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BİLGİ KAYNAKLARININ SEYAHAT MOTİVASYONLARI ÜZERİNDEKİ ETKİSİ: ALANYA ÖRNEĞİ

Year 2017, Volume: 1 Issue: 3, 61 - 79, 30.09.2017
https://doi.org/10.29023/alanyaakademik.327779

Abstract

Turistlerin bilgi arama davranışlarını anlamak; onlara yönelik daha etkin pazarlama stratejileri oluşturmak ve uygun kampanyalar sunmak adına oldukça önemlidir. Destinasyon pazarlamacıları tarafından turistlere en uygun mesajın en doğru kanal aracılığı ile verilmesi, turistlerin tatil satın alma davranışlarının yönetilmesini kolaylaştırabilir. Çalışmanın temel amacı; turistlerin tatil satın alma karar sürecinde başvurdukları bilgi kaynaklarının itici ve çekici seyahat motivasyonları üzerindeki etkisini belirlemektir. Bu bağlamda nicel araştırma yöntemi tercih edilmiş ve veri toplama tekniği olarak anket kullanılmıştır. Araştırmanın örneklemini Alanya’ya gelen 384 yabancı turist oluşturmaktadır. Elde edilen bulgulara göre seyahat acenteleri, broşür ve rehberler ile tatil değerlendirme siteleri gibi kaynaklardan elde edilen bilgilerin, deniz-kum-güneş üçlüsünün sunulduğu destinasyonların tercih edilmesinde turistlerin seyahat etme motivasyonlarını etkilediği sonucuna ulaşılmıştır. 

References

  • Baloğlu, Ş. (1999). A Path Analysis Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations, And Destination İmage. Journal Of Travel And Tourism Marketing, 8(3), 81-90.
  • Baloğlu, Ş., ve Uysal, M. (1996). Market Segments Of Push And Pull Motivations: A Canonical Correlation Approach. International Journal Of Contemporary Hospitality Management, 8(3), 32-38.
  • Beerli, A. ve Martin, J. D. (2004). Factors Influencing Destination Image. Annals Of Tourism Research, 31(3), 657-681.
  • Coşkun, R., Altunışık, R., Bayraktaroğlu, S. ve Yıldırım, E. (2007). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya Yayıncılık, Sakarya, 226.
  • Crompton, J. (1979). Motivations Of Pleasure Vacations. Annals Of Tourism Research, 6(4): 408-424.
  • Crouch, G. I. ve Ritchie, J. B. (1999). Tourism, Competitiveness, And Societal Prosperity. Journal Of Business Research, 44(3), 137-152.
  • Dann, G. (1977). Anomie, Ego-Enhancement ve Tourism. Annals Of Tourism Research, (4): 184-194.
  • Dann, G. (1981). Tourist Motivation- An Appraisal. Annals Of Tourism Research, 8(2): 187 – 219.
  • Fodness, D. ve Murray, B. (1997). Tourist Information Search. Annals Of Tourism Research, 24(3), 503-523.
  • Frías, D. M., Rodríguez, M. A. ve Castañeda, J. A. (2008). Internet Vs. Travel Agencies On Pre-Visit Destination Image Formation: An Information Processing View. Tourism Management, 163-179
  • Gartner, W. C. (1993). Image Formation Process. In: Uysal, M. Ve Fesenmaier, D.E(Ditors), 1993. Communication And Channel Systems In Tourism Marketing, Haworth Press, New York: 191–215.
