.
  • JohanSSon, J. et J.E. Vahlne (1977), «The internationalization process of the firm : a model of knowledge development and increasing foreign market commit- ments », Journal of International Business studies, vol. 8, p. 23-32.
  • Leonidou, l.C. (1995a), « Empirical research on export barriers : review, assessment, and synthesis », Journal of International Management, vol. 3, p. 29-43.
  • Leonidou, l.C. (1995b), « Export barriers : non-exporters perceptions », International Marketing Review, vol. 2, nº 1.
  • KaRakaya,F.(1993)«Barriers to entry in international markets», Journal of global Marketing, vol.7, nº1, p7-24
  • KatSikeaS, C.S. et R.E. moRgan (1994) « Differences in perceptions of exporting problems based on firm size and export market experience », European Journal of Marketing, vol. 28, nº 5, p. 17-35.
  • Kedia, B.L. et J. chhokaR (1986), « Factors inhibiting export performance of firms : an empirical investigation », Management International Review, vol. 26, p. 33-43.
  • North, D. (1992). Transaction costs, institutions, and economic performance. San Francisco, CA: ICS Press. p. 5.
  • Rios, L. B. D. et JaffeeS. (2008), « Barrier, Catalyst, or Distraction? Standards, Competitiveness, and Africa’s Groundnut Exports to Europe », The World Bank,. P38-52
  • Shafaeddin, M. (2007), « The Cost of Compliance with Sanitary and Phytosanitary Measures in Low-income Countries: a Strategy for Reorganization of the Supply Chain », Third World Network, .
  • Spence, A. M. (1974). Market Signalling : Informational Transfer in Hiring and Related Screening Processes. Cambridge (Massachusetts), Harvard University Press.
  • WeSthead, P., M. WRight et D. ucBaSaRan (2002), « International market selection strategies selected by micro and small firms », The International Journal of Management science, vol. 30, p. 51-68.
  • WiedeRSheim-Paul, F., H.C. olSon et L.S. Welch (1978), « Pre-export activity : the first step in internationalization », Journal of International Business studies, vol. 9, nº 1, p. 47-58.
  • Yang,Y.S. (1988), An Export Behavior Model of small firms : Identifying Potential and Latent Exporters among small and Medium Manufactures, PhD thesis, UMI, Michigan.
There are 20 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Makaleler
Authors

Ouedraogo Ferdinand 0000-0002-1711-2055

Publication Date January 29, 2019
Acceptance Date January 21, 2019
Published in Issue Year 2019

Cite

APA Ferdinand, O. (2019). Failures of the Export Markets of the African Mango to Europe: Theoretical and Empirical Causes. Alanya Akademik Bakış, 3(1), 35-47. https://doi.org/10.29023/alanyaakademik.472119