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The Effect of Hotel Employees’ Corporate Social Responsibility Perception on Affective Commitment and Employer Attractiveness: The Mediating Role of Corporate Reputation

Year 2020, Volume: 4 Issue: 2, 381 - 398, 31.05.2020
https://doi.org/10.29023/alanyaakademik.681164

Abstract

This study aims to examine the mediating role of perceived corporate reputation in the effect of hotel employees' perception of corporate social responsibility (CSR) on affective commitment and employer attractiveness. Data collected from 280 employees’ of three five star hotels which are implementing social responsibility practices in one of Turkey’s major destination, İstanbul. The research model was tested using partial least squares method of structural equation modeling. As a result of the conducted analyzes, it was found that the social responsibility perception of the employees has a positive effect on the corporate reputation. Employees' perception of corporate reputation has a positive effect on both affective commitment and employer attractiveness. Last but not least, corporate reputation plays a partial mediation role in the relation between perceived CSR and employer attractiveness, however its mediating role in the relation between perceived CSR and affective commitment is not supported. In line with the findings, suggestions have been developed for the practitioners.

References

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Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İşveren Çekiciliği ve Duygusal Bağlılık Üzerine Etkisi: Kurumsal İtibarın Aracılık Rolü

Year 2020, Volume: 4 Issue: 2, 381 - 398, 31.05.2020
https://doi.org/10.29023/alanyaakademik.681164

Abstract

Bu çalışmanın amacı, otel çalışanlarının kurumsal sosyal sorumluluk (KSS) algısının duygusal bağlılık ve işveren çekiciliği üzerine etkisinde algılanan kurumsal itibarın aracılık rolünü incelemektir. Veriler, Türkiye’nin en önemli destinasyonlarından biri olan İstanbul bölgesinde sosyal sorumluluk faaliyetlerinde bulunan beş yıldızlı üç otel işletmesinde çalışan 280 kişiden toplanmıştır. Araştırma modeli yapısal eşitlik modellemesinin kısmi en küçük kareler yöntemi kullanılarak test edilmiştir. Yapılan analizler sonucunda, çalışanların KSS algısının kurumsal itibar üzerine pozitif bir etki oluşturduğu belirlenmiştir. Çalışanların kurumsal itibar algısının hem duygusal bağlılık hem de işveren çekiciliği üzerine pozitif bir etki oluşturduğu belirlenmiştir. Son olarak kurumsal itibar algısı, algılanan KSS işveren çekiciliğinde kısmi aracılık rolüne sahipken; algılanan KSS ve duygusal bağlılık ilişkisinde aracılık rolü desteklenmemiştir. Elde edilen bulgular doğrultusunda uygulamacılara yönelik öneriler geliştirilmiştir.