  • Goodall, B. (1991). Understanding Holiday Choice. Cooper, C. P. (Ed.) Progress İn Tourism, Recreation and Hospitality Management, Sayı 3., Belhaven Press, London And New York, Pp. 58-77.
  • Gunn, C. (1972). Vacationscape: Designing Tourist Regions. Austin: Bureau Of Business Research: University Of Texas.
  • Gürsoy D. ve McCleary K. W. (2004). An Integrative Model Of Tourists’ Information Search Behavior. Annals Of Tourism Research 31(2): 353-373.
  • Holloway J. C., Humphreys C. ve Davidson R. (2009) The Business Of Tourism. FT Prentice Hall
  • Iso-Ahola S. E. (1982). Toward A Social Psychological Theory Of Tourism Motivation: A Rejoinder. Annals Of Tourism Research, 12, 256-262.
  • Kalaycı, Ş. (2006). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri (Vol. 2). Asil Yayın Dağıtım.
  • Leiper, N. (1979) The Framework Of Tourısm Towards A Definition Of Tourism, Tourist, And The Tourist Industry. Annals Of Tourısm Research, 390-407
  • Luo, M., Feng, R. ve Cai, L. A. (2005). Information Search Behavior And Tourist Characteristics: The İnternet Vis-À-Vis Other İnformation Sources. Journal Of Travel and Tourism Marketing, 17(2-3), 15-25.
  • Moutinho, L. (1987). Consumer Behaviour In Tourism. European Journal of Marketing, Vol. 21 Iss: 10,.5 – 44
  • Pearce, P., Morrison, A.M. ve Rutledge, J.L. (1998). Tourism: Bridges Across Continents. Sydney: Mcgraw-Hill, Bölüm 2, 'Motivational İnfluences In Tourism Demand'.
  • Pizam, A. (1979) Tourist Satisfaction: Uses and Misuses. Annals Of Tourism Research 6(2): 195-197.
  • Punj, G. N. ve Richard S. (1983), "A Model of Consumer Information Search Behavior For New Automobiles," Journal Of Consumer Research, 9 (March), 366-380.
  • Ryan, R. M. ve Deci, E. L. (2000). Intrinsic Ve Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25(1), 54–67
  • Schiffman, L. G., Kanuk, L. ve Hansen, H. (2012). Consumer Behaviour: A European Outlook, International Edition.
  • Um, S. ve Crompton, J. L. (1990). Attitude Determinants In Tourism Destination Choice. Annals Of Tourism Research, 17(3), 432-448.
  • Uysal, M. ve Hagan, L. A. R. (1993). Motivation Of Pleasure Travel And Tourism. In: Khan, M., Olsen, M., Var, T. (Ed), Encyclopedia Of Hospitality and Tourism: 798-810.
  • Uysal, M. ve Jurowski, C. (1994). Testing The Push And Pull Factors. Annals of Tourism Research, 21(4): 844 – 846.
  • Yazıcıoğlu, Y.,Ve Erdoğan, S. (2004). SPSS Uygulamali Bilimsel Arastirma Yöntemleri. Ankara: Detay Yayincilik, 49-50.
  • Yiamjanya, S. ve Wongleedee, K. (2014). International Tourists’ Travel Motivation By Push-Pull Factors And The Decision Making For Selecting Thailand As Destination Choice. World Of Academy Science, Engineering And Technology, 8(5), 1315-20.

The Effect Of Information Sources On Travel Motivations: Case of Alanya

Year 2017, Volume: 1 Issue: 3, 61 - 79, 30.09.2017
https://doi.org/10.29023/alanyaakademik.327779

Abstract

Understanding the information seeking behavior of tourists is very important in order to create more efficient marketing strategies and offer appropriate campaigns for them. Giving the most appropriate message to the tourists through the right channel by the destination marketer can make it easier to manage the tourist buying behavior of the holiday. The main purpose of the study is to determine the effect of information sources during tourists’ holiday purchase decision process on the push and pull travel motivations. In this context, quantitative research method has been preferred and questionnaire has been used as data collection technique. The sample of survey is composed by 384 foreign tourists coming to Alanya. According to obtained findings, it has been understood that the obtained information from sources such as travel agencies, brochures and guides and vacation evaluation sites affect the tourists’ travel motivations for the preference of destinations where the sea-sand-sun trio is presented.

References

  • Baloğlu, Ş. (1999). A Path Analysis Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations, And Destination İmage. Journal Of Travel And Tourism Marketing, 8(3), 81-90.
  • Baloğlu, Ş., ve Uysal, M. (1996). Market Segments Of Push And Pull Motivations: A Canonical Correlation Approach. International Journal Of Contemporary Hospitality Management, 8(3), 32-38.
  • Beerli, A. ve Martin, J. D. (2004). Factors Influencing Destination Image. Annals Of Tourism Research, 31(3), 657-681.
  • Coşkun, R., Altunışık, R., Bayraktaroğlu, S. ve Yıldırım, E. (2007). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya Yayıncılık, Sakarya, 226.
  • Crompton, J. (1979). Motivations Of Pleasure Vacations. Annals Of Tourism Research, 6(4): 408-424.
  • Crouch, G. I. ve Ritchie, J. B. (1999). Tourism, Competitiveness, And Societal Prosperity. Journal Of Business Research, 44(3), 137-152.
  • Dann, G. (1977). Anomie, Ego-Enhancement ve Tourism. Annals Of Tourism Research, (4): 184-194.
  • Dann, G. (1981). Tourist Motivation- An Appraisal. Annals Of Tourism Research, 8(2): 187 – 219.
  • Fodness, D. ve Murray, B. (1997). Tourist Information Search. Annals Of Tourism Research, 24(3), 503-523.
  • Frías, D. M., Rodríguez, M. A. ve Castañeda, J. A. (2008). Internet Vs. Travel Agencies On Pre-Visit Destination Image Formation: An Information Processing View. Tourism Management, 163-179
  • Gartner, W. C. (1993). Image Formation Process. In: Uysal, M. Ve Fesenmaier, D.E(Ditors), 1993. Communication And Channel Systems In Tourism Marketing, Haworth Press, New York: 191–215.
  • Goodall, B. (1991). Understanding Holiday Choice. Cooper, C. P. (Ed.) Progress İn Tourism, Recreation and Hospitality Management, Sayı 3., Belhaven Press, London And New York, Pp. 58-77.
  • Gunn, C. (1972). Vacationscape: Designing Tourist Regions. Austin: Bureau Of Business Research: University Of Texas.
  • Gürsoy D. ve McCleary K. W. (2004). An Integrative Model Of Tourists’ Information Search Behavior. Annals Of Tourism Research 31(2): 353-373.
  • Holloway J. C., Humphreys C. ve Davidson R. (2009) The Business Of Tourism. FT Prentice Hall
  • Iso-Ahola S. E. (1982). Toward A Social Psychological Theory Of Tourism Motivation: A Rejoinder. Annals Of Tourism Research, 12, 256-262.
  • Kalaycı, Ş. (2006). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri (Vol. 2). Asil Yayın Dağıtım.
  • Leiper, N. (1979) The Framework Of Tourısm Towards A Definition Of Tourism, Tourist, And The Tourist Industry. Annals Of Tourısm Research, 390-407
  • Luo, M., Feng, R. ve Cai, L. A. (2005). Information Search Behavior And Tourist Characteristics: The İnternet Vis-À-Vis Other İnformation Sources. Journal Of Travel and Tourism Marketing, 17(2-3), 15-25.
  • Moutinho, L. (1987). Consumer Behaviour In Tourism. European Journal of Marketing, Vol. 21 Iss: 10,.5 – 44
  • Pearce, P., Morrison, A.M. ve Rutledge, J.L. (1998). Tourism: Bridges Across Continents. Sydney: Mcgraw-Hill, Bölüm 2, 'Motivational İnfluences In Tourism Demand'.
  • Pizam, A. (1979) Tourist Satisfaction: Uses and Misuses. Annals Of Tourism Research 6(2): 195-197.
  • Punj, G. N. ve Richard S. (1983), "A Model of Consumer Information Search Behavior For New Automobiles," Journal Of Consumer Research, 9 (March), 366-380.
  • Ryan, R. M. ve Deci, E. L. (2000). Intrinsic Ve Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25(1), 54–67
  • Schiffman, L. G., Kanuk, L. ve Hansen, H. (2012). Consumer Behaviour: A European Outlook, International Edition.
  • Um, S. ve Crompton, J. L. (1990). Attitude Determinants In Tourism Destination Choice. Annals Of Tourism Research, 17(3), 432-448.
  • Uysal, M. ve Hagan, L. A. R. (1993). Motivation Of Pleasure Travel And Tourism. In: Khan, M., Olsen, M., Var, T. (Ed), Encyclopedia Of Hospitality and Tourism: 798-810.
  • Uysal, M. ve Jurowski, C. (1994). Testing The Push And Pull Factors. Annals of Tourism Research, 21(4): 844 – 846.
  • Yazıcıoğlu, Y.,Ve Erdoğan, S. (2004). SPSS Uygulamali Bilimsel Arastirma Yöntemleri. Ankara: Detay Yayincilik, 49-50.
  • Yiamjanya, S. ve Wongleedee, K. (2014). International Tourists’ Travel Motivation By Push-Pull Factors And The Decision Making For Selecting Thailand As Destination Choice. World Of Academy Science, Engineering And Technology, 8(5), 1315-20.
There are 30 citations in total.

Details

Subjects Economics
Journal Section Makaleler
Authors

Caner Güçlü

Publication Date September 30, 2017
Acceptance Date October 3, 2017
Published in Issue Year 2017 Volume: 1 Issue: 3

Cite

APA Güçlü, C. (2017). BİLGİ KAYNAKLARININ SEYAHAT MOTİVASYONLARI ÜZERİNDEKİ ETKİSİ: ALANYA ÖRNEĞİ. Alanya Akademik Bakış, 1(3), 61-79. https://doi.org/10.29023/alanyaakademik.327779