References

  • AGUINIS, H., & GLAVAS, A. (2012). “What We Know and Don’t Know About Corporate Social Responsibility: A Review and Research Agenda. Journal of Management, 38(4): 932-968.
  • ALLEN, N. J., & MEYER, J. P. (1990). “The Measurement and Antecedents of Affective, Continuance and Normative Commitment to the Organization”. Journal of Occupational Psychology, 63(1): 1-18.
  • ALNIACIK, U., CİGERİM, E., AKCİN, K., & BAYRAM, O. (2011). “Independent and Joint Effects of Perceived Corporate Reputation, Affective Commitment and Job Satisfaction on Turnover Intentions”. Procedia-Social and Behavioral Sciences, 24: 1177-1189.
  • ARIKAN, E., KANTUR, D., MADEN, C., & TELCİ, E. E. (2016). “Investigating The Mediating Role of Corporate Reputation on the Relationship between Corporate Social Responsibility and Multiple Stakeholder Outcomes”. Quality & Quantity, 50(1): 129-149.
  • AVRUPA KOMİSYONU (Commission of the European Communities) (2001). “Promoting a European Framework for Corporate Social Responsibilities”. Brussels.
  • BARNETT, M. L., JERMIER, J. M., & LAFFERTY, B. A. (2006). “Corporate Reputation: The Definitional Landscape”. Corporate Reputation Review, 9(1): 26-38.
  • BARON, R. M., & KENNY, D. A. (1986). “The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations”. Journal of Personality and Social Psychology, 51(6): 1173.
  • BARTELS, J., PRUYN, A., & DE JONG, M. (2009). “Employee Identification before and after an Internal Merger: A Longitudinal Analysis”. Journal of Occupational and Organizational Psychology, 82(1): 113-128.
  • BEHREND, T. S., BAKER, B. A., & THOMPSON, L. F. (2009). “Effects of Pro-Environmental Recruiting Messages: The Role of Organizational Reputation”. Journal of Business and Psychology, 24(3): 341-350.
  • BERTHON, P., EWING, M., & HAH, L. L. (2005). “Captivating Company: Dimensions of Attractiveness in Employer Branding”. International Journal of Advertising, 24(2): 151-172.
  • BOĞAN, E., & DEDEOĞLU, B. B. (2017). “The Effects of Perceived Behavioral Integrity of Supervisors on Employee Outcomes: Moderating Effects of Tenure”. Journal of Hospitality Marketing and Management, 26(5): 511-531.
  • BOĞAN, E., & DEDEOĞLU, B. B. (2019). “The Effects of Hotel Employees’ CSR Perceptions on Trust in Organization: Moderating Role of Employees’ Self-Experienced CSR Perceptions”. Journal of Hospitality and Tourism Insights, 2(4): 391-408.
  • BOĞAN, E., ÇALIŞKAN, C., & DEDEOĞLU, B. B. (2018). Turizm Yazınında Kurumsal Sosyal Sorumluluk: Türkiye’de Yapılan Çalışmaların Bibliyometrik Analizi. Turizm Akademik Dergisi, 5(2): 47-62.
  • BRAMMER, S., & MILLINGTON, A. (2005). “Corporate Reputation and Philanthropy: An Empirical Analysis”. Journal of Business Ethics, 61(1): 29-44.
  • BUONOCORE, F. (2010). “Contingent Work in the Hospitality Industry: A Mediating Model of Organizational Attitudes”. Tourism Management, 31(3): 378-385.
  • CABLE, D. M., & TURBAN, D. B. (2003). “The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective”. Journal of Applied Social Psychology, 33(11): 2244-2266.
  • CARROLL, A. B. (1979). “A Three-dimensional Conceptual Model of Corporate Performance”. Academy of Management Review, 4(4): 497-505.
  • CARROLL, A. B. (1993). Business and Society: Ethics and Stakeholder Management. South-Western Publishing Co., 2nd edition, Ohio, USA.
  • COHEN, J. (1988). Statistical Power Analysis For The Behavioral Sciences. Mahwah, NJ: Lawrence Erlbaum.
  • DAVIS, K. (1967). “Understanding the Social Responsibility Puzzle. Business Horizons, 10(4): 45-50.
  • DAVIS, K., & BLOMSTROM, R. L. (1975). Business and Society: Environment and Responsibility. McGraw-Hill, 3rd edition, New York.
  • DE GROSBOIS, D. (2012). “Corporate Social Responsibility Reporting by the Global Hotel Industry: Commitment, Initiatives and Performance”. International Journal of Hospitality Management, 31(3): 896-905.
  • DONIA, M. B., RONEN, S., SIRSLY, C. A. T., & BONACCIO, S. (2019). “CSR by Any Other Name? The Differential Impact of Substantive and Symbolic CSR Attributions on Employee Outcomes”. Journal of Business Ethics, 1-21.
  • DUTTON, J. E., DUKERICH, J. M., & HARQUAIL, C. V. (1994). “Organizational Images and Member Identification”. Administrative Science Quarterly, 239-263.
  • ERTUNA, B., KARATAS-OZKAN, M., & YAMAK, S. (2019). “Diffusion of Sustainability and CSR Discourse in Hospitality Industry: Dynamics of Local Context”. International Journal of Contemporary Hospitality Management.
  • FORNELL, C., & LARCKER, D. F. (1981). “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”. Journal of Marketing Research, 18(1): 39-50.
  • FREEMAN, R. E. (1984). Strategic management: A Stakeholder Approach. Pitman Publishing, Toronto.
  • FRIEDMAN, M. (1962). The Social Responsibility of Business is To Increase its Profits. New York Times, September, 126.
  • FU, H., LI, Y., & DUAN, Y. (2014). “Does Employee-Perceived Reputation Contribute to Citizenship Behavior? The Mediating Role of Organizational Commitment”. International Journal of Contemporary Hospitality Management, 26(4): 593-609.
  • GATEWOOD, R. D., GOWAN, M. A., & LAUTENSCHLAGER, G. J. (1993). “Corporate Image, Recruitment Image And Initial Job Choice Decisions”. Academy of Management Journal, 36(2): 414-427.
  • GEISSER, S. (1974). “A Predictive Approach to the Random Effects Model”, Biometrika, 61:101–107.
  • GOND, J. P., EL AKREMI, A., SWAEN, V., & BABU, N. (2017). “The Psychological Microfoundations of Corporate Social Responsibility: A Person‐Centric Systematic Review”. Journal of Organizational Behavior, 38(2): 225-246.
  • GREENING, D. W., & TURBAN, D. B. (2000). “Corporate Social Performance as A Competitive Advantage in Attracting a Quality Workforce”. Business & Society, 39(3): 254-280.
  • GURSOY, D., BOĞAN, E., DEDEOĞLU, B. B., & ÇALIŞKAN, C. (2019). “Residents' Perceptions of Hotels' Corporate Social Responsibility Initiatives and its İmpact on Residents' Sentiments to Community and Support for Additional Tourism Development”. Journal of Hospitality and Tourism Management, 39: 117-128.
  • GÜRLEK, M., DÜZGÜN, E., & MEYDAN UYGUR, S. (2017). “How Does Corporate Social Responsibility Create Customer Loyalty? The Role of Corporate Image”. Social Responsibility Journal, 13(3): 409-427.
  • HAIR, JOSEPH, F., HULT, G. M., RINGLE, C. M., & SARSTEDT, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: SAGE Publications.
  • HAIR, JOSEPH, F., HULT, G. M., RINGLE, C. M., & SARSTEDT, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2nd edition, SAGE Publications.
  • HENSELER, J., RINGLE, C. M., & SARSTEDT, M. (2015). “A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling”. Journal of the Academy of Marketing Science, 43: 115–135.
  • HENSELER, J., RINGLE, C. M., & SINKOVICS, R. R. (2009). The Use of Partial Least Squares Path Modeling in International Marketing. İçinde New Challenges to International Marketing (ss. 277–319). Emerald Group Publishing Limited.
  • HESKETT, J. L., JONES, T. O., LOVEMAN, G. W., SASSER, W. E., & SCHLESINGER, L. A. (1994). “Putting the Service-Profit Chain to Work”. Harvard Business Review, 72(2): 164-174.
  • HSU, K. T. (2012). “The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan”. Journal of Business Ethics, 109(2): 189-201.
  • HUANG, M. H., & CHENG, Z. H. (2016). “Strategies to Enhance Consumers’ Identification with A Service Firm”. Journal of Services Marketing, 30(4): 449-461.
  • JENKINS, H. (2006). “Small Business Champions for Corporate Social Responsibility”, Journal of Business Ethics, 67 (3): 241-256.
  • JOCHIM, T., OTTENBACHER, M. C., & HARRINGTON, R. J. (2015). “What and How Are Firms in the Quick-Service Restaurant Industry Reporting on Corporate Social Responsibility?”. Journal of Foodservice Business Research, 18(3): 258-286.
  • JONES, D. A., WILLNESS, C. R., & GLAVAS, A. (2017). “When Corporate Social Responsibility (CSR) Meets Organizational Psychology: New Frontiers in Micro-CSR Research, and Fulfilling A Quid Pro Quo through Multilevel Insights”. Frontiers in Psychology, 8: 520.
  • KIM, H. L., RHOU, Y., UYSAL, M., & KWON, N. (2017). “An Examination of the Links Between Corporate Social Responsibility (CSR) and its Internal Consequences”. International Journal of Hospitality Management, 61: 26-34.
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There are 72 citations in total.

Details

Primary Language Turkish
Subjects Economics
Journal Section Makaleler
Authors

Erhan Boğan 0000-0002-8225-4666

Publication Date May 31, 2020
Acceptance Date May 21, 2020
Published in Issue Year 2020 Volume: 4 Issue: 2

Cite

APA Boğan, E. (2020). Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İşveren Çekiciliği ve Duygusal Bağlılık Üzerine Etkisi: Kurumsal İtibarın Aracılık Rolü. Alanya Akademik Bakış, 4(2), 381-398. https://doi.org/10.29023/alanyaakademik.681164